Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning. Her work focuses on translating emerging AI capabilities into scalable, user-centered experiences that deliver business and operational impact.
As a former UX Specialist at Nielsen Norman Group, Alita published insightful research on a variety of topics, including design patterns, young users, social media, emerging technologies, and design methods such as journey mapping and service blueprinting.
Alita is a passionate advocate for user-centric thinking and committed to using research to drive innovation. She is known for her ability to adapt to constraints, anticipate user and business needs, and influence stakeholders with strong storytelling.
Alita is based in Chicago, IL.
Turn AI ideas into evidence-backed strategic direction through evaluation, prioritization, and cross-functional facilitation
Build a crossfunctional journey-centric design approach that scales
Keep pace with a rapidly evolving field
Capture and communicate UX insights across complex interactions
Orchestrate people, props, and processes that are core to your digital experience
Use psychology to predict and explain how your customers think and act
