Sarah Thompson is a Senior Experience Specialist at Nielsen Norman Group. As a behavioral scientist and experience strategist, she focuses on how people make decisions and how products, services, and messages can be designed to help people make better ones.
Before joining NN/g, Sarah served as Director of Behavioral Science at Live Neuron Labs, where she consulted with Fortune 500 companies, nonprofits, and mission-driven organizations to apply behavioral science to real-world problems—helping people access preventive care, manage finances, and improve their wellbeing through design.
She holds a Master’s degree in Cognitive Semiotics, focused on how people interpret and assign meaning, and how language influences thought, emotion, and behavior.
Sarah is based in Austin, Texas.
Turn AI ideas into evidence-backed strategic direction through evaluation, prioritization, and cross-functional facilitation
Design innovative, trusted, and useful AI products and features
Keep pace with a rapidly evolving field