Search Engine Journal

Google's guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata. https://hubs.li/Q04y_fjw0 #seonews #Google #SEO

YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others' clips without significant changes. https://hubs.li/Q04y-5L-0 #smmnews #SMM #SocialMediaMarketing #SEO

Buyers arrive confident and half-informed, businesses were built for a different customer, and the gap widens with every planning cycle that doesn’t address it. https://hubs.li/Q04yV-hc0 #business #SEO

Google has the data, chips and distribution to win AI. So did Microsoft. Why Google's incentives may keep it protecting Search instead of disrupting it. https://hubs.li/Q04yTv8C0 #Google #SEO

Google Gemini added UTM parameters to links, giving SEOs better numbers for measuring AI traffic and deciding where resources should go. https://hubs.li/Q04yT5xW0 #seonews #Google #SEO

Having schema on your site isn't enough. You need to use it strategically. Search engines have always used structured data to understand what's on a page. In AI search, LLMs are trying to identify your entities, establish facts about them, and work out how your brand, authors, products, and content connect to each other. A markup that is inconsistent, out of date, or unsupported by the visible page can create confusion rather than clarity. Helen Pollitt takes on the latest Ask An SEO question and walks through the structured data mistakes that hurt AI visibility: → Treating schema as a technical checklist rather than an entity strategy → Leaving related entities unconnected across your website → Expecting structured data on its own to correct conflicting information elsewhere → Using inconsistent entity identifiers → Adding markup that doesn't match what visitors can actually see → Letting prices, availability, and other details go out of date Effective schema reinforces one consistent, connected understanding of your business across the whole site, rather than labeling individual pages in isolation. Read Helen's full answer in her latest Ask An SEO column. Link in the comments.

Google antitrust ruling highlights the gap between concerns over abuse of monopoly power and what federal law covers. https://hubs.li/Q04yS_v30 #seonews #Google #SEO

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[Live webinar] Join us on October 13 to learn how first-party customer data can earn AI citations, improve FAQ content, and reveal which clicks become leads. https://hubs.li/Q04ySJWq0 #SEO

Cloudflare's Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report. https://hubs.li/Q04ySylg0 #SEO