Singular

Casual and hybrid-casual game growth is getting more AI-driven, but the basics still matter. 🎮 Teams still need to know what to test, where to spend, how to monetize, and which signals they can actually trust. On July 8, Google, zMaticoo, and Singular are joining the zMaticoo Signals webinar series for 𝐓𝐡𝐞 𝐂𝐚𝐬𝐮𝐚𝐥 𝐆𝐚𝐦𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐢𝐧 𝐀𝐈 𝐚𝐠𝐞: 𝐒𝐜𝐚𝐥𝐞 𝐒𝐦𝐚𝐫𝐭𝐞𝐫, 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐞 𝐁𝐞𝐭𝐭𝐞𝐫. 👉 Google will cover AI-powered UA and creative optimization 👉 zMaticoo will get into next-gen SDK infrastructure and hybrid IAA + IAP monetization 👉 Singular's Brankica Reinhardt will talk about the measurement layer underneath it all: precision attribution in the AI age The better the measurement, the easier it is to know which AI-driven decisions are actually working. 📅 July 8 🕚 11:00 AM ET | 8:00 AM PT | 4:00 PM BST | 5:00 PM CEST Save your spot here 👉 https://lnkd.in/dvJ2kp9K Trinh Thai | Paul Chu | Kelly McGrath

Most teams test CTV without a real plan and then wonder why the channel feels confusing. It's usually not the channel that's the problem. It's the test. A good first test should answer some basic questions. Is the audience actually right for this. Can the creative drive action on a TV screen. Is the budget enough to learn something real from it, and are the results worth scaling. That's exactly what we're digging into on July 7 with 𝗖𝗧𝗩 𝘁𝗵𝗮𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀: 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝘀, 𝗥𝗢𝗔𝗦, 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵, featuring leaders from Vibe.co, Moloco, Wise, Smadex, Aperture, and Singular. On the agenda: 💰 What a useful first test actually looks like 🤝 How to think about partners and buying models 🎯 Where targeting quietly changes performance 📊 What to measure when reach doesn't tell you enough Save your spot 👉 https://hubs.li/Q04mbhRr0 #CTV #ConnectedTV #CTVAdvertising #MobileGrowth #Attribution #ROAS #Measurement

𝑶𝒏𝒕𝒆𝒎 𝒇𝒐𝒊 𝒅𝒆𝒎𝒂𝒊𝒔. 𝑶 𝑼𝑵𝑰𝑭𝒀 𝑺ã𝒐 𝑷𝒂𝒖𝒍𝒐 𝒆𝒔𝒈𝒐𝒕𝒐𝒖! 🇧🇷 130+ profissionais liderando o crescimento de apps na região, todos na mesma sala. E a energia estava incrível. A galera chegou pronta para falar sobre o que realmente está acontecendo no mercado mobile do Brasil, de IA e atribuição a programática, criativo, CRM e growth. Mas a melhor parte foi o clima. As perguntas, as conversas entre as sessões, os drinks depois e aquela sensação de que essa comunidade só está ficando mais forte. Para a Singular, esse foi um momento importante. São Paulo apareceu em peso, e o UNIFY marcou presença. Obrigado a todos que participaram, palestraram, compartilharam ideias, deram risada, fizeram perguntas e ajudaram a tornar o dia tão especial. Mais UNIFY em breve. ✨ #UNIFYSãoPaulo #MobileMarketing #AppGrowth #UserAcquisition #MarketingMobile

We went through a full quarter of mobile ad data, and a few things made us look twice. 👀 𝗔𝗻𝗱𝗿𝗼𝗶𝗱 𝗴𝗼𝘁 𝗺𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲. 𝗶𝗢𝗦 𝗴𝗼𝘁 𝗰𝗵𝗲𝗮𝗽𝗲𝗿. That's the opposite of how most teams plan. Utilities ad spend grew 𝟵𝟰𝟯% in a single quarter, from almost nothing. And the network rankings shifted in ways very few teams saw coming. It's all in the Q2 2026 Quarterly Trends Report, with benchmarks by vertical, platform, and region. If you're sorting out budgets right now, this is the data worth checking your against. Take a look, then grab the full report 👉 https://hubs.li/Q04mGlvN0

CTV can look underwhelming when the measurement is too narrow. 📊 Someone sees an ad on the big screen, then converts later through mobile, web, or another channel. If the reporting only rewards the last touch, CTV may never get the context it deserves. On July 7, we’re hosting a live panel with Wise, Smadex, Aperture, Vibe.co, Moloco, and Singular on how performance marketers are measuring CTV beyond awareness. We’ll get into the messy parts marketers actually care about: 📺 What happens after someone sees a CTV ad and converts elsewhere 📊 When ROAS is useful, and when incrementality tells the better story 🔍 Why last-touch reporting can make CTV look weaker than it is 🧠 How teams decide whether a test is worth scaling 👉 Join the live discussion: https://hubs.li/Q04mbhRr0 #CTV #ConnectedTV #CTVAdvertising #MobileGrowth #Attribution #ROAS #Measurement

CTV is finally getting out of the awareness-only box. 📺 For app growth teams, that changes the conversation. It’s no longer just “how many people saw it?” It’s whether CTV can help drive installs, influence ROAS, support LTV, and show up clearly in the measurement model. That’s exactly what we’re covering in our July 7 webinar, 𝗖𝗧𝗩 𝘁𝗵𝗮𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀: 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝘀, 𝗥𝗢𝗔𝗦, 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵. We’ll be joined by leaders from Wise, Smadex, Aperture, Vibe.co, and Moloco to talk about how teams are testing CTV, measuring what happens after the impression, and deciding when the channel is worth scaling. 📅 July 7 🕘 9 AM PT | 12 PM ET | 5 PM BST 👉 Register here: https://hubs.li/Q04mbhRr0 #CTV #ConnectedTV #CTVAdvertising #MobileGrowth #Attribution #ROAS #Measurement Alessandro Andrew Hannah Connor Darío Stephanie Mike

London understood the assignment. ✨ UNIFY London wasn’t just full. It had the kind of energy we built this event series for, with honest conversations, sharp takes, and practical ideas moving through every corner of the room. UA leaders, growth teams, partners, and mobile marketers came together to talk about what’s changing in app growth right now, not in theory, but in the work they’re doing every day. That’s the point of UNIFY. Get the people doing the work into one room, and the conversation gets sharper very quickly. Big love to everyone who showed up, to the Singular team behind the scenes, and to our incredible partners: Snap Inc., Bidease, Bigabid, Affle, SplitMetrics, REPLUG - App Marketing Experts, AVOW, and Dataseat (Now part of Verve). Watch the wrap. London set the bar high. 🚀 #UNIFYLondon #MobileMarketing #AppGrowth #UserAcquisition #AppMarketing

O UNIFY chega em São Paulo. 🇧🇷 25 de junho, Rosewood São Paulo. Uma tarde reservada para quem lidera crescimento mobile no Brasil de verdade. Sem pitch de vendas, sem plateia genérica. O que vai rolar: 🤖 IA no marketing, casos reais e impacto real 📱 Como é a mídia programática quando você vai além dos DSPs 📊 Atribuição na era da IA 🎨 Como o criativo move o algoritmo ⚽ Como o Botafogo gerou 6,8x de ROI com CRM 📍 O estado do mobile marketing no Brasil em 2026 Speakers de Wildlife Studios, Mintegral, Riachuelo, SAF BOTAFOGO, Rocket Lab | The App Growth Hub, RankMyApp, Mercado Bitcoin, Plinq, Afterverse, Affle, adjoe, Appgrade e Singular. E claro, coquetéis autorais no final porque é assim que as conversas ficam boas de verdade. As vagas são limitadas e por convite. Solicite o seu 👇 https://hubs.li/Q04g9nzl0 Um agradecimento especial aos nossos parceiros incríveis: CleverTap, Mintegral, Rocket Lab | The App Growth Hub, Affle, Appgrade, RankMyApp, adjoe, AVOW, AnyMind Group, Catalyst, Appache I Apps that Scale. Strategies that Win, WINKLELAB, US Media e Sensor Tower. 🙌

Our CMO, Stephanie Pilon, joined Liftoff Mobile and Underdog for a very real conversation about AI and creative. The big question is whether teams are getting better, or just getting faster at making more average stuff. 😅 A few takeaways from the panel: 1️⃣ The top quartile of advertisers is launching 50+ creative variations a week 2️⃣ Taste is becoming an even more important skill for creative leaders 3️⃣ AI can make creative look polished, but marketers still need to know what is worth scaling That last point feels especially true in mobile. Creative volume keeps climbing, but performance teams don’t just need more assets. They need sharper ideas, better reads on what’s working, and the judgment to separate “looks good” from “drives growth.” Loved this recap from Liftoff on where AI-powered creative is headed. Read it here: https://lnkd.in/e7GNNtEt And for marketers thinking about how creative performance is changing, stay tuned. Our Creative Benchmark Report is coming soon. 👀 #MobileMarketing #CreativeStrategy #AppGrowth #AI #PerformanceMarketing #MAU

Your iOS campaign data has a 180-day blind spot. And Google's ICM fixes that. Google's Integrated Conversion Measurement gives you event-level signals in near real-time, with lookback windows long enough to actually make tROAS and value-based bidding on iOS work the way they should. Google built it. Lyft is running it. Singular has it natively integrated. Tomorrow, all three are on one live session to walk you through exactly how. Last chance to register ⏰ https://hubs.li/Q04k3jhP0 #iOS #MobileMarketing #UserAcquisition #MobileAttribution #GoogleAds #Lyft #Singular