Google Gemini Adds UTM Parameters For Referral Attribution
Gemini’s new UTM parameters give site owners clearer attribution for traffic coming from Google’s AI platform.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
I can be contacted at roger@martinibuster.com or use the contact form at: Martinibuster.com
I have presented at many search conferences over the past 20 years across the United States: Pubcon, SMX, and Affiliate Summit and have served as a Head Judge at the U.S. Search Awards.
Articles
Judge Acknowledges Publisher Harm But Dismisses Google Antitrust Claims
Google antitrust ruling shows how publishers can allege real harm yet still fail in a federal court.
EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In
EmDash 1.0 trades WordPress’s freedom of choice for heavy reliance on Cloudflare’s infrastructure.
Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims
WP Engine is gratified by the judge’s antitrust ruling, but Automattic also scores seven victories.
Google Has Deployed A New AI Spam Detector Called SAFE
Google’s new system for catching AI content spam has already been deployed. This is why it may be a part of Google’s Spam Update.
Google Announces New Query Fan-Out Framework: R4T-Diffusion
Google announced a new query fan-out framework that is described as ready for production-scale search.
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience.
Google Responds To Cross-Domain Canonical De-Indexing Report
Google’s John Mueller explains how publishers can catch site problems before they become an indexing crisis.
Google Updates Mediapartners-Google Crawler Guidance: Less About AdSense
Google expanded their Mediapartners-Google guidance to make it about more than just AdSense.
Google Search Profile Badges Expose The Publisher Traffic Crisis
Google published guidance for adding a Search profile badge as Search becomes a destination for following creators and publisher.
Ex-Googler Jeff Dean Explains Design Choices Behind Gemini
Ex-Googler Jeff Dean shares insights from Gemini’s development and the approach he uses to discover promising new ideas.
Google Adds New Ad Experience Metrics To CrUX Report
Google is turning publisher advertising into user experience metric that adds four more numbers that publishers need to track.
Anthropic Shares Power Prompts That Improve AI Results
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks.
Matt Mullenweg Apparently Back In Charge At Automattic
Automattic says Matt Mullenweg has returned with the board’s full support. But its official announcement raises additional questions.
Google Admits Search Console Reporting For AI Search Is Inadequate
Google admits that Search Console’s AI search reporting does not adequately reflect AI search positioning data for SEO.
Google DeepMind Develops New AI Search Ranking Model
Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods.
WordPress Co-Founder Matt Mullenweg Ousted As CEO Of Automattic
Automattic’s board of directors placed Matt Mullenweg on paid leave of absence. Mullenweg claims conspiracy against him.
Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links
Google’s latest Search integration is another step to a future where users get things done without traditional search results.
Google Says Ranking Recovery Takes Months After SEO Issues Are Fixed
Google explains why fixing what caused a ranking drop doesn’t necessarily mean rankings will come back anytime soon.
Google Responds To Sitemap SEO Technique That Forces Daily Crawling
Google’s Mueller comments on a sitemap SEO method that forces search engines to crawl and index web pages every day.
Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks.
WordPress Announces A Proactive Security Initiative
WordPress announced an initiative to scale security as AI makes it easier for criminal to find and exploit vulnerabilities.
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return
Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it’s coming back.
Google’s Mueller Shares His Experience With Markdown For AI SEO
Google’s John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown.
Anthropic Warns Hackers Are Stealing Claude Sessions To Hijack Accounts
Anthropic warns that infostealer malware is stealing Claude login sessions to drain account usage.
Rank Math WordPress Plugin Accused Of Secretly Taking Admin Access
New allegations surfaced that the Rank Math WordPress plugin has introduced a functionality that silently gives the company administrator-level permissions over WordPress sites. The access...
Google Answers If Updates Come With Actionable SEO Signals
Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on.
Google Updates Site Reputation Abuse (Parasite SEO) Policy
Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently.
Judge Says Google/Publisher AI Situation “Seems Really Unfair”
Judge who ruled that Google is a monopoly said in the Penske vs Google hearing that the AI Overviews situation “seems really unfair.”
Wix Introduces Symphony, An Easy Way For Local Businesses To Use AI Agents
Wix introduced Symphony, an easy and safe way for small to medium size local businesses to use AI agents.