‼️ Two days left! Join IAB and Zynga Ads on Wednesday, October 21st, for an exclusive look at Zynga Ads+ and how brands can use audience intelligence, creative, and attention measurement to reach high-value consumers at scale. Hear directly from Zynga's Gabrielle Heyman, Chanel Marks, Matt Sharpe, and Marian Thomas (Harutyunyan) as they share new insights and practical strategies to help advertisers make the most of mobile gaming. 📆 Register now: https://okt.to/Pc7nkM
Zynga Ads
Advertising Services
Our mission is to connect the world through games. We make games for everyone, that engage diverse audiences at scale.
About us
Zynga is the leader in mass-market interactive entertainment. Our network of over 150 games includes beloved titles, appealing to any taste and collectively making us the #1 mobile game publisher in US reach. We specialize in immersive advertising experiences that captivate audiences. Learn how to unlock the power of your video assets and gamify your brand by connecting with consumers in new and engaging ways. Discover why Interactive Entertainment fits into your media mix alongside Social and CTV. We are a mass market entertainment channel. Our strength is in the 25+ audiences, the largest demographics in gaming. Zynga is where audiences with disposable income play for escapism and fun when consumers are most receptive to learning about your brand.
- Website
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www.zyngaads.com
External link for Zynga Ads
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Type
- Public Company
Employees at Zynga Ads
Updates
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Last week at the IAB PlayFronts, we unveiled Zynga Ads+, making it easier for brands and agencies to navigate the expansive mobile gaming ecosystem. Zynga Ads+ brings 100 of the leading casual mobile games into our offering, expanding our combined reach to more than 100 million monthly consumers. With nearly 500,000 games available in the U.S. App Store—but only one in four earning a user rating of 4.5 or higher—finding high-quality gaming environments at scale can be challenging. That’s Game Path Optimization: curating high-quality titles that deliver the attention, engagement, and brand-safe experiences advertisers have come to expect from Zynga. Register for our IAB Brand Academy on October 21 to learn more: https://lnkd.in/esrS9YJC
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Save the Date! Zynga Ads is taking the stage at IAB PlayFronts on September 17 at 12:55 PM in NYC. Join our session: Architects of Attention: Scaling Built-for-Platform Creative in Gaming. Standard, one-size-fits-all ad formats are failing to cut through the noise. To drive meaningful impact, brands need creative designed specifically for the platforms where consumers spend their time. At PlayFronts, Zynga Ads will break down the creative and measurement frameworks we use to capture attention in mobile gaming, and share brand-new data on the retail purchasing power of the mobile gaming community, including the consumers driving household purchase decisions. And we’ll be unveiling Zynga Ads+, a first-of-its-kind product that will change how you approach your media mix on high-attention mobile environments. Join Gabrielle Heyman, Marian Thomas (Harutyunyan), Matt Sharpe and Chanel Marks for the session. See you in NYC!
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Our NaturalMotion Games team lives and breathes car culture every day through CSR2, our hit racing franchise. For millions of players, CSR2 is more than a racing game—it's a digital garage in their pocket. They collect, customize, and experience everything from iconic Lamborghinis to legendary movie cars from Back to the Future and Fast & Furious, bringing automotive passion to life in ways that only gaming can. Our latest Visionary Voices article featuring James Hans explores why collecting virtual cars taps into the same emotions as real-world car culture. Check out the article in the comments.
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Zynga Ads and PubMatic are making premium mobile gaming easier for advertisers to activate. The partnership will provide brands with more efficient access to Zynga’s highly engaged audiences, while unlocking unique PubMatic capabilities across creative, commerce and media activation. Together, we are helping advertisers tap into the reach, attention and engagement potential of mobile gaming.
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Hyundai Motor Company has spent more than two decades building one of the deepest football sponsorship portfolios in the auto industry, including World Cup partnerships, club deals, on-the-ground activations, and brand ambassadors. This month, that portfolio gained a new venue. Top Eleven, the football management game from Nordeus (a Zynga studio), is hosting the Hyundai NEXT Cup Tour, a global in-game event that pulls Top Eleven managers across ten countries with a different Hyundai vehicle anchoring each stop. https://lnkd.in/erC9iW-7
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Gabrielle Heyman will be taking the stage at POSSIBLE to break down how Zynga Ads partnered with Neutrogena to turn interactive media into measurable brand impact. Hope to see you there! Session: The Competitive Edge in the Attention Economy: Turn Attention Into Measurable Brand Advantage When: 4/27 at 3:15 PM Where: Eden Roc, ERC 1C
Attention doesn’t drive brand love—participation does. I’ll be at POSSIBLE taking the stage with Brianna Chamberlain from Kenvue to break down how Zynga Ads partnered with Neutrogena to turn interactive media into measurable brand impact. We’ll share what actually works when it comes to moving from passive attention to active engagement—and why that shift matters more than ever. Session: The Competitive Edge in the Attention Economy: Turn Attention Into Measurable Brand Advantage When: 4/27 at 3:15 PM Where: Eden Roc, ERC 1C Hope to see you there!
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PTTOW! has unveiled its Entertainment Trends Report following its inaugural Entertainment Summit, with a key focus on the role of gaming in the evolving Attention Economy. Read more from Zynga's Gabrielle Heyman below!
PTTOW! has unveiled its Entertainment Trends Report following its inaugural Entertainment Summit, with a key focus on the role of gaming in the evolving Attention Economy. For years, advertising has optimized for attention—but attention alone no longer signals impact. The most effective marketing today isn’t just seen, it’s experienced—requiring choice, effort, and intent. That’s also why gaming continues to outperform: it’s inherently interactive and built around engagement, not interruption. At the same time, audience realities don’t match outdated perceptions—the average gamer is 36, with more players over 50 than under 18. Notably, 70% of consumer spending is driven by Gen X and Baby Boomers, representing a significant and often overlooked opportunity for brands. As engagement becomes more intentional, gaming is increasingly where that value exchange is happening. We’re seeing this firsthand at Zynga Ads as brands lean into more interactive, participation-driven experiences.
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Check out Zynga's Programmatic Ad Man, Harry Wilkins as he posits on the humble banner. What did it ever do to deserve such carelessness and disregard? Give it a read and let us know your thoughts. https://lnkd.in/gjgE_Jy6
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