Ask Me Anything About PPC
Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Submit your question and you might be our next headliner!
How Do I Keep Control As Platforms Automate My Account? – Ask A PPC
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC
AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers.
How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC
Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required.
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC
Running ads on every platform? Here’s how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon.
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC
See when Performance Max drives better efficiency and when separate campaigns offer necessary control.
How To Leverage AI Ad Placements For Stronger PPC Performance
AI ads aren’t mysterious once you know the rules. Here’s how to access inventory, set expectations, and build budget that actually works.
Do AI Mode Ads Actually Convert Better Than Manual Campaigns? – Ask A PPC
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth.
Should You Use Auto-Generated Creative? – Ask A PPC
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance.
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC
This week’s Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts.
Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC
This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions.
Ask A PPC: What Is The PPC Manager’s Role In The AI Era?
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.
Ask A PPC: What Are Learning Periods In Digital Marketing?
This week’s Ask a PPC digs into how learning periods influence auction dynamics, conversion modeling, and the predictability of performance shifts.
Ask A PPC: How To Protect A Budget From Competitor-Branded Terms
Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control.
Ask A PPC: How To Manage Brand Safety In PPC
From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust.
Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads?
Paid search. Paid social. Strategy. Culture fit. These are the core areas interviewers want to see from PPC candidates today.
Ask A PPC: How Do I Avoid Cannibalization On Similar Products?
Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.
Ask A PPC: How To Make Microsoft Advertising Profitable
Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.
Ask A PPC: How Will The Tariffs Impact My PPC Campaigns?
Tariffs affect product costs and ad performance. This month’s Ask A PPC outlines their direct impact on PPC metrics, conversion rates, and bidding strategies.
Ask A PPC: How Much Should PPC Management Cost?
PPC pricing isn’t one-size-fits-all. Compare models and costs to ensure you’re getting the best return on investment.
Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads
Micro conversions can fuel PPC success, but only if used correctly. Learn how to track, report, and optimize them for better campaign performance.
Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts?
Learn how to make Google ads for low budget work for you, even with limited spending, to achieve your marketing goals.
Ask A PPC: How Can You Tell If You’re Overspending?
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC.
Ask A PPC: Should I Pause My Expanded Text Ads
Is it time to pause your expanded text ads? Find out the latest data and considerations for optimizing your ad campaign.
Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues.
Ask A PPC: How Do I Get A Job At A PPC Agency
Looking to get a job with a PPC agency? Learn about the skills, knowledge, and mindset that are in demand in the job market today.
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups.
How And Why To Use Enhanced Conversions
Discover what Google’s enhanced conversions are, how to set them up, and why they’re crucial for your brand’s success in this month’s Ask A PPC.
What Is The Best Conversion Tracking Method For PPC Campaigns?
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns.
How To Understand If A PPC Test Is A Failure
Understand success and fail signals, as well as how to establish them for your brand.