PC and console attribution
Measure user acquisition, engagement, and ROI across Steam, Epic Games Store, Switch, PlayStation, Xbox, web, and mobile. The only MMP built to measure ROI of your players across every platform a modern game ships on.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Built for the way modern games actually launch
PC, console, mobile, and web are no longer separate launch tracks. Players move between platforms mid-funnel, your campaigns run across all of them, and your LTV models depend on stitching the journey back together. Singular is the only MMP that measures every surface natively, joins them into one player view, and ties every dollar of paid spend to outcomes.
Measure every platform players use
Advanced attribution methods across Steam, Epic Games Store, Switch, PlayStation, Xbox, GOG, plus mobile and web.
Follow players across the full cross-platform journey
Cross-device attribution stitches the player, not the device. Track UA, re-engagement, and in-game events from PC and console campaigns through to mobile and web campaigns.
Tie spend to LTV at the keyword and creative level
Granular ROI down to the campaign, creative, keyword, and audience level across paid social, search, programmatic, and influencer. Standard mobile-MMP detail, applied to PC and console for the first time.
Close the loop with web event postbacks
Better optimization on every paid platform, mobile-parity feedback for web and PC. Send conversion and engagement signals back to network partners through Conversions APIs and Offline Conversions APIs.
Standardize campaign data across every channel
Automated link governance, consistent UTMs, and unified naming conventions across mobile, web, and PC, so launch reporting actually rolls up across markets, channels, and platforms.
Deliver gaming-specific insights anywhere
Aggregate and player-level data into Snowflake, BigQuery, Redshift, Databricks, or any major destination through Marketing ETL. Built for the way gaming data teams actually work.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Everything you need to measure and grow cross-platform games
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powering your team in the age of AI.
Customer Experience
Build cross-platform user journeys
Deep links, web links, and store-specific routing that send players to the right platform every time. Mobile-to-PC, web-to-Steam, PC companion-app journeys, all tracked end-to-end with attribution flowing through the full path.
Data foundation
Align spend with in-game events
Join paid campaign data with in-game engagement and conversion events through automated link governance. Standardized parameters across mobile, web, and PC so spend, performance, and player behavior all read on the same row.
Omnichannel attribution
Measure full-funnel performance, free-to-play or pay-to-play
Launch and post-launch reporting broken down by store, platform, and region. Track install funnels for F2P, purchase funnels for premium titles, and mixed-model titles where both apply. Cohort, retention, and ARPU reporting at the cross-platform level.
activation
Send web postbacks to optimize PC and web campaigns
Push lower-funnel game conversion data back to ad networks through Conversions APIs and Offline Conversions APIs. Networks optimize on real outcomes, your CPAs drop, and PC campaigns get the feedback loop mobile has had for years.
omnichannel attribution
Connect cross-device and cross-platform with one identity layer
Authenticated player IDs tie a player’s mobile, web, and PC activity into one journey. Deterministic where it exists, modeled where privacy requires.
activation
Distribute insights everywhere your team works
Aggregate and user-level data delivered to Snowflake, BigQuery, Redshift, Databricks, S3, Tableau, and Looker through Marketing ETL. One pipeline, every destination.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
PC and console attribution FAQ
PC and console attribution is the practice of connecting marketing campaigns and engagement signals to player acquisition and in-game events on PC and console gaming platforms, including Steam, Epic Games Store, Nintendo Switch, PlayStation, Xbox, and GOG. Unlike mobile attribution (where MMPs have established standards through SDKs and platform IDs), PC and console attribution requires a combination of web SDK measurement, server-to-server event tracking, and identity stitching across stores. Singular is the only MMP with native PC and console attribution, used by Riot Games and other major studios to measure cross-platform launches.
Most MMPs were built for mobile app attribution and assume the install signal comes from an app store via SDK. PC and console don’t work that way: Steam, Epic, and console marketplaces don’t expose install signals the way Apple and Google do, players often pre-purchase or wishlist before installing, and engagement happens on a desktop or TV instead of a phone. Singular’s PC and console attribution combines a web SDK, server-to-server event integration, and platform-specific identity matching to deliver the full attribution picture without requiring a console SDK that doesn’t exist.
Singular uses a combination of three methods. The web SDK captures upper-funnel signals from your game’s marketing site, store page traffic, and web campaigns. Server-to-server (S2S) event integration reports in-game events from your game client back to Singular, including installs, purchases, sessions, achievements, and custom milestones. A match ID, implemented across both the web SDK and S2S events, ties the marketing touch to the player so attribution flows deterministically across the journey. The result is full-funnel measurement on platforms most MMPs can’t reach.
Cross-device attribution is the broader framework: stitching a single user’s activity across multiple devices (mobile, web, CTV, console, PC) into one journey. PC and console attribution is the specific application of that framework to gaming platforms. The two work together: cross-device attribution lets you measure a player who saw a YouTube ad on a tablet, wishlisted on Steam from desktop, and installed on PC; PC and console attribution is what makes that final installation event measurable in the first place.
Yes. Singular pushes game conversion events to ad network Conversions APIs and Offline Conversion APIs across major paid platforms, including Meta, Google, TikTok, and others. This lets networks optimize against actual game outcomes (purchases, sessions, retention milestones) instead of upper-funnel proxies like clicks or page visits. Web campaign conversions can be enriched with lower-funnel game data, closing the feedback loop and lowering CPAs in line with what mobile UA teams have had for years.
Three components: Singular’s web SDK installed on your game’s marketing site or store-page traffic source, server-to-server event integration sending in-game events from your game servers to Singular, and a match ID implemented across both layers to enable deterministic attribution. The setup typically takes a few weeks of dev work and is supported by Singular’s solutions team. No console SDK is required.
Yes. Singular’s measurement framework adapts to either monetization model, and to hybrid titles that use both. For free-to-play games, Singular tracks the install-to-engagement funnel and ties player LTV (in-app purchases, ad revenue, retention milestones) back to the acquisition campaign that drove the install. For pay-to-play titles, Singular measures the wishlist-to-purchase funnel, store-page conversion, pre-order behavior, and post-purchase engagement, with revenue tied to the campaign at the keyword and creative level. Cohort and ROAS reporting works the same way for both: paid spend in, player outcomes out, calculated against the cost data Singular pulls from 1,200+ ad networks.