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Hyva Adobe Commerce theme development, built for speed.

Brainvire builds and migrates Adobe Commerce and Magento storefronts to Hyvä: blazing-fast themes, custom Hyvä builds and Core Web Vitals tuning without vendor lock-in, with agentic AI wired into search and merchandising. On a Magento store or an Adobe Commerce installation, Hyvä replaces the default Luma theme with a front end built on Tailwind CSS and Alpine.js — no Knockout, RequireJS or jQuery — so frontend performance is engineered at the theme layer, not patched after launch.

2,500+Enterprise programs delivered
95%Client retention rate
10+Global delivery offices
500+Enterprise commerce clients

Trusted by Adobe Commerce merchants chasing speed

Fossil Rev-A-Shelf Cenomi Retail PAN Home OCuSOFT Tridel American Tire Depot Entrepreneur American Lighting Bay Alarm Medical Larson Nike

/ What we build

Hyvä theme development services. One engineering standard.

Eight practice areas under one roof, from installing Hyvä on Magento 2 to Hyvä support and updates once you are live. AI is woven through the theme layer, never bolted on after launch.

/01

Hyvä Theme Development

Custom Hyvä themes for Adobe Commerce and Magento built for speed and Core Web Vitals, on the Tailwind CSS and Alpine.js tech stack Hyvä ships with.

AI-optimized Core Web Vitals Hyvä-Ready Front End
/02

Hyvä Migration

Hyvä migration from the default Luma theme and legacy themes, without losing storefront functionality or CMS pages.

AI-mapped theme migration Luma → Hyvä
/03

Custom Storefronts

Bespoke Hyvä storefronts tailored to your brand, catalog and conversion goals — highly customizable, because the UI components are yours to shape.

AI-assisted design QA Custom Front End
/04

Frontend Performance & Core Web Vitals

Speed optimization and Core Web Vitals tuning that Hyvä's lightweight stack unlocks.

AI performance budgeting Core Web Vitals
/05

Hyvä Checkout & Extension Compatibility

Hyvä Checkout and Hyvä compatible modules configured for a fast, frictionless purchase, with third party extensions audited one by one.

AI-assisted module compatibility Hyvä Checkout
/06

AI Merchandising

Live Search, recommendations and merchandising wired into the Hyvä front end.

AI-ranked search & merchandising Adobe Live Search
/07

Headless PWA & Hyvä-React Options

Hyvä-React and headless paths where a fully decoupled front end fits the roadmap.

AI performance tuning Hyvä-React
/08

Support & Optimization

Managed Hyvä storefronts: Hyvä support, new features, monitoring and continuous performance optimization as your business grows.

AI-triaged monitoring & alerts 24×7 Managed Services

Certified on the platforms that matter.

Top-tier technology partnerships held for years, audited by the vendors themselves
Adobe Gold Solution Partner, Specialized Adobe Commerce
Odoo Gold Partner, USA, Canada, APAC, EMEA
Shopify Plus
BigCommerce Certified Partner

/ Agentic AI, built in

AI that runs the storefront, not a chatbot parked beside the checkout.

Discovery

Smart search & discovery

Search that understands shopper intent, not just keywords, with AI-ranked results and merchandising rules layered in.

Personalization

AI product recommendations

Recommendation engines trained on real purchase behavior to lift average order value and repeat purchase rate.

Conversation

Agentic shopping assistants

Conversational agents that answer product questions, compare options, and guide shoppers straight to checkout.

Merchandising

AI content & asset generation

Automated product copy, imagery, and catalog enrichment that keeps 800k+ SKUs current without manual effort.

700+eCommerce projects launched
500+Global B2B clients
4.8/5Client rating, 265 reviews
350+Adobe Commerce experts

/ Industries

Where we go deep.

Each vertical has dedicated teams, pre-built data models, and reference architectures shaped by hundreds of engagements, so the user experience fits how that industry actually sells.

/01Retail & eCommerce→
/02Healthcare→
/03Finance & Fintech→
/04Automotive→
/05Real Estate→
/06Logistics→
/07Media→
/08Education→

Retail & eCommerce

Omnichannel platforms with unified inventory, AI merchandising, and storefronts that learn from every order.

See Retail & eCommerce work →

Healthcare

HIPAA-conscious patient platforms, operational AI, and connected systems for providers and pharmacies.

See Healthcare work →

Finance & Fintech

Secure lending, payments, and decision-intelligence platforms built for audits, uptime, and scale.

See Finance & Fintech work →

Automotive

Dealer commerce, VIN & fitment catalogs, and service platforms connected to live inventory nationwide.

See Automotive work →

Real Estate

PropTech platforms, CRM-ERP integration, and AI valuation models for developers and brokerages.

See Real Estate work →

Logistics

Route intelligence, warehouse automation, and end-to-end shipment visibility on one operational spine.

See Logistics work →

Media

Content platforms, subscription commerce, and audience analytics that turn viewers into recurring revenue.

See Media work →

Education

Learning platforms, enrollment systems, and AI tutoring experiences for institutions and edtech firms.

See Education work →

/ In their words

Hear it from the people who run on it.

Brainvire demonstrated reliability, a commitment to delivery, and helped us maintain momentum on critical roadmap items.

Read more client reviews →

/ Recognition

Third parties say it better.

Clutch Top eCommerce Developers 20262026

Clutch

Top eCommerce Developers

Financial Times2025

Financial Times

The Americas’ Fastest-Growing Companies

Inc. Regionals2025

Inc. Regionals

Fastest-growing private companies in America

Deloitte Technology Fast 5002024

Deloitte Technology Fast 500

North America’s fastest-growing tech companies

As covered byClutchGoodFirmsGartner Peer InsightsG2Financial Times

/ How it runs

How a Hyvä theme development project runs, from audit to support.

Six steps, in the order we run them. The compatibility audit comes before the quote, not after it.

/01

Storefront audit and Core Web Vitals baseline

We profile the current Magento store: field Core Web Vitals, render-blocking assets, template weight and where the time actually goes.

AI-optimized Core Web Vitals Core Web Vitals
/02

Hyvä compatible extension inventory

Every extension is listed and marked compatible, portable or rebuild, so the scope of the front-end work is known before anyone commits to a date.

AI-assisted module compatibility Compatibility Audit
/03

Design and component build

Templates and components are built in Tailwind CSS and Alpine.js against your brand system, reviewed on real catalog data rather than placeholder content.

AI-assisted design QA Custom Front End
/04

Luma to Hyvä migration and parity testing

Markup and CMS pages move across, then every template is tested against the old storefront for functional parity before anything is signed off.

AI-mapped theme migration Luma → Hyvä
/05

Checkout, search and Hyvä Enterprise scope

We agree on whether Hyvä Checkout replaces the current flow, and which Adobe Commerce capabilities you need carried onto the Hyvä front end.

AI-ranked search & merchandising Hyvä Checkout
/06

Launch, monitoring and Hyvä support

Go-live with monitoring in place, then version and security updates, new features and continuous performance optimization under one support agreement.

AI-triaged monitoring & alerts 24×7 Managed Services

/ Questions, answered

Hyvä theme, Hyvä Commerce and Adobe Edge Delivery Services: questions we get asked.

What is Hyvä for Adobe Commerce?

Hyvä is a product suite for Magento 2 and Adobe Commerce. It started as a frontend theme and today it also covers the checkout, content management and the admin panel. On Adobe Commerce it replaces the default Luma theme layer while the Magento backend stays where it is.

What does Hyvä mean?

Hyvä Themes say the name comes from the Finnish language and literally means good, and also desirable and advisable. It is often written without the umlaut, so a search for Hyva Adobe Commerce and a search for Hyvä Adobe Commerce mean the same thing.

Is the Hyvä theme free?

Hyvä Themes state that the Hyvä Theme is now entirely open source and free, available on GitHub and via free license keys, under the OSL and AFL license. The Hyvä theme free of charge is the starting point; the design, build and compatibility work on top of it is what you are paying an agency for.

What technology stack does Hyvä use?

Tailwind CSS and Alpine.js. Hyvä's own technical vision says it keeps what it considers great in Magento — layout XML, blocks, view models and phtml — and got rid of Knockout, RequireJS and jQuery. That smaller tech stack is where most of the frontend performance comes from.

How is Hyvä installed on Magento 2?

Through Composer. Hyvä's documentation installs the default theme package with Composer and then runs bin/magento setup:upgrade to register the new modules against a Magento installation. Installing Hyvä on a staging copy first is how we keep a live online store untouched while the build runs.

What Magento versions does Hyvä support?

Hyvä's documentation lists Magento 2.4.4-p9, 2.4.5-p8, 2.4.6-p7, 2.4.7-p1 or higher, on PHP 8.1, 8.2, 8.3 or 8.4, and notes that Hyvä no longer supports PHP 7.4. The Tailwind compiler needs Node.js 20 or higher on development environments.

Does Hyvä work with Magento Open Source?

Yes. Hyvä runs on Magento Open Source as well as Adobe Commerce. Hyvä Commerce is the vendor's all-in-one suite aimed at Magento Open Source, bringing the theme, the checkout, Hyvä CMS and the Hyvä UI component library together, so the UI components come from one place.

What is Hyvä Enterprise?

Hyvä Enterprise is the vendor's Adobe Commerce edition of the suite, described on their site as Adobe Commerce without the complexity. Hyvä Enterprise brings Adobe Commerce features such as the B2B Suite, Live Search, Product Recommendations, Loyalty Points and Gift Cards onto the Hyvä front end. In practice Hyvä Enterprise combines the Hyvä theme layer with capabilities you already license from Adobe. Access to Hyvä Enterprise is arranged with Hyvä Themes directly, not through us.

Does Hyvä support Adobe Commerce B2B?

Hyvä Enterprise lists the Adobe Commerce B2B Suite among the features it supports. Whether your own B2B behavior carries across — customer groups, shared catalogs, requisition lists, negotiated quotes — is a per-module question we answer in the compatibility audit rather than with a blanket yes.

Will my Magento extensions still work?

Not automatically. Hyvä has compatibility modules for many third party extensions, and anything without one needs its front end rebuilt. Seamless integration is not a default setting: we inventory every extension on your Magento store and mark it compatible, portable or rebuild before anyone quotes a Hyvä migration.

Do we need Hyvä Checkout?

Not always. You can run the Hyvä theme and keep your current checkout, or move to Hyvä Checkout so the whole flow is Hyvä compatible. Which one fits depends on the payment, tax and shipping modules your online store already relies on, and on how customized the present checkout is.

Is Hyvä better than a headless PWA?

It is a different trade-off, not a better one. A headless PWA decouples the storefront and adds a separate front-end application to run and staff; Hyvä keeps server-rendered Magento and replaces the theme layer. We size both against your roadmap and your team before recommending either.

What is Adobe Edge Delivery Services?

Adobe Edge Delivery Services is one of Adobe's own storefront options for Adobe Commerce. Adobe's documentation describes Commerce storefronts powered by Edge Delivery Services, PWA Studio or headless implementations working with the same drop-ins and APIs. It is a different path from Hyvä, which is a Magento-native theme layer built by Hyvä Themes rather than by Adobe.

Does Hyvä guarantee passing Core Web Vitals?

No. Hyvä removes a large part of the front-end JavaScript that weighs down a Luma theme, but passing Core Web Vitals also depends on hosting, images, third-party tags and backend response times. We measure your field data first and say what strong Core Web Vitals will actually take on your stack.

Will a faster storefront increase conversions?

It removes friction, and nobody honest will promise speed alone will increase conversions. Storefront speed is one input; catalog, pricing, merchandising and trust do the selling. We report website speed and conversion rates side by side after launch so you can see which one moved.

Does Hyvä improve search engine rankings?

Indirectly at best. Google states that Core Web Vitals are used by its ranking systems, while also saying Search seeks the most relevant content even when the page experience is sub-par. Treat higher search engine rankings as a possible effect of improved performance, not as the reason to migrate.

How long does a Hyvä migration take?

It depends on the extension inventory and how much custom front-end code sits on your current theme. The accelerator ranges on this page are what we plan against; the compatibility audit is what turns a range into a date you can hold us to.

What does Hyvä support and updates cover?

Hyvä Themes provide free access to community support on their Slack and online documentation for developers. Our own Hyvä support and updates cover the storefront we built: version and security updates, new features, monitoring and continuous performance optimization as your business grows.

Is there a learning curve for developers?

Yes, if your developers have only worked on Luma. The learning curve is mostly Tailwind CSS and Alpine.js; the Magento layout XML, blocks and phtml they already know stay in place, which is why most in-house teams pick Hyvä up faster than a headless rebuild.

What affects the maintenance cost after launch?

Less front-end code generally means less to maintain, but maintenance cost tracks how many custom modules you carry, how often you take Magento security releases, and how much of the theme is bespoke. Ask any agency for that picture across two years, not just the build.

Can we keep our CMS pages and content?

Yes. CMS pages, blocks and content carry over in a Hyvä migration; what changes is the markup they render into. Hyvä CMS is available in the suite if you want a visual editor with live preview, and all the features your merchandising team uses today get checked off before go-live.

Is the Hyvä admin easy for merchants?

Magento merchants keep the admin they already know, because Hyvä changes the storefront rather than the back office, and the Hyvä suite also includes an admin theme. Day to day the user experience stays user friendly for the people running promotions, pricing and catalog.

What do you need from us first?

Access to a staging environment, a current list of extensions and themes, and someone who can decide on scope. We agree on the extension inventory and the definition of done in writing before development starts, so nothing about the Hyvä theme development scope is discovered halfway through.

Does Hyvä speed up the whole website?

It speeds up the front end. Hyvä does not optimize the backend, so slow catalog queries, a cold cache or an undersized server still show up in your website's performance. We profile both layers before quoting, and say plainly when the bottleneck is not the theme.

What does a Hyvä Enterprise license cover?

Hyvä Themes state the license will be valid for one Adobe Commerce installation, with unlimited domains and storeviews. A single Adobe Commerce installation with unlimited domains and storeviews therefore sits under one license. The commercial terms come from Hyvä Themes, not from us, and we do not publish license figures on a web page.

Is the Hyvä theme license open source?

Yes. Hyvä Themes publish the Hyvä Theme under the OSL and AFL license, available on GitHub and via free license keys, with online documentation. A free theme license changes what you budget for: the software stops being the line item and the build, the compatibility work and the testing become the cost.

How does Hyvä actually make pages faster?

By shipping less, and by documenting the habits that keep it that way. Hyvä's own performance guidance asks you to lazy-load every image not visible on first paint, set explicit width and height on every image, serve WebP or AVIF where possible, replace animated GIFs with video elements, defer third-party scripts until user interaction, and delay Alpine components until they approach the viewport. None of that is magic and all of it is checkable.

What should we check before choosing Hyvä?

Four things: which of your extensions have compatibility modules and which need a front-end rebuild, how customized your current checkout is, whether your own team can carry Tailwind CSS and Alpine.js after handover, and what your field Core Web Vitals look like today. Choose from evidence about your store, not from a demo score on someone else's site.

When should we stay on our theme?

When the storefront is already fast, when the roadmap for the next two quarters is backend and integration work, or when the front end was custom-built recently and still converts. A theme rebuild is a large change and should be justified by measured problems, not by the age of the code.

Who owns the code you write?

You do. The Hyvä theme is open source under the OSL and AFL license, and the custom theme built on top of it is delivered into your repository. We agree on code ownership, branch strategy and handover in writing before development starts.

/ Next step

Let's decide how fast your storefront could be.

A 30-minute working session with a Brainvire Hyvä architect: your storefront, migration path, extension inventory and website speed roadmap, on one page. Bring your Magento store URL and we will look at it together.

Book a Working Session →