Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world. We develop multimodal models across video, 3D, and generative media, and ship them in products like Dream Machine to help creators and teams turn ideas into compelling visuals—fast.
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It’s one thing for generative AI to resemble you. It’s another thing for it to make you wonder whether you actually shot the footage yourself and forgot. That was my experience today with Luma’s Ray3.2 Modify. A single-prompt, multi-keyframe, photorealistic result with a moving camera on a moving boat.
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Change the weather. Relight the scene. All in under a minute. Luma x Jacob Russo
Seedance 2.0 Mini is now available in Luma. Bring it your boldest idea and watch it move. Generate fast, refine in the same canvas, and take your concept from spark to screen without leaving your flow. Create now → lumalabs.ai/app
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Off-the-shelf AI won't cut it. The productivity gains only come when you customize. Luma's Jason Day and BCG's Nicole B. Meissner unpacked what it really takes to scale AI creative capabilities — and why brands need to stop thinking in use cases and start thinking end-to-end. #BCGinCannes #CMOAgenda
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Luma reposted this
I have just created my 2nd Skill with the help of #Skills by Luma Agents! I called it - Fashion E-Commerce pipeline. What my #skill does? 💁🏻♀️ Turns a model+outfit reference pair into a complete, identity-locked e-commerce visual set. Identity preservation and outfit fidelity are the through-line, lean on visual-consistency for facial identity and working-with-references for outfit/fabric transfer. 🎬 Contract Per-use variables (user supplies every run): ✅Two photos of ONE model wearing ONE outfit (image 1 and 2): front view + back view, full-body, any background/setting. Locked constants (never change without explicit instruction): ✅ 6 white packshots + 2 editorial shots + 1 video, every run. ✅ All images PORTRAIT, high-resolution, e-commerce quality. ✅ Packshots: pure white seamless flat background, even soft studio light, no props. ✅ MUST preserve: outfit silhouette, fabric, patterns, embroidery/signature details, garment color, and the model's facial features. Do not restyle, recolor, or invent garment details. ✅ Video: Seedance 2.0, ~10s total, 4:5 vertical, TWO stitched clips (I cannot add the full video here on Linkedin along with the visuals so I had to generate a .gif only - 1st). If you want to give Luma Agents a try and create your own #skills, the sign-up link can be found in the comments section below. 👇🏻 #lumaCPP #lumaAI 🎬 Generated with Luma!
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LACRIMOSA. Episode 1. Artist Bryan Soegondo brings us into a dark underworld devoid of grace and mercy. A man defined by loss and guilt faces judgment upon the altar. Luma Ray 3.2 · multi-keyframe. #luma #ai
Over the past week at Cannes Lions, one conversation kept resurfacing. Not whether AI will change creative work, but how the people building brands need to change with it. There was Caroline Ingeborn's conversation at ADWEEK House on why partnership is becoming the new power move. Amit Jain and Jason Day discussing the future of creative production alongside Alex Schill of Serviceplan Group. Amit’s keynote at the AI & Tech Sandbox, and an intimate discussion at Luma House with Bain & Company’s Rishi Roongta and OpenAI’s Dane Vahey with Dominik Sanya on what it means to become an AI-native CMO. One message remained remarkably consistent. The future won’t be defined by AI alone. It will be defined by the people and organizations that learn to use it well. A few ideas echoed across every stage: • The future won’t belong to the biggest teams. It’ll belong to the teams that can learn, iterate and create the fastest. • The real competitive advantage isn’t access to AI. It’s human taste, creative judgment and the ability to recognize ideas worth pursuing. • Great work comes from exploring hundreds of possibilities before choosing one, not protecting the first idea. • Brands that thrive won’t simply produce more content. They’ll operate at the speed of culture. • The strongest partnerships won’t be built on handoffs. They’ll be built on agencies and brands creating together. As Amit shared across the week, AI is exceptionally good at producing what’s statistically likely. Humans remain exceptionally good at creating what nobody saw coming. Thank you to everyone who joined us throughout Cannes Lions, and to our partners and collaborators for creating spaces where these conversations could happen. The future of creativity isn’t human or machine. It’s what becomes possible when great creatives have better tools.
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The AI & Tech Sandbox brought together some of the companies helping shape what’s next for marketing, media and creative production. In a packed session, our CEO Amit Jain shared a look at how AI is changing the way creative work gets made, and why the biggest shift isn’t just faster production. It’s a fundamental change in who has access to the tools of creation. For decades, world-class creative output required massive budgets, large teams and long production timelines. Today, small teams can concept, iterate and produce work at a level that was previously reserved for studios and global agencies. A few ideas that stood out: • The future belongs to creatives who can iterate quickly, not just execute well • Great creative work comes from exploring hundreds of possibilities before choosing one • AI is lowering the cost of production, but human taste remains the differentiator • The brands moving fastest are learning to operate at the speed of culture • The most successful adopters aren’t AI specialists. They’re already great creatives who are using AI to amplify their craft As Amit put it, AI is exceptionally good at producing what is statistically likely. Humans are exceptionally good at producing what nobody saw coming. Swipe through for 10 insights from the conversation.