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Home / Case Studies / Free Advertising App

/ Case Study · Advertising

A Free Advertising App for Businesses. Offers Straight to Customers.

/ The engagement

One App, Three Kinds of Users.

A free advertising platform where owners grant vendors permission to post offers, users follow their favorite businesses, and everyone tracks deals from a single dashboard.

Mobile AppQR Code SyncTwo-Way LoginOffer Management
3User roles: owner, vendor, user
QRCodes syncing vendor offers
2Dashboards: vendor and punch card
LowerAdvertising cost for businesses

/ About the client

Free Advertising App

The client is a well-known, established business firm that set out to lower the cost of advertising by launching a free platform for businesses. It pushes offers and deals directly to customers and helps businesses promote products and services.

The app serves three main users: owner, admin or vendor, and user. The owner grants vendors permission to place ads, vendors track user activity and tailor offers, and users register with favorite businesses to see the latest deals in one dashboard.

/ The approach

Design, architecture, and features, shipped as one program.

/01Sync

QR codes, kept current

A QR code sync keeps vendor updates flowing, so offers stay accurate and easy to track.

/02Features

Room to grow

We built the app to take on the add-on features the client wanted, without a rebuild each time.

/03Templates

Offers made simple

A flexible template system lets vendors set validity windows and redemption conditions on the offers they place.

/04Engagement

A reason to come back

Two-way login and personalized offers keep users connected to the businesses they follow.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Synchronizing the QR code →
/02 Adding new features →
/03 Managing fixed templates →
/04 Keeping users engaged →

Synchronizing the QR code

Tracking and acquiring vendor updates was difficult. We synchronized the QR code so vendor updates stay current and easy to follow.

Adding new features

The client wanted to add more to the app over time. We built it to incorporate additional features cleanly as needs grew.

Managing fixed templates

Fixed templates were tough to manage. We made template use effective, so vendors place and adjust offers with less effort.

Keeping users engaged

The client wanted to stay connected with users. We added two-way login and activity tracking so offers reach the right people.

/ Product screens

The delivered experience.

The interface people actually use.

Free Advertising App delivered interface, screen 1/01Advanced Search
Free Advertising App delivered interface, screen 2/02Integration
Free Advertising App delivered interface, screen 3/03Omnichannel
Free Advertising App delivered interface, screen 4/04Notifications

/ The results

What changed, in numbers.

Two-way Login options Users sign in via Facebook or standard registration for quick access.
2 Purpose-built dashboards A vendor dashboard and a punch-card dashboard give each side its own overview.
Tracked User activity Admins and vendors track user activity to recommend the right offers.
Lower Advertising cost The app gave the client a functional way to cut advertising cost for businesses.

/ Next step

Ready for a redesign like this on your platform?

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