Articles by Rajeev
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6 Lessons Behind Every Successful Header Bidding Strategy
6 Lessons Behind Every Successful Header Bidding Strategy
To header bid, or not to header bid? That has been the question on the minds of premium publishers over the past year…
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Header Bidding - Optimizing Publisher Inventory One Impression at a Time
Header Bidding - Optimizing Publisher Inventory One Impression at a Time
It’s been well established that the inefficiencies brought on by the legacy “waterfall” have cost publishers…
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Activity
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Rajeev Goel reposted thisHappy Halloween from the team at Agentic TV. You might want to watch this one with the lights on. We're helping brands get on TV so fast, it's scary 👻
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Rajeev Goel reposted thisRajeev Goel reposted thisPubMatic is excited to partner with RunnTV, India’s first independent FAST platform. Brands and agencies now have programmatic access to RunnTV’s curated FAST channels, opening up premium streaming inventory across India. Buyers can activate directly through PubMatic or their existing DSP, targeting by channel or audience. Looking forward to building this with the team at RunnTV. Read the full announcement: https://bit.ly/4zggico #CTV #FAST #Programmatic
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Rajeev Goel reposted thisRajeev Goel reposted thisBetter performance doesn’t always require more supply. Sometimes, it starts with unlocking the value already there. Opera Ads partnered with PubMatic to tackle structural inefficiencies across auction participation, signal visibility, targeting, and supply sourcing. Together, we built a phased optimization program to remove friction and improve performance. Explore the full case study to see the results: https://lnkd.in/ewUWABBp
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Rajeev Goel reposted thisRajeev Goel reposted thisFrom static deals to dynamic outcomes. Powered by Decision Fabric, PubMatic’s Goal-Based Optimization (GBO) moves KPI-based decisioning upstream. Real-time performance signals help steer eligible supply toward campaign goals, while buyers keep their existing DSP workflows, without an additional optimization fee layer. Check out our latest case study on how GBO and Decision fabric helped create more scalable and outcome focused campaigns: https://bit.ly/484RCHQ #PubMatic #DecisionFabric #ProgrammaticAdvertisingProgrammatic Advertising Case Studies & Insights | PubMaticProgrammatic Advertising Case Studies & Insights | PubMatic
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Rajeev Goel reposted thisRajeev Goel reposted this2026 is the year agentic advertising moves from possibility to reality—and PubMatic is helping lead the way. We’re excited to be finalists for two 2026 Digiday Awards! 🏆 Technology Leader of the Year: Our co-founder and CEO, Rajeev Goel 🏆 Best Partnership: Our pioneering agentic campaign with Butler/Till These nominations recognize the leadership and collaboration behind our push to turn agentic AI’s promise into real-world advertising innovation. Congratulations to Rajeev, our partners at Butler/Till, and the teams bringing that vision to life. We’re just getting started. See the full list of finalists: https://bit.ly/4dEMNbB #DigidayAwards #AgenticAI #PubMatic
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Rajeev Goel reposted thisRajeev Goel reposted thisAfter more than 100 campaigns, the question of whether agentic advertising is real or not is settled. The questions worth asking now are: how do you deploy these systems well, and what actually separates strong performance from simply access or orchestration? Three patterns have emerged from that real-world experience, and they are shaping how buyers build the right foundations, what makes one agent's judgment sharper than another's, and how better decisions can open up channels and audiences that once felt out of reach. PubMatic's Bill McLaughlin shares in Ad Age what we have learned from a year of deployment, including a CTV campaign that delivered 5x ROAS, and what it means for how programmatic buyers should think about what comes next. Read the full story: https://bit.ly/3TWdvG4Agentic lessons for advertisers after more than 100 successful campaignsAgentic lessons for advertisers after more than 100 successful campaigns
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Rajeev Goel reposted thisRajeev Goel reposted this“A powerful unlock” for independent agencies. That’s how PubMatic’s Bill McLaughlin describes the opportunity with agentic AI in his interview with Beet.TV The shift starts with a different question: not which channel gets the budget, but what business outcome the buyer wants to achieve. Agentic workflows are making it easier to explore new sources of supply, performance-driven CTV and outcome-based buying. That means an opportunity for agencies to scale proprietary data, algorithms and expertise, while guardrails help agents learn and keep buyers in control. Bill’s takeaway: the buyers who win won’t just adopt agentic technology. They’ll help shape it around what makes their business different. Watch the interview here: https://bit.ly/4hNj41u #AgenticAI #ProgrammaticAdvertising #PubMaticAgentic AI is Changing Where Ad Dollars Flow: PubMatic’s Bill McLaughlinAgentic AI is Changing Where Ad Dollars Flow: PubMatic’s Bill McLaughlin
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Rajeev Goel reposted thisRajeev Goel reposted thisSony Pictures Entertainment has named PubMatic its preferred programmatic advertising partner for LIVE TV on PS5, bringing Sony’s premium CTV inventory and authenticated audience insights to PubMatic’s unified platform. For brands and agencies, that means differentiated access to highly engaged audiences with the intelligence, transparency and control to turn premium CTV opportunities into measurable outcomes. Premium entertainment and performance belong together. We’re helping advertisers connect the two. Read the announcement: https://bit.ly/4hKrEhx #CTV #Programmatic #PubMatic #SonyPicturesEntertainment #Streaming
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Rajeev Goel reposted thisRajeev Goel reposted thisJoin our Global CRO Megan Ramm as she sits down with leading advertisers and platform partners to discuss the future of outcome-based advertising, where success is increasingly tied to what matters most to the business: from sales and subscriptions to store visits, customer value and profit. October 6th 8:30am – 10:00am at Omnicom Media, hosted by She Runs It Megan will share her perspective on what it takes to make this model work, how to deliver measurable returns, and what comes next for media accountability and whether outcomes can ultimately be guaranteed. Learn more: https://bit.ly/4rEx1TZ
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Rajeev Goel liked thisI'm thrilled to welcome James to Momentiv. I've known James since dataxu's earliest days, and I saw him move to Singapore and lead dataxu's successful entry into the APAC market, from Japan to Australia. James joins Momentiv as SVP of Operations. Like many young companies, we need to execute flawlessly; James is helping us build a fast and lean organization that delivers on our promise to publishers. Welcome back to CTV, James!Rajeev Goel liked thisI’ve joined Momentiv as SVP of Operations, and I’m excited to be back in CTV! Viewing has shifted to streaming, and so has the way ads are bought and sold. US CTV ad spend is forecast to reach about $38 billion this year, up nearly 15% (EMARKETER). But the ad tech that streaming publishers rely on to run their business has been stagnant. Momentiv is an ad platform built only for streaming publishers, and AI-native from day one. Direct, programmatic and AI-agent demand compete in a single auction, so publishers get the full value of every ad break. Building a company in the AI era is also an operator’s dream: everything can be reimagined. Ad tech veterans Sandro Catanzaro, Adam Markey and Fan Wu have taken that to heart. The pace of innovation, and how closely we build with our customers, is amazing to be part of. Thank you to everyone who supported me through this move. I’m excited to build with the Momentiv team and reconnect with the CTV community. If you run a streaming service, let’s talk. Maximize Every Moment. #CTV #AdTech #StreamingTV #Momentiv
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Rajeev Goel liked thisRajeev Goel liked thisPinterest reported Q3 results today: revenue grew 12% year over year to $1.174 billion, and monthly active users reached a record 661 million, up 10%. We delivered our 13th consecutive quarter of record users and our 12th straight quarter of double-digit user growth. People come to Pinterest to search, compare and decide what to buy. They conduct more than 80 billion searches each month, and more than half are commercial. Gen Z now represents 57% of our users and is our most engaged cohort. That high-intent audience can create value beyond Pinterest, too. Through tvScientific, advertisers can use Pinterest’s intent signals to reach people on CTV. Programmatic Deals also make Pinterest inventory available through the DSPs and SSPs advertisers already use. Together, these channels help more advertisers activate Pinterest’s value in the ways that work for them. We’re focused on turning intent into measurable advertiser performance and building a more durable business over time. I’m proud of the work underway across our teams and grateful to our partners who are building with us.
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Rajeev Goel liked thisRajeev Goel liked thisWhat a time to be in Wisconsin! This year, with a more flexible work schedule, we went all in on Milwaukee baseball. We took our kids to their first Opening Day in the spring, and last week to their first World Series game. What got me about this Brewers team wasn't just the win, but the culture. Pat Murphy called it being undaunted. They came from the smallest market in baseball with one of the smaller payrolls, and they believed they could win anyway. So the whole city believed it too. I see a similar fight playing out in ad tech right now. AI is lowering the barriers. Smaller players can do things that used to take a big team and a bigger budget. But the giants see that too, and they have the money and the reach to try to fold this moment back into the way things have always worked. It doesn't have to go that way. This is a real chance to do things differently, and to play smarter and fairer instead of bigger. That takes some creativity, innovation and nerve when the other side has the deeper pockets. More on that soon. Some news is coming Congrats, Crew. Thanks for the memories, and for the reminder. 💙💛
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Rajeev Goel liked thisRajeev Goel liked thisI am incredibly honored and humbled to receive the Global Corporate Real Estate Executive of the Year award from CoreNet Global. My heartfelt thanks to the selection committee, my fellow nominees Colleen Baldwin & Sean Prasad, and the CoreNet Global Northern California Chapter for this recognition. It is especially meaningful coming from a community that has shaped our profession and inspired so many of us. From growing up in Bombay to studying at UC Berkeley and building my career in the Bay Area, my journey has been shaped by mentors, sponsors, and leaders who believed in me before I believed in myself. Their impact reinforced a principle I carry with me every day: Lift others as you rise. Mentorship is so much more than just a formality or a checkbox. Empowering the next generation of diverse leaders is both our responsibility and our privilege. As AI transforms how and where we work, I believe the power of place and human connection has never been more important. Technology can amplify our capabilities, but it’s people who fuel creativity, build trust, and give our work purpose. Stay curious, lean into the future, and run toward change. To my incredible global Real Estate & Workplace Services team at Salesforce and our exceptional REWS leadership team: thank you. Your expertise, creativity, resilience, and commitment to creating meaningful employee experiences continue to elevate our impact across Salesforce and the broader industry. You inspire me and make me a better leader every day. I’m especially grateful to Marc Benioff, whose values-driven leadership over the past four and a half years has reinforced that workplace strategy is about far more than real estate. It’s about honoring the power of place, putting people first, and creating environments where everyone can thrive. And to my family, thank you for your unconditional love, support, and patience through every chapter. I am grateful for the journey, proud of our team, and energized by what’s ahead! #CoreNetGlobal #CorporateRealEstate #Leadership #FutureOfWork #WorkplaceExperience #Salesforce #CNG26Chicago
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Rajeev Goel liked thisHappy Halloween from the team at Agentic TV. You might want to watch this one with the lights on. We're helping brands get on TV so fast, it's scary 👻
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Rajeev Goel liked thisRajeev Goel liked thisPubMatic is excited to partner with RunnTV, India’s first independent FAST platform. Brands and agencies now have programmatic access to RunnTV’s curated FAST channels, opening up premium streaming inventory across India. Buyers can activate directly through PubMatic or their existing DSP, targeting by channel or audience. Looking forward to building this with the team at RunnTV. Read the full announcement: https://bit.ly/4zggico #CTV #FAST #Programmatic
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