Is your Media Mix Model capturing audio’s full value? 🤔 Join IAB’s Optimizing Audio for Use in MMM Workshop on Wednesday, November 18, to learn how better data can improve audio measurement and inform media investment decisions. IAB’s Jason Adamski, Ben Griffiths, and Matthew Renne will join industry leaders Robert Cardarelli (Ipsos) and John Taubeneck (SiriusXM Media) for 90 minutes of practical examples and hands-on activities. 🔊 Register to learn how to put recommendations from our new guide, Amplifying Audio’s Impact in MMM, into practice within your organization: https://okt.to/6ZilmJ
Better audio measurement means smarter media investment decisions. 📊 Excited to have our own John Taubeneck join this important conversation and help marketers uncover the full value audio brings to their media mix! 🎧
Awesome crew!