Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
Mordy Oberstein
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Unify Brand Marketing
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Mordy is the founder of Unify, a brand development consultancy and a communications advisor for Semrush. Renowned for his history of successfully repositioning brands, Mordy is also the author of numerous SEO studies and a frequent conference speaker.
Articles
Ask An SEO: Should Small Brands Go All In On TikTok For Audience Growth?
Should small brands prioritize TikTok or Google? This week’s Ask An SEO reframes the question and focuses on what actually moves the needle.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO.
Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One?
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one.
Google I/O 2025: The Background Google Didn’t Tell You
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye.
Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic.
Ask An SEO: What Should Be On Your Author Pages?
Author pages can significantly impact trust. Find out how to optimize them for better authority and credibility.
Ask An SEO: How To Repair & Recover Negative Brand Mentions In SERPs
Struggling with negative listings? Take charge of your online reputation using practical strategies to repair your brand relationship and regain control of your narrative.
Is That SEO Course Worth Your Time? How To Tell
Formal education is difficult to find in SEO. Learn how to tell whether and SEO course is worth your time.
How To Balance Performance And Brand Marketing
Uncover the secret to achieving brand supremacy through a balanced approach to brand and performance marketing. Explore tactics that challenge traditional marketing norms.
Why You Should Be Focusing On Brand Marketing Right Now
Uncover the importance of brand marketing in today’s search landscape. Find out why focusing on conversational content can have a positive impact on your brand.
Analyzing The Google February 2023 Product Review Update
With the rollout of Google’s February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis.
Wix SEO: 5 Tips To Get The Results You Want
In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search.
Wix Structured Data Guide: How To Use Standard & Custom Markup
From customizing markup at scale to why the CMS doubled down on schema, here’s everything you need to know about structured data on Wix.
Google’s Product Reviews Algorithm Update: Winners & Losers
What kinds of content and pages were impacted by Google’s Product Reviews update? Check out these real-world examples and the lessons learned.
5 Things You Should Know Before Buying SEO Software
Before subscribing to an SEO software, make sure to consider these five insider tips to get the most value for your money.