Ankur Dewani

The app-ads.txt update, also known as the flossing of mobile ad revenue. InMobi just went from 94 lines to 345 in its app-ads.txt file If you have not updated since September, roughly three-quarters of InMobi's authorized supply chain cannot buy your inventory right now. The rest of the file, September to October: 🟢 BidMachine → 2,498 to 2,665 (+167) 🟢 Mintegral → 915 to 937 (+22) 🟢 Unity → 153 to 160 (+7) 🟢 DT Exchange → 447 to 451 (+4) 🟢 Vungle/Liftoff → 386 to 390 (+4) 🟢 AppLovin → unchanged at 35 🟢 Pangle → unchanged at 43 Whole file: 4,571 to 5,026 entries. 519 lines added, 64 removed, a net gain of 455 entries. 👇 Use the link below to get your managed monthly App-ads.txt file so you never have to floss again!

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The biggest changes in your P&L aren’t always from ads or CAC. Amazon’s latest India seller fee update (effective March 16) expands “zero referral fee” eligibility to products priced up to ₹1,000. That’s a big headline. But the part most founders will miss: fee changes create reconciliation noise. When rate cards shift, three things typically spike for 2–4 weeks: 1) mis-classified SKUs (old fee bucket applied) 2) partial reversals on returns (fees not netted correctly) 3) shipping/handling adjustments that don’t map cleanly to your internal SKU-level costing If you’re running high-volume catalogs, even a “good” fee drop can hide leakages because teams stop looking once they see headline savings. My suggestion for the next settlement cycle: - export one full settlement file - pick your top 20 SKUs by units - reconcile: expected referral fee vs charged fee, and return reversals vs net impact You’ll learn more in 60 minutes than in a month of dashboard watching. How often do you do a SKU-level settlement audit (weekly / monthly / never)?

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SaaS-based flex workspace aggregator Stylework has raised Rs 30 crore ($3.39M) in a pre-Series B round led by Equentis Angel Fund at a pre-money valuation of Rs 250 crore ($28.5M). The round also saw participation from Karekeba Ventures, LetsVenture Fund, MoneyVyapaar, and other existing investors. The funds will fuel its AI-driven SaaS marketplace, expansion into domestic and international markets, and leadership hires across product, business, and enterprise growth. Stylework connects enterprises with coworking and managed office operators across 125 cities, covering over 5,000 centres with 70,000+ seats sold. #stylework #flexworkspace #saasstartup #preseriesb #fundraisingnews #workspaceaggregation #coworking #managedoffices #startupfunding #growthstory #indiastartups #saasindia #digitalworkspace #enterprisegrowth #aiworkspace #workspaceanalytics #proptech #flexibleoffice #businessinnovation #scaleups

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Every second guy in India is a SaaS founder. Every third guy owns a marketing agency. So why would anyone pick one over the other hundred. Here is my honest answer : Most agencies sell you impressions as success. They show dashboards full of big green numbers. But nobody asks the only question that actually matters. Did a single post bring you actual paying business. Here is what makes Tracktion different from every other agency: • I am a qualified CA who reads annual reports for fun. • I have managed real money in real stock markets. • I have audited listed companies at GT • I understand business models, not just trending audio. When I write for a finance founder, I think like one. When I write for a CA educator, I sound like one. Most agencies hire writers who google your industry overnight. We already live in it and have lived in it for years. Views without revenue is just expensive entertainment for your ego. I did not quit a corporate career to sell vanity metrics. I quit to build something that actually moves the needle. That is the only reason this agency still makes real money.

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Where is investor money flowing in 2026? The first 60 days of 2026 already reveal a clear pattern in the Indian startup ecosystem. Despite the cautious venture capital environment, Indian startups raised roughly $2.5–$2.6 billion across January and February 2026. But the more interesting insight is not the amount. It’s how the capital is being deployed. January 2026 • ~$930M raised across 120+ deals in the ecosystem. Funding activity was spread across multiple sectors, but investors were clearly favoring early-stage innovation and infrastructure technologies. February 2026 • $1.4B raised in venture funding during the month. This represented a 52% increase compared to January, largely driven by a few large growth-stage rounds. However, beneath the headline numbers, the funding landscape shows a deeper shift. The Key Funding Patterns of 2026 Bigger Capital, Fewer Bets Investors are deploying larger checks into fewer startups. Funding rounds are declining in number but increasing in conviction and size.This indicates a more mature venture ecosystem where capital follows strong fundamentals. Growth Stage Dominates Capital In February 2026: • $1.6B went into growth and late-stage startups • $405M went into early-stage startups across ~100 deals Meaning: Early stage has more deals, but growth stage attracts most capital. Sectoral Capital Shift The sectors attracting the most investor interest so far include: • AI infrastructure & enterprise AI • DeepTech & frontier technology • Climate & energy transition • Rural commerce and supply chain platforms These sectors solve large structural problems, which is exactly what investors are prioritizing now. The Biggest Insight for Founders The funding winter narrative is misleading. Capital has not disappeared. It has simply become more disciplined. In 2026 investors are asking three questions before writing a cheque: - Is the problem large and structural? - Is the solution technology-driven and scalable? - Can the startup become category-defining? If the answer is yes — capital is still available. At XBridge Ventures, we continuously track funding signals like these to help founders understand how venture capital is actually moving in the ecosystem. Because fundraising today is no longer about hype. It’s about alignment with real capital flows. #StartupFunding #FundingTrends2026 #IndianStartups #VentureCapital #StartupEcosystem #AIStartups #DeepTech #ClimateTech #Fundraising #Entrepreneurship #XBridgeVentures

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Most startups don’t have a moat. They have a funding round. Marc Andreessen’s definition of a moat is brutally simple: The ability to charge more. Indian founders celebrate GMV. Downloads. ARR. 3x growth. Valuation. But here’s the test that matters: Raise your price 20% tomorrow. Do your customers stay? Think Asian Paints. Pidilite. Apple. Zerodha. Real moats come from brand, distribution, trust, network effects, switching costs or a product customers simply don’t want to leave. Yet the funding race often teaches founders the opposite: Raise → Subsidise → Grow → Raise again. Cheap capital can make a commodity look like a great business. But eventually, the subsidy stops. Growth bought with discounts is a metric. Growth despite premium pricing is a moat. Stop asking: “How fast are we growing?” And start asking: “What have we built that gives us the right to charge more?” That answer may be worth more than your next funding round. #Startups #IndiaStartups #Founders #VentureCapital #Entrepreneurship #BusinessStrategy #StartupIndia #ProductMarketFit #PricingPower #Moat #IndianStartups #VC

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IBC Capsule 💊 30 🚨 The most dangerous company is not the one making losses. It's the one showing profits but hiding stress. Read that again. Some companies report: ✅ Revenue growth ✅ Positive profits ✅ Expansion plans Yet behind the scenes: ❌ Vendor payments are delayed ❌ EMI servicing is stretched ❌ Working capital is exhausted ❌ Promoters are arranging emergency funds And suddenly... One day the market discovers the truth. ⚖️ Insolvency rarely arrives without warning. The warning signs are usually visible. The problem is that stakeholders often focus on the P&L. While distress quietly builds in the cash flow statement. 📌 Profit is an opinion... Cash flow is reality. Many businesses don't fail because they are unprofitable. They fail because they run out of cash. #IBC #CorporateFinance #Insolvency #BusinessTurnaround #CA #NCLT #CorporateGovernance #DistressedAssets

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