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Mayfield, England, United Kingdom
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http://www.bcgdv.com
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http://www.nicolemeissner.com
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4K followers
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Nicole B. Meissner shared thisCannes has always felt like home to me — because it's the one place where technology and creativity stop competing and simply belong together. I started as a creative, fell in love with technology, and found my home in Marketing. Right now, we're living through the most exciting moment I've seen at that intersection. AI isn't just a tool — it's becoming a genuine creative collaborator. This year Cannes Lions is introducing a new AI Craft subcategory celebrating the sweet spot where human imagination and AI create work neither could achieve alone. There's also a new Creative Brand Lion for brands that use creativity strategically to drive sustained business growth. The conversation is shifting from "what makes a great ad" to "what makes creativity a business advantage." About time. I'll be at the BCG House joining leading CMOs, creatives, and marketers to explore exactly this — how to harness AI to supercharge human creativity, and what real growth looks like in this age. If you're on the Croisette, come find me. 👉 Full BCG agenda: https://on.bcg.com/4xB2vwL #BCGinCannes #CannesLions #MarketingAI #Creativity #CMO
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Nicole B. Meissner shared thisWhat does it really take to lead at the top today? BCG's inaugural CEO Insomnia Index, based on a survey of 500 CEOs, reveals that boards are the number one source of pressure, more than a quarter name their CFO as their biggest job security challenge and over half say near-term issues consume an outsized share of their time. Understanding where pressure truly comes from is the first step to leading through it more effectively. BCG's Up Next newsletter unpacks the findings and what they mean for how leaders allocate their time, make decisions and define success.The BCG CEO Insomnia Index: What’s Really Keeping CEOs Up at NightThe BCG CEO Insomnia Index: What’s Really Keeping CEOs Up at Night
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Nicole B. Meissner shared thisAre CEOs and boards really aligned on AI? BCG's inaugural Split Decisions survey of 625 company leaders says otherwise. 60% of CEOs feel their boards are rushing AI transformation, nearly 40% say boards lack an informed view of how AI is reshaping growth, and both groups disagree on how AI performance should be measured. BCG's Up Next newsletter breaks down the fault lines and what leadership teams can do to bridge them. https://bcg.smh.re/I-_
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Nicole B. Meissner shared thisBCG and Google Cloud are expanding their global strategic partnership with a focus on moving enterprises past the AI ‘pilot phase’ toward delivering agentic adoption at scale with measurable, bottom-line impact. By combining BCG’s deep domain expertise and build and scale capabilities with Google Cloud’s advanced AI and cloud technologies, the collaboration will help empower organizations to fundamentally reimagine their operations for an applied AI world. As part of the collaboration, BCG will receive early access to Google DeepMind’s frontier models, and partner alongside Google forward deployed engineers to prototype and deliver scaled, industry-specific AI solutions and agents. Learn more: https://on.bcg.com/48Lhg5g
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Nicole B. Meissner shared thisAI in pricing is gaining momentum across B2B organizations—but many deployments are falling short of expectations. Why? Because the focus is often on tools, not on how pricing decisions actually happen. BCG´s latest article explores what it takes to move beyond “plug-and-play” AI and unlock real value. The key shift is from efficiency to effectiveness: • Moving from periodic analysis to real-time decision support • Embedding AI into sales and pricing workflows, not separate dashboards • Combining data, commercial context, and human expertise • Building trust through transparent and explainable recommendations Importantly, success is less about technology and more about adoption. In BCG´s experience, up to 70% of the effort lies in change management—aligning teams, processes, and behaviors. The takeaway: AI will not transform pricing on its own. It must be engineered into how decisions are made every day. Read the full article here: https://lnkd.in/eEg3JXcU #B2BPricing #AI #PricingStrategy #RevenueGrowth #AITransformation #SalesAndPricing AI Can Transform B2B Pricing, but It Isn’t Plug and PlayAI Can Transform B2B Pricing, but It Isn’t Plug and Play
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Nicole B. Meissner shared thisAI agents are not just another channel—they are becoming the interface through which customers discover, evaluate, and act. BCG´s latest article explores what this means for customer experience: a shift from channel-based journeys to moment-based interactions, many of which are shaped before a customer reaches a brand directly. The piece introduces five new rules—from “presence” in answer engines to the store as a “live layer”—and outlines the emerging “agentic CX layer” that connects discovery, conversion, loyalty, and enablement. This highlights a critical shift in client conversations: CX is no longer just a front-end topic. It increasingly depends on AI, data, and orchestration working seamlessly behind the scenes. Read the full article here: https://lnkd.in/dZVYvpQF #CustomerExperience #AIAgents #AgenticCX #CustomerJourneyThe New Rules of Customer Experience in the Age of AgentsThe New Rules of Customer Experience in the Age of Agents
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Nicole B. Meissner shared thisIf GLP-1 users are spending less money on food, where is all that money going instead? The widespread use of weight-loss medications is causing a fundamental shift in many industries beyond food. This research from BCG is based on a survey of 1,500 GLP-1 users and provides many insights about their new spending priorities. Find out more: https://bcg.smh.re/Iz1
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Nicole B. Meissner shared thisMarketing leaders are being asked to do two things at once: drive growth today while building the capabilities needed for tomorrow. That challenge is reshaping how CMOs think about spending, partnerships, martech, and where to place the next dollar for impact. Across conversations with clients, one thing is clear: the focus has shifted from doing more to allocating smarter. Looking forward to continuing those conversations at Cannes Lions and hearing how others are approaching the same challenge. If you’ll be there June 22–26, let’s connect. Take a look at the #BCGinCannes agenda: https://on.bcg.com/4o1vchX #CannesLions
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Nicole B. Meissner shared thisThis era belongs to the bold. And we're here for it. Boston Consulting Group (BCG) is ready to turn strategic clarity and applied AI into transformative impact for our clients. #BCG See it in action: Find out more: https://on.bcg.com/4dQmZIG
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Nicole B. Meissner liked thisNicole B. Meissner liked thisOff-the-shelf AI won't cut it. The productivity gains only come when you customize. Luma's Jason Day and BCG's Nicole B. Meissner unpacked what it really takes to scale AI creative capabilities — and why brands need to stop thinking in use cases and start thinking end-to-end. #BCGinCannes #CMOAgenda
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Nicole B. Meissner liked thisNicole B. Meissner liked thisA year and a half ago when I left Boston Consulting Group (BCG), I had just one objective. To redraw my life from scratch on a blank slate. It was a personal journey. To find my purpose, work on my weaknesses, and learn. There were (and still are) many unknowns. I was clear, I will not look for a job. I was also clear that I will let life take its own course. I will surrender. But I was scared. Scared as hell. I had not been trained for this. I had been trained to study, be in a job, and follow the career ladder. Never in my wildest imaginations had I thought I would end up writing a book with Dr. Ram Charan -- a man Fortune magazine has called the most influential consultant alive. Never in my wildest imaginations had I thought I would have the privilege of learning from the master himself. Never in my wildest imaginations had I thought the book would become the #1 Bestseller and #1 New Release on Amazon across multiple geographies. China's 90% Model. I guess life has its own unique ways of guiding you when you truly surrender.
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Nicole B. Meissner liked thisNicole B. Meissner liked thisI'm delighted to be stepping into the role of Global Telecoms Sector Leader at BCG, and I couldn't be more excited about what's ahead. Telcos are the backbone of the AI-augmented economy. To fully reap the potential, the window to transform is now: The players who move decisively, who become AI-first operators, who reimagine their role in the value chain will define the next decade. BCG is all-in on this sector, and so am I. Thank you Franck Luisada for everything you have built in the sector at BCG, and thank you Val Elbert for your trust in me. I'm proud to carry Telco at BCG forward, and to take it further.
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Projects
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Synchroncia Mobile Gateway
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Carrier-grade, next-generation mobile messaging infrastructure for mobile operator providing push Email, instant messaging and social networking services.
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English
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German
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Spanish
Limited working proficiency
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Lithuanian
Elementary proficiency
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