PubMatic

PubMatic is excited to partner with RunnTV, India’s first independent FAST platform. Brands and agencies now have programmatic access to RunnTV’s curated FAST channels, opening up premium streaming inventory across India. Buyers can activate directly through PubMatic or their existing DSP, targeting by channel or audience. Looking forward to building this with the team at RunnTV. Read the full announcement: https://bit.ly/4zggico #CTV #FAST #Programmatic

Last week, PubMatic was proud to sponsor ad:tech tokyo, Japan's largest advertising industry event! At our booth, we were pleased to introduce AgenticOS through a demo and highlight our growing Linear TV business in Japan. It was a pleasure to connect with so many people and exchange insights on the future of advertising. Thank you to everyone who took the time to visit our booth at ad:tech tokyo! #PubMatic #adtechtokyo #AgenticOS #LinearTV

Tomorrow, PubMatic brings together top leaders from brands, agencies, media owners and technology companies for PubAcademy: The Open Internet's Performance Moment. Few spots remain. Join industry leaders for three high-impact panels covering CTV performance, emerging media formats and commerce intelligence—and what it all means for advertisers navigating a more measurable, accountable open internet. Space is limited. Register now before your spot is gone: https://bit.ly/4jaLJ2L

Excited to announce that PubMatic's Niels Stam will be speaking at Emerce AI LIVE! in Amsterdam on the shift from traditional programmatic models to the agentic era of advertising, as part of a conversation grounded in real market momentum. In the Netherlands, PubMatic and Abovomaxlead | B-Corp launched EMEA’s first AgenticOS campaign, so the presentation also highlights operational gains . Our Benelux team Marc Van Der Ploeg, Vincent Moraal, Jorn Huiden and Bas Meulenberg will be joining as well, and we’d be glad to meet others attending the event. #EMERCEAILIVE #AI #AgenticAI #Programmatic #CTV #DigitalAdvertising #MediaInnovation #Benelux

Excited to see PubMatic's César Masumbuku join the conversation at ADZINE - MARKETING. TECH. MEDIA. Connect Video event on 12 November in Hamburg as part of the panel “Video/TV Buying & Selling Processes of the Future” Looking forward to a great discussion alongside Oliver Vesper, Chief Digital Officer, RTL, and Jochen Schlosser, CTO/CPO, Adform, moderated by Kay Schneider, Co-Founder & Co-CEO of ACHERON. #ADZINE #ConnectVideo #AI #AgenticAI #CTV #VideoAdvertising #Programmatic #DigitalAdvertising #MediaInnovation

That’s a wrap on the first AgenticAdvertising.org Connect in Australia. Last week in Sydney, it was standing room only with 200+ leaders from brands, agencies, publishers, platforms and AI advertising startups came together to explore how AI agents are changing the way media gets planned, bought and measured. Luke Smith, Senior Director CTV APAC at PubMatic, moderated “The Next Era of Media Buying: Perspectives from Publishers and Brands” with Paul Oyama (News Corp Australia), Ros Allison (AgenticMedia Australia), Georgina West (Omnicom) and Lanai Wiadrowski (Mamamia). The panel looked at what agentic buying means from both sides of the market, and how publishers and brands can shape it rather than react to it. Thanks to AgenticAdvertising.org, pubX, News Corp Australia and Apostrae for bringing the community together, and to everyone who joined us. #AgenticAdvertising #AdCP #Programmatic

Live sports are must-watch TV. Buying them programmatically shouldn’t be a guessing game. As live sports move across streaming services, inconsistent content signals can make it difficult for buyers to know which game or event an impression represents—and for publishers to package premium inventory at scale. PubMatic is bringing verified, event-level data into the bidstream, helping buyers find and activate inventory tied to specific sports, leagues, teams and games—with greater precision and transparency. Less guesswork for buyers. New opportunities for publishers to differentiate and monetize live sports. Read how verified content data is reimagining live sports buying: https://lnkd.in/e_M4TAFH #LiveSports #CTV #ProgrammaticAdvertising

The open internet's performance moment is the agenda at PubAcademy on October 29. Three sessions, three questions that will define the future of the industry: CTV has earned its place in premium media. Session one examines how it now earns its place in performance. Growth is not waiting for the traditional page, feed or screen. Session two maps where new channels, interfaces and experiences are already creating it. Commerce signals exist across retail, payments and mobility, not just retail media. Session three breaks down how that intelligence turns media investment into measurable outcomes. Swipe through for session titles and speakers. Spots are filling up; reserve yours before it’s too late: https://lnkd.in/gHuDszkJ

Tomorrow at IAB Inspirational 2026 in Madrid, the PubMatic team will be on stage in the Next & Innovation space. During the morning session, we will present “The Agentic Era of Advertising: The Next Frontier of Programmatic.” Agentic AI is changing what programmatic means. We are moving from systems that support workflows to systems that take part in real-time decisions, at machine speed. Leaders in our industry are already building experience in this new environment. The session will look at how this shift is reshaping the economics and architecture of digital media, and why an optimized supply path is becoming more important when AI agents are the ones buying media. We will also show real cases from brands and publishers already using these technologies, including our first agentic CTV campaign in Spain with Havas Media and Movistar. https://lnkd.in/e-FNcEBj

Better measurement means more confident decisions and more opportunities to drive growth. From incrementality testing to AI-powered insights, marketers have new ways to understand what’s working and connect media investment to business outcomes. PubMatic’s Shrey Hatle, Director, Product Management, Performance, contributed insights to EMARKETER's Ad Measurement Trends H2 2026, exploring the approaches that help marketers build a clearer picture of performance and make smarter investment decisions.⁠ Explore what’s next for ad measurement: https://bit.ly/48gJ3Kd