Deep linking
Use deep links to route every user to the right place across iOS, Android, and web, and connect every click to attribution and cost data, so you measure conversions, ROAS, and revenue at the link level.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Deep links that work everywhere, measure everything
Deep linking is the difference between a user who lands on the right screen and a user who lands on a homepage and bounces. Make your routing automatic, the configuration flexible, and the measurement built-in, so every link delivers a better experience and a complete ROI signal.
Route every user to the right place
Universal Links and App Links across iOS, Android, and web. Deferred deep linking carries context through install. New users land where they’re supposed to land, returning users skip onboarding.
Increase conversions across every channel
Email-to-app, web-to-app, SMS, push, social, referrals, paid ads. Singular’s links work everywhere your users actually click, with contextual landing pages that drive higher conversion rates.
Measure every click, every install, every event
Every link is also an attribution link. Singular ties clicks to installs to in-app events, so you see the full journey from acquisition channel to revenue without stitching together separate tools.
Tie link performance to real ROI
Combine deep linking, attribution, and cost data from 1,200+ networks. ROAS reporting at the link, campaign, channel, and creative level.
Build at scale with the Links API
Generate thousands of personalized links programmatically. Configure attribution rules, custom parameters, and routing logic per partner, per platform, per campaign.
Protect the brand on every link
Branded subdomains, custom link domains, and shortlinks that hide messy query parameters. Trusted-looking links across every channel, on a domain you control.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Built for every channel where your users actually click
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powering your team in the age of AI.
CUSTOMER EXPERIENCE
Paid campaigns
Route paid traffic to the exact in-app screen that matches the ad. Deep links flow attribution and cost data into one row, so every paid link reports its own ROAS, CPI, and post-install behavior.
CUSTOMER EXPERIENCE
Email-to-app
Higher email-to-app conversion with links that send users straight into the relevant in-app experience, even if the app needs to be installed first. Full attribution back to the email, the segment, and the message that drove revenue.
CUSTOMER EXPERIENCE
SMS, push, and re-engagement
Re-engagement that resumes the journey instead of restarting it. SMS and push links open the right screen for the right user, with attribution flowing back to the campaign that brought them back.
OMNICHANNEL MEASUREMENT
Web-to-app
The leading web-to-app measurement solution. Smart banners, deferred deep links, and seamless transitions move users from mobile web into your app without losing context, and without losing attribution.
CUSTOMER EXPERIENCE
Social and influencer
Trackable, branded links across every social channel, from organic posts to paid creators. Attribution at the link level lets you compare creators, posts, and platforms by real conversion outcomes, not vanity metrics.
CUSTOMER EXPERIENCE
Referrals and shareable invites
Personalized referral links that track who invited whom, route new users to a custom welcome experience, and unlock rewarded referral mechanics with full visibility into clicks, installs, and downstream revenue.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Deep linking FAQ
Deep linking is a technique that lets a link open a specific screen or piece of content inside a mobile app, instead of opening the app’s homepage or a website. When a user taps a deep link, the app launches directly into the right product page, conversation, video, or onboarding flow. Deep links are how mobile apps replicate the contextual navigation of the web. Singular’s deep linking platform supports iOS Universal Links, Android App Links, and deferred deep links, with attribution measurement built into every click.
A deep link routes a user who already has the app installed straight to a specific in-app screen. A deferred deep link works for users who don’t have the app yet: it preserves the destination and context through the app store install, so when the user opens the app for the first time, they land on the intended screen instead of a generic onboarding flow. Deferred deep links are critical for paid acquisition, web-to-app campaigns, and referral programs, all use cases where the user often clicks before installing. Singular handles both natively, with full attribution. Read more on deferred deep linking.
Deep links eliminate the friction between intent and action. Instead of dropping users on a homepage or making them search for what they came for, deep links land them on the exact screen that matches the ad, email, or message they clicked. Higher relevance means higher conversion rates: lower bounce, faster time to first action, more completed signups, more purchases. Deferred deep links extend this benefit to first-time users, preserving context through install so the post-onboarding experience matches what they were promised in the ad.
Every Singular deep link is also an attribution link. When a user clicks, Singular records the touch; when they install or trigger an event, Singular matches the action back to the original click. Because Singular is the only platform that combines attribution with cost data from 1,200+ ad networks, every link reports True ROI: cost in, conversions out, ROAS calculated at the link level. Other deep linking tools require a separate MMP and a separate cost aggregation tool to do the same job.
Yes. Singular’s deep links are fully compliant with iOS Universal Links and Android App Links, the native deep linking standards Apple and Google require for in-app routing. Singular handles the technical setup (apple-app-site-association files, assetlinks.json, intent filters), supports custom branded subdomains, and provides shortlinks, QR codes, and link APIs for scaled link generation.
Yes. Singular’s deep links work across every channel a marketer touches: paid ads, email, SMS, push notifications, social posts, influencer campaigns, web-to-app banners, owned-property links, and referral programs. The same link format routes correctly whether the user is on iOS, Android, mobile web, or desktop, and attribution flows back to Singular regardless of channel. This is what makes link-level cross-channel ROI measurement possible.