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Articles by Gabrielle
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The Female Economy & Casual Gaming
The Female Economy & Casual Gaming
Gaming is underrepresented in the media mix, with time spent far higher than commensurate ad spend.* Why are brands…
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5K followers
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Gabrielle Heyman shared thisI'm proud to share that I've completed the Chief Revenue Officer Program at Wharton Executive Education! 🎓 Endlessly curious, I pursued this program as a sort of mini-MBA, with the goal of broadening my perspective and deepening my capabilities as a business leader. I've always been a firm believer in the value of a liberal arts education. As a Philosophy and Political Science major at Boston University, I developed a foundation in critical thinking, persuasion, and communication—skills that have served me well throughout my career in sales and sales leadership. But as I look toward the next chapter of my career, I wanted to complement that experience with deeper financial, strategic, and operational expertise. Over the past 10 months at Wharton, I've immersed myself in a wide range of disciplines, including financial valuation, growth strategy, customer behavior, scaling businesses, revenue analytics and pricing, strategic innovation, and executive presence. You may have noticed I've been a little quieter on LinkedIn this past year. While we all enjoy sharing insights, professional milestones, and the occasional travel highlight, this chapter of my journey has been less about sharing what I know and more about expanding what I know. I've been focused on becoming a student again—challenging my assumptions, broadening my thinking, and applying those lessons to my day-to-day leadership role. I'm grateful to the The Wharton School faculty and my fellow participants for an incredibly rewarding experience. Thank you for celebrating this milestone with me! #Wharton #ExecutiveEducation #ChiefRevenueOfficer #LifelongLearning
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Gabrielle Heyman reposted thisGabrielle Heyman reposted this📲 Mobile gamers are a more valuable audience than many brands may realize. New research shows strong household purchasing power across grocery, holiday spending, and quick-service restaurants—making mobile gaming worth a closer look for marketers looking to diversify their media mix. Join #IAB and Zynga Ads on Wednesday, October 21st to dig into the data and what it means for your strategy. 🔓 Register now to unlock this opportunity: https://okt.to/UvOhsr
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Gabrielle Heyman shared thisThis week at IAB PlayFronts, we unveiled Zynga Ads+, making it easier for brands and agencies to navigate the expansive mobile gaming ecosystem. Zynga Ads+ brings 100 of the leading casual mobile games into our offering, expanding our combined reach to more than 100 million monthly consumers. With nearly 500,000 games available in the U.S. App Store—but only one in four earning a user rating of 4.5 or higher—finding high-quality gaming environments at scale can be challenging. We call our approach Game Path Optimization: curating high-quality titles that deliver the attention, engagement and brand-safe experiences advertisers have come to expect from Zynga. We��ll be sharing much more at our IAB Brand Academy on October 21. DM me to learn more!
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Gabrielle Heyman shared this🚨 Hot job alert! 🚨 We’re hiring a Manager, Programmatic Sales to join the Zynga Ads team in New York or Chicago! If you know programmatic, love gaming, and want to help brands reach highly engaged audiences in one of the most dynamic spaces in media, we’d love to hear from you. Check out the role below — and please share with someone who’d be a great fit! 👇
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Gabrielle Heyman shared thisSave the Date! I'll be taking the stage along with my Zynga Ads leadership team at the IAB PlayFronts on September 17 at 12:55 PM in NYC. Join our session: Architects of Attention: Scaling Built-for-Platform Creative in Gaming. We will break down the creative and measurement frameworks we use to capture attention in mobile gaming, and share brand-new data on the retail purchasing power of the mobile gaming community, including the consumers driving household purchase decisions. And we’ll be unveiling Zynga Ads+, a first-of-its-kind product that will change how you approach your media mix on high-attention mobile environments. Join me, Marian Thomas (Harutyunyan), Matt Sharpe and Chanel Marks for the session. See you in NYC!
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Gabrielle Heyman shared thisLinkedIn, it’s “Let’s Have Fun Friday” - even if you happen to be reading this on a Monday, Tuesday, Wednesday, Thursday, Saturday or Sunday. 😂 This is what happens when my partner, Glenn Ginsburg, and I happen to be on the same Zoom together… and start side-texting. Thank you, AI. 🤡🧝♀️ #FunFriday #AI
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Gabrielle Heyman shared thisExcited to announce our partnership with PubMatic, another step toward making premium mobile gaming more accessible to advertisers. By combining Zynga's high-quality gaming inventory with PubMatic's buying capabilities, we're making it easier for brands to connect with engaged gaming audiences through premium, transparent supply. It's an exciting milestone as we continue expanding opportunities for advertisers to reach gamers where attention and engagement are highest.
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Gabrielle Heyman shared this🚨 We're Hiring! 🚨 We're looking for a passionate, strategic, and detail-oriented Sales Planner to join our team at Zynga! In this role, you'll partner closely with our Sales and Sales Marketing teams to develop compelling client pitches, build media plans, and translate advertising and technology solutions into impactful proposals. You'll play a key role in driving revenue growth while helping some of the world's biggest brands connect with one of the largest mobile gaming audiences. If you're a creative problem solver with strong attention to detail and an interest in gaming, advertising, and media, we'd love to hear from you. Think you're a fit—or know someone who is? Apply at the link below! 👇 https://lnkd.in/d6afC6Sz
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Gabrielle Heyman shared thisFootball fever is taking over, and at Zynga we're excited to celebrate our partnership with Hyundai Motor Company in Top Eleven, our hit football management game. As fans increasingly engage with the sports they love across both physical and digital experiences, gaming creates powerful opportunities for brands to connect with highly engaged communities in authentic ways. The Hyundai NEXT Cup Tour brought Hyundai's football heritage into Top Eleven through an immersive in-game experience that connected with players around the world. It's a great example of how brands can move beyond traditional sponsorships and become part of the fan experience itself. ⚽Gabrielle Heyman shared thisHyundai Motor Company has spent more than two decades building one of the deepest football sponsorship portfolios in the auto industry, including World Cup partnerships, club deals, on-the-ground activations, and brand ambassadors. This month, that portfolio gained a new venue. Top Eleven, the football management game from Nordeus (a Zynga studio), is hosting the Hyundai NEXT Cup Tour, a global in-game event that pulls Top Eleven managers across ten countries with a different Hyundai vehicle anchoring each stop. https://lnkd.in/erC9iW-7How Hyundai Drove Its Football Passion Into a Mobile Game | Zynga AdsHow Hyundai Drove Its Football Passion Into a Mobile Game | Zynga Ads
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Gabrielle Heyman liked thisDave, you’re the “other Madden” but a damn fine okay-caller , too.Gabrielle Heyman liked thisBing Gordon and Chloe Gordon have nailed the essence of gamification as a powerful psychological motivator in their new book, #EveryoneWins. Fittingly, conversations that I have with Bing, a Playcast Board Member, are always grounded in the principles discussed in the book and often focus on achieving that “Wow Moment.” A co-founder and Chief Creative Officer of Electronic Arts (EA) , Bing took his learnings there and has applied them many of today’s tech leaders including Amazon, Duolingo, Zynga and more as partner with Kleiner Perkins. This book is awesome for all of us in the game business, but extends well beyond that vertical to any business today. Enjoy it! Link in comments.
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Gabrielle Heyman reacted on thisGabrielle Heyman reacted on thisThank you for all the birthday wishes. It makes me feel younger.
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Gabrielle Heyman reacted on thisGabrielle Heyman reacted on thisBook Launch Fun - Three Epic Events, Hitting the Semi-Finals in the BookLife Prize, and Getting Introduced by Louise Penny the World's Largest Mystery and Thriller Conference, Bouchercon. Huge thanks to Everyone. I so appreciate the encouragement and all the good words about my thriller, THE LOCKUP PERIOD. #amwriting #crimefiction, #thrillerbooks #startups
Experience & Education
Licenses & Certifications
Volunteer Experience
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AI Working Group: Content Monetization Protocols (CoMP) for the IAB Tech Lab
IAB
- Present 1 year 3 months
Content Monetization Protocols (CoMP) for AI Working Group for the IAB Tech Lab
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Guest Lecturer
New York University
- 1 month
Education
Guest Lecturer in Media Studies. Mentorship of students continuing.
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Co-Chair, Mobile Committee
IAB
- 1 year 11 months
As Mobile Co-Chair I work to foster adoption of mobile for advertisers. The committee works to eliminate roadblocks and facilitate understanding of things like attribution, measurement, ad experience and mobile identity.
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Co-Chair, Gaming Committee
IAB
- 4 years 1 month
Science and Technology
As Co-Chair of the IAB Games Committee, I am committed to advancing games as one of the most valuable verticals for advertisers in digital. Our 2018 mission to educate and grow the industry through initiatives like "How to get In The Game" will advance the interests of Advertisers, Publishers and Platforms alike.
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Mobile Breakfast Committee
ThinkLA
- 1 month
Science and Technology
On the committee programming the annual Mobile Breakfast - attended by 700 members of the Los Angeles Advertising community.
Honors & Awards
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The New Era of Leadership Award
Chief
The Marketer Connecting With Millennial and Gen X Women Gamers
Even as gaming has exploded in popularity, advertisers still think of their target audience as teenage boys sitting in basements. Gabrielle Heyman is determined to correct that outdated perception. She’s the Vice President of Global Brand Sales & Partnerships at Zynga, a global mobile game developer that’s racked up more than 10 billion downloads with popular games like Words With Friends and Farmville. Zynga’s audience is…The Marketer Connecting With Millennial and Gen X Women Gamers
Even as gaming has exploded in popularity, advertisers still think of their target audience as teenage boys sitting in basements. Gabrielle Heyman is determined to correct that outdated perception. She’s the Vice President of Global Brand Sales & Partnerships at Zynga, a global mobile game developer that’s racked up more than 10 billion downloads with popular games like Words With Friends and Farmville. Zynga’s audience is predominantly millennial and Gen X women, a demographic that is too often ignored by marketers. In her role, Heyman led major ad innovations in 2024, which helped advertisers reach these oft-overlooked gamers, including rewarded video ads that were watched by 92% of players. In recognition of her contributions to the digital advertising industry, Heyman snagged a IAB Service of Excellence Award in 2025. And she continues to champion the advancement of women in gaming and tech — especially by hiring smart, 50+ women to be part of her team. -
IAB 2025 Service of Excellence Award
IAB
Outstanding Contributor to Experience Center
Languages
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French
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Organizations
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PTTOW!
Member
- Present
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