BCG on the CMO Agenda

Business Consulting and Services

Boston, MA 47,285 followers

Insights to support future-built marketing that fuels business growth

About us

BCG helps companies transform their commercial strategies to achieve customer-centric, double-digit growth. Future growth belongs to marketing and sales functions that harness Generative AI to make every touchpoint count. Connect with us to discuss ideas and unlock opportunities. Marketing & Sales: https://www.bcg.com/capabilities/marketing-sales/ Digital: https://www.bcg.com/capabilities/marketing-sales/digital-sales E-commerce: https://www.bcg.com/capabilities/marketing-sales/e-commerce Personalization: https://www.bcg.com/capabilities/marketing-sales/personalization Page on .com for the CMO agenda: https://www.bcg.com/executives/cmo-agenda

Website: https://www.bcg.com/capabilities/marketing-sales/overview
External link for BCG on the CMO Agenda
Industry: Business Consulting and Services
Company size: 10,001+ employees
Headquarters: Boston, MA
Specialties: Marketing, Sales, Pricing, and Consumer

Updates

BCG on the CMO Agenda reposted this
BCG X

346,563 followers
10h
Report this post
Meet two of our experts behind BCG X's Agentic marketing offering: Mark Abraham and Lauren Wiener. Mark is the Global Leader of BCG's Marketing, Sales & Pricing practice and best-selling author of Personalized: Customer Strategy in the Age of AI. Lauren is a Managing Director & Senior Partner and Global Leader for our Marketing & Customer Growth practices, with deep roots in digital marketing, personalization, and martech. BCG X’s Agentic marketing offering includes flagship products such as Fabriq Personalization AI and Media Optimization, alongside an integrated suite of agentic automation IP that powers end-to-end marketing workflows. The work is already gaining industry recognition, having been named a finalist in the 2026 CODiE Awards, a peer-reviewed program judged by independent industry experts. Thank you to Mark, Lauren, and the broader leadership team behind this: Jessica Apotheker, Silvio Palumbo, Aaron Arnoldsen, Nirav Kathrani, Jerry (Zhirui) Wang. Explore BCG X’s growing portfolio of industry-leading AI solutions here: https://lnkd.in/eYf4SF5P #BuildingTomorrow #Agenticmarketing
Like Comment Share
BCG on the CMO Agenda

47,285 followers
1d Edited
Report this post
In health care, even the best marketing tools fall short without the data and technology needed for personalized patient interactions. Many pharma and medtech companies invest heavily in media and creative, yet legacy programs still lose prospective patients. The challenge isn't budget - it's fragmentation. Website visits, patient hub activity, call center interactions, and survey responses often remain trapped in disconnected systems, never translating into timely action. The organizations pulling ahead are using agentic AI to unify these signals and make real-time decisions for each patient, delivering roughly six times return on marketing spend and a 20% incremental revenue lift when the underlying data and decision-making foundation is in place. https://on.bcg.com/4ez9w9X Authored by ✍️ Alex Baxter Benjamin Quirt Benjamin S.
Like Comment Share
BCG on the CMO Agenda

47,285 followers
2d
Report this post
What's the one thing CMOs should takeaway from Cannes 2026? BCG's Lauren Wiener, Parul Bajaj, and Mark Abraham share their perspectives. Want the full picture? We unpacked six signals every CMO should act on here: https://lnkd.in/gy7ZAYXK #BCGinCannes #CMOAgenda

1 Comment

Like Comment Share
BCG on the CMO Agenda

47,285 followers
2d Edited
Report this post
After a decade of disappointing returns from customer-facing in-store technology, many grocery retailers pulled back. That retreat may be premature. The conditions that once made grocery store technology a risky bet have fundamentally shifted. Labor costs, customer expectations, hardware affordability, and AI capabilities have all reached an inflection point. Today, AI systems can ingest multiple streams of store data, predict outcomes, evaluate tradeoffs, and guide frontline workers in real time. The winning formula lies in prioritizing execution value, designing technology for action rather than just analysis, and driving change. https://on.bcg.com/4apIr6y

Like Comment Share
BCG on the CMO Agenda

47,285 followers
3d Edited
Report this post
Off-the-shelf AI won't cut it. The productivity gains only come when you customize. Luma's Jason Day and BCG's Nicole B. Meissner unpacked what it really takes to scale AI creative capabilities — and why brands need to stop thinking in use cases and start thinking end-to-end. #BCGinCannes #CMOAgenda

Scaling AI Creative Capabilities

1 Comment

Like Comment Share
BCG on the CMO Agenda

47,285 followers
4d
Report this post
Flexibility isn't a perk — it's a productivity strategy. Christian Wohlrab of deskbird talks on why the best working models are built around individuals, not averages — and how the right technology and team alignment make it work. #BCGinCannes #CMOAgenda

What does an Effective Working Model Look Like?

2 Comments

Like Comment Share
BCG on the CMO Agenda

47,285 followers
4d Edited
Report this post
"The output is only as good as the input — and input is still a product of humans." At Cannes 2026, Olga Osminkina - Jones, Group CMO of Flora Food Group, sat down with BCG's Yotam Ariav to talk about the human side of AI-led transformation — why emotional safety, vulnerable leadership, and bringing people along on the journey matter just as much as the technology itself. #BCGinCannes #CMOAgenda

What is the human side of AI-led transformations

Like Comment Share
BCG on the CMO Agenda

47,285 followers
5d
Report this post
This might be a golden moment for CMOs who are curious. Linda Boff and Sarah Hofstetter disucssed the rarest career move in business — CMO to CEO. Why so few make it. What it actually takes. And why the window might finally be opening. #BCGinCannes #CMOAgenda

Like Comment Share
BCG on the CMO Agenda

47,285 followers
5d
Report this post
The sun has set on the Croisette, but action starts now. Global Leader for BCG's Marketing and Sales Practice, Mark Abraham, maps out what actually mattered at Cannes 2026 — and the six takeaways CMOs can't ignore. #BCGinCannes #CMOAgenda

After Cannes 2026: Six Takeaways for CMOs BCG on the CMO Agenda on LinkedIn

1 Comment

Like Comment Share
BCG on the CMO Agenda

47,285 followers
5d Edited
Report this post
Over the last week in Cannes, the BCG House hosted some great conversations about what’s happening in marketing and business right now. Julia Dhar and Kristy R. Ellmer unpacked why most transformation efforts fail — and the principles that separate lasting change from expensive theater. Parul Bajaj and Federico Fabbri made the case that agentic AI is reshaping sales as much as marketing, and why CMOs can't afford to look away. Linda Boff, Alan Murray, and Sarah Hofstetter got into why only 1% of CMOs ever reach the CEO seat. Lara Hood Balazs and Janet Balis explored how Adobe is restructuring its global marketing function around AI. Bastien Parizot and Elaine Rodrigo joined BCG's Henry Leon to show how Reckitt took GenAI from a marketing tool to an enterprise-wide innovation engine. Anne Marie Nelson-Bogle, Thorsten Schapmann, and Jessica Apotheker unpacked how brands earn "top-of-model" visibility in an era where recommendation has overtaken attention. Jessica Jensen and Alex Baxter discussed how CMOs are shifting from storytelling to architecting integrated systems that drive measurable business impact. Fernando Machado, Domenic DiMeglio, Lotte Jones, Paul D'Arcy and Derek Rodenhausen on what it actually takes to win the full customer journey without losing the craft that turns attention into loyalty. Dane Vahey and Mark Abraham closed with a clear-eyed argument: the real disruption AI is driving isn't creative — it's operational. The through-line? The gap between insight and action. That's the work we take back home. See you in #Cannes2027 Catch BCG’s latest thinking on marketing, AI, and growth here: https://lnkd.in/gvWRKwSJ #BCGinCannes #CMOAgenda
- +4
4 Comments

Like Comment Share

BCG on the CMO Agenda

Business Consulting and Services

Boston, MA 47,285 followers

Insights to support future-built marketing that fuels business growth

About us

Updates

Scaling AI Creative Capabilities

What does an Effective Working Model Look Like?

What is the human side of AI-led transformations

Join now to see what you are missing

Affiliated pages

Boston Consulting Group (BCG)

BCG X

BCG Digital Ventures

BCG Platinion

BCG on Digital and Technology

BCG GAMMA

BCG on Energy

Women@BCG

BCG on Social Impact

BCG on Financial Institutions

BCG on Transformation

BCG on Operations

BCG on the CFO Agenda

BCG on People and Organization

BCG Institute

BCG on M&A and Post-Merger Integration

BCG on Technology, Media, and Telecommunications

BCG on Health Care

BCG on Insurance

BCG on Industrial Goods

BCG on Consumer

Similar pages

McKinsey & Company

Bain & Company

Deloitte

EY

PwC

Accenture

Goldman Sachs

JPMorganChase

BCG X

Google