Feb 24, 2026
After Hockey’s 2026 Olympic Glow-Up, NHL And PWHL Playoff Races Resume
Looking for more hockey? NHL play resumes on Wednesday and the PWHL starts back up on Thursday, while college hockey playoffs are also kicking into gear.
From the Editor
Last Updated Jan 1, 2026, 12:01am EDT
- While most NHL stars opt for seven- or eight-year contracts, Matthews signed a shorter, five-year deal in 2019 that allowed him to become an unrestricted free agent in his prime at age 26. The result: a four-year, $53 million extension he inked in 2023.
- In 2023-24, he led the league in goals for the third time in his eight-year career with 69, the most ever by a U.S.-born player.
- Off the ice, he has added Nike and Prime sports drinks to a lucrative sponsorship portfolio that already included RBC, Uber and several other brands.
Personal Stats
- Age
- 28
- Source of Wealth
- Hockey
- Residence
- Phoenix, Arizona
- Agent
- Judd Moldaver
- Agency
- Wasserman
- Sponsors
- Fanatics, Nike, Royal Bank of Canada, Uber, Upper Deck
Related People & Companies
More on Forbes
Feb 22, 2026
Talent Is A Given—U.S. Men’s Hockey Team Earns Gold With Chemistry
It wasn’t a miracle that allowed the U.S. men’s hockey team to win its first Olympic gold medal since 1980, when it defeated Canada 2-1 in overtime. It was chemistry.
Feb 6, 2026
The Highest-Paid Athletes At The 2026 Winter Olympics
NHL players will be among the top earners in Milan Cortina, but the 2026 Winter Olympics’ biggest money winner comes from the ski slopes, with an estimated $23 million.
Oct 7, 2025
The NHL’s Highest-Paid Players 2025
Forbes ranks the highest-paid NHL players, including Auston Matthews and Connor McDavid. Here's a breakdown of hockey's top playing-contract salaries and endorsement deals.
Feb 27, 2024
How Significant Would A 75-Goal Season Be For Auston Matthews?
As we enter the final full month of regular season hockey, the conversation around the Hart Trophy is as tight as it gets. Here is the case for Auston Matthews
Feb 22, 2024
Auston Matthews’ 51 Goals And Maple Leafs’ Five-Game Streak Lead NHL Into Las Vegas
The Toronto Maple Leafs face off against the Vegas Golden Knights Feb. 22 with the NHL's leading goal scorer Auston Matthews (51) scoring nine times in his last four games. Game preview, stats, odds, insight & information you can bet on.
Aug 23, 2023
How Do The Toronto Maple Leafs Still Have Money To Spend?
The Auston Matthews extension holdout has officially come to a close, making his deal the highest AAV in the NHL. But how does Toronto still have money for their stars?
Aug 23, 2023
Auston Matthews Signs 4-Year Extension, Sets New Standard For NHL Pay
Auston Matthews is staying in Toronto and getting a tidy raise as well, thanks to a rich new contract extension which takes effect in the 2024-25 season.
Jul 30, 2023
The NHL’s Free-Agent Class Of 2024 Can Cash In On A Salary Cap Surge
As the NHL endures a final season with a small cap increase, visions of dollar signs are dancing in the heads of the free-agent class of 2024, including Auston Matthews.
Apr 23, 2023
Tampa Lightning, Toronto Maple Leafs Again Providing Plenty Of Entertainment In First-Round Series
The Lightning and Maple Leafs collectible series puck features images of Steven Stamkos and Auston Matthews. That is appropriate as the captains dropped their gloves during the third period of Game 3 of the opening-round matchup between the teams.
Jun 21, 2022
Auston Matthews Wins Hart Trophy, Ted Lindsay Award To Headline 2022 NHL Awards
Auston Matthews came away as the big winner at the 2022 NHL Awards in Tampa on Tuesday, capturing both the Hart Trophy and the Ted Lindsay award as league MVP for the first time in his career.
Jul 15, 2020
Auston Matthews Admitting To Testing Positive For Coronavirus Isn’t Biggest Concern For Toronto Maple Leafs
A few weeks ago, it was reported by Steve Simmons of the Toronto Sun that the face of the Maple Leafs, Auston Matthews, had tested positive for the coronavirus, according to his sources.
Mar 24, 2020
Auston Matthews Could Miss Milestone Goal Total Because Of Coronavirus Stoppage
Before the NHL's stoppage, Auston Matthews was on pace not only to be Toronto’s first 50-goal scorer since 1994 but also to break the franchise record.
Feb 22, 2020
Auston Matthews Chasing Franchise History At NHL’s Three-Quarter Mark
One of the more intriguing players to watch as the NHL season goes into the home stretch is Toronto Maple Leafs’ Auston Matthews.
Dec 4, 2019
What’s Wrong With Auston Matthews And The Toronto Maple Leafs Now That Babcock Is Gone?
The Toronto Maple Leafs got a spark when Mike Babcock was fired and replaced with Sheldon Keefe as coach. That spark now seems gone.
Nov 7, 2019
On The Eve Of Trial, Auston Matthews Scheduled For A Trial Readiness Conference
On the eve of a trial, Maple Leaf Auston Matthews is headed for a trial readiness conference. Here's what that means.