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CEO & Founder at Red Branch Media | Global B2B Marketing Strategist | HRTech…
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Articles by Maren
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Maren Hogan shared thisI've written a whole slew of articles, opinions and snark around marketing leading the charge in process before it begins impacting the world of HR but today, we need to talk about HR Tech being the canary in the coal mine, because they're getting raked across the coals (see what I did there?) for stuff marketing and other depts are still mostly allowed to get away with. (Title is a misnomer because that line rules and I am still cool.)
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Maren Hogan shared thisAre you tired, rundown, listless? Do you poop out at parties? Are you unpopular? Well... it's probs AI. 5 pts to anyone who can name the reference plsI am soooooo tired or Symptoms of Chronic AI FatigueI am soooooo tired or Symptoms of Chronic AI Fatigue
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Maren Hogan shared thisWhat happens when the tools remove the steps where we used to catch ourselves? Do we just...fall?
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Maren Hogan shared thisa little birdie told me that a big HR technology conference is happening soon and it made me think of a conversation...or a few conversations I've seen/heard recently about which AI tools will survive the AI consolidation era.
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Maren Hogan shared thisCalifornia signed two workplace AI laws on September 30: SB 947, the No Robo Bosses Act, bars employers from relying only on an automated decision system to discipline or fire someone. SB 951 makes employers disclose when AI or automation caused a mass layoff covered by Cal-WARN, the state's 60-day layoff notice law. For two years, companies have named AI as the reason for cuts on earnings calls and kept it vague in the actual notices. This makes them name the job functions being automated and the type of technology responsible (well, at least in CA.) The state will also publish quarterly summaries. "AI-driven restructuring" becomes a public record anyone can track. The evidence. SB 951 starts January 1, 2027. Employers must disclose the affected job classifications, locations, automated job functions and technology type, and the state employment department publishes quarterly displacement data. SB 947 starts July 1, 2027. A human must check any automated output used to discipline or fire someone, and the employee gets written notice. The law also directs the state to study AI's effect on hiring. For HR tech clients this is a product-marketing moment, not a compliance footnote. "Can your platform produce the audit trail SB 947 requires?" is a question California buyers will be asking by Q1.
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Maren Hogan shared thisRocky Road is the only way to go! (And no I didn't name my kid after ice cream...)Maren Hogan shared thisIt's been hot out, and we needed an important team debate: what's the best ice cream flavor? We polled our Branchers, and the results are in: 🍪 Cookie dough ran away with it 🍫 Mint chocolate chip put up a strong fight for second Then things got interesting. We've got butter pecan loyalists & coconut crews, and a rum raisin defender. We see your visions... We're a marketing agency, but apparently, we have very strong opinions about dessert, too. What's your go-to? 👇🍦 #RedBranchMedia #TeamCulture
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Maren Hogan posted thisWell, well, well… Stanford University's Digital Economy Lab plus ADP payroll data (4.6M workers) show employment for 22-25 year olds in AI-exposed roles down ~13% since ChatGPT, while older workers held flat. Late-July Fortune coverage argues it "is not going away," and a second cut shows Gen Z women losing ground faster than men. Young software developers: nearly 20% annual shrinkage. I'm telling you, employers are gonna be paying through the nose to get these people back and to fix their employer brand when all this pixie dust has settled. Good news for #HRTech, really bad news for the next generation of workers, especially in the middle of a recession.
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Maren Hogan shared thisI sometimes go down a rabbit hole. Today this is my rabbit hole. And like a rabbit hole I even found a new little warren off to the side. See if you can find it in the citations. tl;dr You gotta be super on top of this AEO business lest you sound like a fool while calling yourself an expert.No LLM is thinking "this page sounds warmer, lemme cite it."No LLM is thinking "this page sounds warmer, lemme cite it."
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Maren Hogan shared thisIf you read a follow-up email, decide it "sounds like AI," and throw out the strategy, the research, the diagnosis, and the years of relationship that got me in the room, you didn't evaluate the work. You evaluated the font. I'd rather be honest about my tools and rigorous about my thinking than perform authenticity while quietly doing the same thing I'm being honest about. Judge the thinking. Does the diagnosis hold up? Are the observations right? Is the strategy built for where you are? That's the work. The rest is keyboard. Also included: A Parisian anecdote that only the coolest of cool kids will get ;)
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Maren Hogan liked thisMaren Hogan liked thisI've lost count of how many industry events I've been to over the span of my career. But I'll never forget the very first I attended: ERE's Recruiting Innovation Summit in Mountainview in 2011. Sarah White picked me up from the airport, and we went to In-N-Out Burger. I remember a pitchfest they ran at the conference, when swiping right was the new thing--and social recruiting was all the rage. It was the first time I realized just how dynamic and interesting this industry is, and I credit the event for setting me on the path that's led me here today. Now, after a decade and a half--and several roles spanning research and advisory, talent transformation and leadership, and talent tech strategy--I'm thrilled to be partnering with David Manaster on two fronts for this year's RIS: First, we're hosting an invite-only executive forum for talent leaders. The half-day workshop will explore the obstacles and opportunities we face in building and maintaining meaningful AI momentum. It's based on research we've done here at Kyle & Co and I couldn't be more excited to put it in the hands of ERE's executive audience. Second, I'll be opening this year's conference with my first-ever ERE keynote session, "Motion Isn’t Momentum: Where AI Is Taking Talent Acquisition." We'll draw directly from insights gleaned from our workshop--as well as 5 years worth of research on adoption trends and best practices--to chart a course forward for my favorite corner of HCM. I hope you can make it! The workshop is free for invited participants, and I can offer a discount code to the conference for anyone who wants to join. https://lnkd.in/g7qKibtJ
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Maren Hogan liked this#HRTech starts Tuesday! If you run marketing for an HR tech company, the next two weeks are super important 🛫 5 things to do before you head to Vegas: 1️⃣ Book meetings ahead of time! Email your customers and warm prospects today with one specific reason to stop by. A new feature, a quick demo, a coffee. Booked meetings beat foot traffic every time. 2️⃣ Pick the one sentence you want people to remember. Half the floor will say “AI agent” and “defensible.” Say what your product takes off someone’s plate and what a human still owns. 3️⃣ Give your booth team a simple script. “What are you trying to fix this year?” and “Who else is involved in that decision?” Those two answers tell you who’s worth following up with. 4️⃣ Have a real next step ready. A trial, a pilot, a working session with your team. Something with a date on it, not “we’ll be in touch.” 5️⃣ Write your follow-up emails now. Draft them by conversation type: customer, hot prospect, early-stage, partner. You will not have the energy to write them Thursday night, trust! Reach out if you need any support, ideas, or want to chat through how we've supported clients during, pre-, and post-conference. Enjoy the conference! 🙌Maren Hogan liked thisNext week, HR Tech 2026 opens in Las Vegas. Your agenda matters, but so do the conversations waiting on the show floor. The expo is where you can compare solutions, discover new products, ask smarter questions and connect directly with the teams building what’s next in HR technology. Before you arrive, browse the exhibitor list and plan which solution providers to visit, so you spend less time searching and more time in valuable conversations onsite. Explore the Expo: https://lnkd.in/eCm4ca7e #HRTech #HRTech2026 #HRTechnology #FutureOfWork #HRLeadership #AIinHR
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Maren Hogan reacted on thisMaren Hogan reacted on thisMany congratulations to my ex-colleague and longtime fellow HR blogger Maren Hogan and Chris Long for getting married over this weekend! Wishing you both a great future together!
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Maren Hogan liked thisMaren Hogan liked thisWe're sponsoring and exhibiting at the Minnesota SHRM State Conference, and we'd love to meet you. Stop by booth #6 this weekend to see how Upward365 connects performance management and employee engagement in one platform. You'll see how managers build year-round context for reviews, and how HR gets earlier insight into retention risk. Built for companies with 50 to 2,000 employees, with guided onboarding and a real person on the other end of the phone. Come say hello, grab a live demo, and tell us what's on your HR roadmap. #mnshrm #shrm #performancemanagement #employeeengagement #hrtech
Experience & Education
Publications
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AI and the Future: How Business, Government and HR See It Differently
HRExaminer
See publicationIf you haven’t already heard, AI is the hot topic of the year with recruiters, vendors and talking heads (yours truly) alike. It was even the topic of this year’s SourceCon! Artificial Intelligence has gone from oooh la la, to OMG in a matter of months. In fact, the last time I wrote for HRExaminer, I pulled together some of the latest thinking around AI and tried to clarify some parameters around what the brightest minds were positing around what it was, where it was going and why so many of…
If you haven’t already heard, AI is the hot topic of the year with recruiters, vendors and talking heads (yours truly) alike. It was even the topic of this year’s SourceCon! Artificial Intelligence has gone from oooh la la, to OMG in a matter of months. In fact, the last time I wrote for HRExaminer, I pulled together some of the latest thinking around AI and tried to clarify some parameters around what the brightest minds were positing around what it was, where it was going and why so many of us were getting it wrong.
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My Love Letter to Managers
HRExaminer
See publicationRead any articles about struggling employees, companies or retention and you’ll soon find that whatever the issue is, and I do mean whatever, the answer is to blame the manager.
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Stand Out From Competitors With Benefits Like These
TalentCulture
See publicationRecruitment is a constant battle for HR. It’s a persistently nagging requirement, it never goes away. Just as soon as you think you’ve got enough stellar team members on board, someone else hands in their notice and you’re back to square one.
Locating talent takes a lot of time. It’s expensive, and excruciatingly difficult to get right. And even when you’ve spent time, money and resources finding the perfect fit – how do you get that person to stay? -
When Your Consumer and Employment Brands Don’t Synch
ERE - Electronic Recruiting Exchange
Quoted in this story by Maren Hogan contrasting consumer and employment brands.
Other authorsSee publication
Projects
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Omaha YMCA Websites Relaunch
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www.metroymca.org
Though this project was mostly done by the web development team here at Red Branch Media, I assisted with imagery and creating a new loading GIF for YMCA.Other creatorsSee project
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