AI Search
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
AI Changed Your Buyer Faster Than Your Business Can Adapt
AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here’s where the gap shows up and why it keeps widening.
Nothing Is On Fire At Google
Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything.
Google Gemini Adds UTM Parameters For Referral Attribution
Gemini’s new UTM parameters give site owners clearer attribution for traffic coming from Google’s AI platform.
What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO
Understand the most common structured data mistakes that hurt AI visibility and how to avoid them
Cloudflare Moves Monetization Gateway & Pay Per Use Into Beta
Cloudflare’s Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report.
Google AI Pilot Pays Some Sites Under 0.1% Of Ad Revenue
A new report says Google’s AI contribution pilot pays publishers widely different amounts, and some participants still can’t tell how payouts are calculated.
LiveRamp Expands OpenAI Deal With First-Party Data Targeting
LiveRamp expands its OpenAI partnership, bringing RampID first-party audiences to ChatGPT Ads as advertisers gain more targeting and bidding options.
Using Local (AI) Compute To Reduce Reliance On Frontier Models
How much SEO work can you move off the cloud and onto the user’s machine? A Chrome extension experiment with Gemini Nano has answers.
OpenAI Dots Run Read-Only Research When Nobody Is Asking
OpenAI’s Dots can review connected apps and run scheduled checks between conversations, with read-only limits on proactive research.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.
The AI Search Metrics I Use To Track Client Pipelines
See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.
Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say
Any website can write Amazon’s block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part.
Shopify Extends WebMCP Into Checkout For Browser Agents
Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper’s checkout and place the order after the buyer confirms it.
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work
Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing.
Google Rolls Out AI Mode Info Monitoring To All Users Globally
Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search.
Anthropic Publishes Prompting Guidance For Claude Opus 5.5
Anthropic’s Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully.
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links
A court brief quotes an OpenAI engineer saying users “won’t click” links and cites Microsoft data on lower CTRs in Bing Chat than in search.
The Generative AI Report Sucks – Let’s Make It Brilliant
Google’s Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure.
Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking
UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months.
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Stop evaluating “Chinese LLMs” as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself.
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It
AI models are everywhere. The data you feed them isn’t. Mallory Gray of Skydeo explains why audience signals, not mention counts, decide who buys.
Google Has Deployed A New AI Spam Detector Called SAFE
Google’s new system for catching AI content spam has already been deployed. This is why it may be a part of Google’s Spam Update.
Google AI Overviews Have More Links, But Not All Reach The Web
Google’s AI Overview links can lead to websites or AI Mode, and Search Console measures those interactions differently.
LLMs Are Time Machines That Don’t Tell You How Far You Went
AI answers strip out the signals people once used to judge them. Here’s why your content stack now misses in both directions.
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
Google Announces New Query Fan-Out Framework: R4T-Diffusion
Google announced a new query fan-out framework that is described as ready for production-scale search.
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It
Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show.
Which Data Sources Should You Care About For AI Search?
AI search pulls from more sources than most SEOs track. Here’s a tiered view of which data sources deserve your attention first.
Clients Want GEO, Freelancers Still Bet On SEO: Fiverr Survey
Fiverr’s holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term.