Home / Case Studies / Indian Ethnic Fashion Brand
/ Case Study · Retail
A B2B Marketplace for Ethnic Fashion. Authentic Products, Verified Sellers.
/ The engagement
A Magento Marketplace for Fashion, Beauty, and Lifestyle.
A brand in Indian ethnic clothing, fashion, beauty, and lifestyle products runs a B2B store supplying hand-made and organic traditional clothing and accessories. Brainvire used Magento to build a next-gen marketplace, with a Symfony 2 and PHP stack that fetches and validates seller data, runs quality checks, and organizes and analyzes the site's internal data.
/ About the client
The client deals in extravagant Indian ethnic clothing, fashion, beauty, and lifestyle products. The company owns an online B2B store supplying elegant clothing and accessories for both men and women, and its website is a fashion marketplace loaded with hand-made, organic traditional clothing and vibrant accessories.
Developed with Magento e-commerce development, Brainvire's team designed a next-gen e-commerce website that made the online store more appealing and receptive. Magento's support made the site more customer and user-friendly, so the client expanded at a gallop.
/ The approach
Design, architecture, and features, shipped as one program.
A receptive B2B system
Attracting buyers on a B2B site is harder than on B2C, so the team built a receptive system on the Symfony 2 framework and PHP technology.
No misleading listings
The initial setup pulled data from the client's site and made it hard to organize, so the team built a stack that fetches client information and saves 250 data records.
Checks on every request
The client needed a quality-check system, so the stack replaces the database and serves each data request from itself, saving time and ensuring valid data.
Collected and analyzed
The site had to collect, organize, and analyze internal data, so the algorithm assigns data to users based on resource availability.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Developing a customer base
Attracting customers on a B2B website is harder than on B2C, and the client had to be product-specific with reliable sources. Brainvire built a receptive system on the Symfony 2 framework and PHP technology.
Misleading product information
The client wanted to clear misleading product information entered by sellers, since the initial system pulled data from the existing site and made it hard to organize. Brainvire built a stack that fetches the client's information and saves 250 data records.
A quality-check system
The client needed a system to scrutinize the site for quality and keep it updated with authentic product information. Brainvire's stack replaces the database, so every data request is served from the stack, which saves time and ensures validity.
Data analysis
The system also had to collect, organize, and analyze the internal data of the website. Brainvire built an algorithm that assigns data to users according to the availability of resources.
/ Product screens
The delivered experience.
The interface people actually use.
/01Storefront
/02Catalog
/03Product
/04Vendors
/05Orders/ The results
What changed, in numbers.
/ Next step
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