TikTok
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
TikTok Targets AI-Generated Spam Accounts In High-Risk Topics
TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA’s steering committee.
TikTok Shows 3x More AI Slop Than YouTube, Report Finds
In a fresh-account test, Kapwing found 59% of TikTok For You videos were AI slop, roughly three times the rate on YouTube.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
From Article to Short-Form Video That Holds Attention
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
TikTok US Deal Closes After Years Of Regulatory Uncertainty
TikTok’s US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal.
Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase
Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts deliver the steepest per-post gains.
TikTok Denies Report Claiming It’s Building a Standalone US App
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm.
TikTok Ban Delayed Again, Will Remain Active Until September
TikTok gets third 90-day extension, staying active until Sept 17 as ownership talks continue.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
TikTok Ban Support Down As Trump’s Plans Face Hurdles
Support for TikTok ban drops as Democrats warn Trump’s executive actions won’t protect platform from April shutdown.
TikTok Drives $6 Billion in Mobile Purchases, Doubling Rivals
TikTok leads mobile spending with $6B in purchases as study shows 70% of platform shoppers convert after viewing content.
What Are The Alternatives For Users If TikTok Is Banned?
Explore the alternative options to TikTok amid recent legal battles. Discover alternative platforms like Instagram and YouTube.
TikTok Ban Sparks 5000% Surge In Alternative App Searches
Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements.
TikTok Trends 2025: The Most Important Trends To Watch
Stay up-to-date with the latest TikTok trends in 2025. Learn how to spot and capitalize on viral memes to keep your content fresh and engaging.
TikTok Ban Update: Will The Supreme Court Pull The Plug?
Will TikTok be banned? Supreme Court hears arguments from both sides, weighing national security risks against free speech.
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok’s “What’s Next” report reveals key trends shaping social media marketing in 2025.
TikTok Marketing: An In-Depth Guide For Brands
Learn how to effectively utilize TikTok for brand marketing. Explore strategies, tips, and insights to maximize your presence on the popular social media platform.
How To Optimize TikTok Ads After You Set Up Your Campaign
This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions.
TikTok’s Fight for Survival: The Latest Updates and Impacts on Advertisers
Learn how TikTok’s U.S. ban fight impacts advertisers, with insights on legal updates, marketing challenges, and tips to adapt your strategy.
TikTok Enters Search Ads Market in United States
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads.
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention.
Travel Bloggers’ Guide: Reviving Website Traffic After the Google Update
Discover expert tips on how to increase website traffic after the latest Google update. Boost your online visibility and attract more visitors to your site.
TikTok’s New Creator Rewards Program Prioritizes Search Value
TikTok launches its new Creator Rewards Program, which incentivizes users to produce search-optimized, high-quality, original content.
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2024/01/img_2024-01-15-165440-65a5aa4ae5dc0-sej-760x400.webp)
TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]
Study shows Gen Z increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform.
HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation
HubSpot and TikTok jointly announced a unique CRM partnership aimed at automating B2B lead capture from TikTok lead generation ads.
TikTok Shop Officially Launches In The US
TikTok Shop has officially launched in the U.S., allowing brands to sell directly on TikTok with integrations to Shopify, WooCommerce, BigCommerce, and other ecommerce platforms.
TikTok Introduces Text Posts To Effortlessly Engage With Followers
Discover the new TikTok text posts: a fresh medium for self-expression and content creation, allowing TikTok to offer another alternative to Twitter.
WooCommerce Merchants Can Now Sell Directly On TikTok
WooCommerce and TikTok announce opportunity for U.S merchants to be among the first to sell directly in TikTok Shops in the USA.
ByteDance Releases CapCut Plugin For ChatGPT
ByteDance, TikTok’s parent company, created a ChatGPT plugin for CapCut that generates everything you need for viral video content in moments using generative AI.
TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind
A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time.