Home / Case Studies / Titan Rig
/ Case Study · eCommerce · Digital Marketing
CRO for PC Cooling eCommerce.
More Revenue From the Same Traffic.
/ The engagement
Hypothesis-Driven Conversion Rate Optimization.
An ongoing, six-month CRO engagement for Titan Rig, a specialist PC liquid-cooling retailer. Built on validated GA4 analytics, prioritized testing, and continuous refinement across the whole purchase journey — delivering a 10% lift in overall conversion, 8% in cart-to-conversion, and 6% in cart-to-checkout.
/ About the client
Titan Rig is a specialized eCommerce retailer serving the PC enthusiast, gaming, custom-build, modding, and liquid-cooling market since 2014. Its catalog is genuinely complex — water blocks, radiators, pumps, reservoirs, fittings, tubing, modding accessories, and enterprise-grade server liquid-cooling systems that demand real expertise to navigate.
Titan Rig partnered with Brainvire on a six-month, hypothesis-driven Conversion Rate Optimization engagement. Rather than chasing more traffic, the goal was to convert the visitors already arriving — validating GA4 analytics first, then systematically reducing friction across product pages, cart, and checkout with prioritized, evidence-led testing.
/ The approach
Evidence first, then experiments, then refinement.
Measure before optimizing
We established reliable GA4 and tracking measurement — data integrity, traffic quality, and conversion tracking — before making a single CRO decision.
Hypotheses from real data
Every recommendation is developed from real behavioral and funnel data, then prioritized by potential business impact, implementation effort, and the evidence behind it.
Remove purchase friction
We target the specific barriers on product pages, in the cart, and through checkout that stand between product selection and a completed purchase.
A continuous CRO loop
Not a one-time audit — an ongoing Analyze → Test → Measure → Refine framework, with structured A/B testing to validate ideas before rollout.
/ What stood in the way
Four barriers between traffic and revenue.
Select a challenge to see how it shaped the build.
Analytics & tracking validation
Significant traffic and a large catalog existed, but deeper visibility into journeys and drop-offs needed validation. Before any optimization, we ran a detailed review of GA4 data integrity, traffic quality, conversion tracking, and funnel performance — establishing a trustworthy base so every recommendation would be driven by accurate behavioral data, not guesswork, and surfacing friction points across the journey for the first time.
Product page & trust signals
A technically complex catalog meant customers had to evaluate compatibility, specifications, brands, and components before buying — adding hesitation. We reviewed and refined content hierarchy, trust signals, promotional messaging, calls to action, and offer visibility on product pages to reduce selection friction and build purchase confidence, helping more visitors progress toward add-to-cart.
Cart & checkout friction reduction
Even customers who found the right products faced a second hurdle: friction in the cart and checkout that risked abandonment and lost revenue. A dedicated checkout funnel review analyzed the barriers at this stage and converted findings into prioritized CRO hypotheses and test recommendations, targeting the drop-off between product selection and completed transaction.
Full-funnel optimization roadmap
The bigger opportunity was making existing traffic work harder rather than simply chasing more. We built a broader roadmap spanning landing-page alignment, promotional visibility, Average Order Value opportunities, email recovery, and retargeting — each item prioritized by impact, effort, and user behavior, extending optimization across the full journey rather than isolated touchpoints.
/ Analytics in action
The measurement behind every decision.
Validated GA4 tracking and funnel reporting powering Titan Rig's CRO program.
/01Checkout Key Events
/02Purchase Conversions
/03Checkout Funnel
/04Shopping-Cart Events
/05Acquisition Overview/ The results
What changed, in numbers.
/ Next step
Want more value from the traffic you already have?
Brainvire's Digital Marketing experts combine validated analytics with hypothesis-driven CRO to turn more of your existing visitors into customers. A thirty-minute working session, no sales deck.
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