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Home / Case Studies / AR Jewelry iPad App

/ Case Study · Retail

An Augmented Reality Jewelry iPad App for a US Diamond House. 59% Hike in Customer Engagement.

/ The engagement

The Whole Catalog in Store, Without the Whole Inventory.

An AR-based enterprise iPad app for jewelry distributors, with real-time catalog access, multiple product views, diamond comparison, ring text engraving, virtual trial, and customer information storage for follow-up.

Augmented RealityVirtual TrialDiamond CompareCRM Capture
59%Rise in engagement
18 yearsOf client trust
ARVirtual try-on
iPadEnterprise app

/ About the client

AR Jewelry iPad App

The client is a living legend in the USA's diamond manufacturing and business industry, trusted for 18 years for super ideal cut hearts-and-arrows diamonds across rings, bracelets, earrings, bands, and necklaces, both in-store and online.

Distributors cannot each hold every design, so Brainvire built an AR-based enterprise iPad app that gives real-time access to the product catalog, multiple views, diamond comparison, text engraving, and customer information storage for promotion.

/ The approach

Design, architecture, and features, shipped as one program.

/01Backend

Live product detail

Tapping a jewelry piece pulls its full details from the backend in real time, and an out-of-stock item reflects that at once to avoid chaos.

/02CRM

Interactions stored

Customer interactions and contact details are stored so the client can target buyers again with promotional offers, no digging required.

/03Virtual Trial

Try before wearing

A virtual-trial module lets customers try different ornaments without wearing them, helping them reach a purchase decision.

/04Search

Rich criteria and compare

Extensive search spans category, price, size, and metal type, and lets customers compare pieces side by side.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Syncing the backend for detail →
/02 Storing interactions for CRM →
/03 A module to aid purchase decisions →
/04 Complex search criteria →

Syncing the backend for detail

Each tap had to show full jewelry detail, and out-of-stock had to reflect instantly. We synced the app with the backend so nothing shows in error.

Storing interactions for CRM

To re-target buyers with offers, interactions had to be stored. We captured customer preferences and contact details for easy follow-up.

A module to aid purchase decisions

The client wanted help closing a sale. We built a virtual-trial module so customers try ornaments without wearing them before deciding.

Complex search criteria

Search had to cover category, price, size, and metal type, with comparison. We built extensive search that lets customers weigh pieces side by side.

/ Product screens

The delivered experience.

The interface people actually use.

AR Jewelry iPad App delivered interface, screen 1/01Catalog
AR Jewelry iPad App delivered interface, screen 2/02Product View
AR Jewelry iPad App delivered interface, screen 3/03AR Try-on
AR Jewelry iPad App delivered interface, screen 4/04Diamond Compare
AR Jewelry iPad App delivered interface, screen 5/05Engraving
AR Jewelry iPad App delivered interface, screen 6/06Search
AR Jewelry iPad App delivered interface, screen 7/07Customer Info
AR Jewelry iPad App delivered interface, screen 8/08Wishlist
AR Jewelry iPad App delivered interface, screen 9/09Dashboard

/ The results

What changed, in numbers.

Better Distributor relationships The iPad app spared distributors from frequent jewelry purchase and transport, easing the relationship with the client.
59% Rise in engagement Availability of all products, in-depth detail, and virtual trial lifted customer engagement by 59 percent.
Higher Conversion to orders Delighted by the attractive showcase and virtual trials, more potential buyers converted into actual buyers.
Easier Customer follow-ups Automated customer information management made it simple to inform and notify customers.

/ Next step

Ready for a redesign like this on your platform?

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