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- Lead the selling activities to Mid-Market Companies, independent advertising agencies…
Articles by Brian
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Seeking Star Senior Sales Executive
Seeking Star Senior Sales Executive
SAY MEDIA Sales Executive Job Description, February 2016 About SAY MEDIA: Say Media was formed in 2010 when VideoEgg…
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Vote for Esquire, Car&Driver, Road&Track, Popular Mechanics!
Vote for Esquire, Car&Driver, Road&Track, Popular Mechanics!
Please vote for these Hearst Men's Group brands in multiple categories! If you want a copy as a thanks, just let me…
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Brian McFarland shared thisGreat news here for transparency in how to identify and serve the right prospects on the right platforms. Epsilon takes care of your outcome based investments so let's connect and start working for you.Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchangerApple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger
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Brian McFarland shared thisOne fantastic day set for tomorrow, Thursday. Looking forward to meeting you there Epsilon
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Brian McFarland shared thisTuesday evening greetings and for all those attending DMWF tomorrow and Thursday, looking forward to learning and seeing you there. Epsilon https://lnkd.in/gjsahnwY
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Brian McFarland shared thisSeptember greetings LI Friends. Would welcome meeting up with you next Wednesday at the Digital Marketing World Forum where we can discuss how Epsilon, we can work hard with your investments to grow your business. DM me to set up time at the event! https://lnkd.in/gjsahnwY
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Brian McFarland shared thisHello LI Friends. Simple share of 'what's old is what's new' from the archives 13 years ago regarding how one negotiates the art of navigating the Client/Agency dynamic while keeping all partners engaged.
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Brian McFarland reposted thisHere it is almost late August and you are running Political/NFP campaigns at a rapid pace now through November. Audiences don't vote or act. People do. Simply put, that is what we do at Epsilon, reach real, verified people across CTV, video and display, built for the Sept to Nov crunch when reach and frequency are what win. Last year's award for CTV Advertising has progressed for you since then. We will ensure your campaigns Deliver in Full. Here to support you! Brian McFarland, Epsilon 646 530 0944 | brian.mcfarland@epsilon.comEpsilon Named a Leader in 2025 IDC MarketScape for CTV Advertising PlatformsEpsilon Named a Leader in 2025 IDC MarketScape for CTV Advertising Platforms
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Brian McFarland shared thisHere it is almost late August and you are running Political/NFP campaigns at a rapid pace now through November. Audiences don't vote or act. People do. Simply put, that is what we do at Epsilon, reach real, verified people across CTV, video and display, built for the Sept to Nov crunch when reach and frequency are what win. Last year's award for CTV Advertising has progressed for you since then. We will ensure your campaigns Deliver in Full. Here to support you! Brian McFarland, Epsilon 646 530 0944 | brian.mcfarland@epsilon.comEpsilon Named a Leader in 2025 IDC MarketScape for CTV Advertising PlatformsEpsilon Named a Leader in 2025 IDC MarketScape for CTV Advertising Platforms
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Brian McFarland shared thisWhat's old is what's new...always a delicate dance when being respectful and consultative with Client/Agency dynamics! Owning the Goal
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Brian McFarland shared thisSo very proud of Dylan McFarland and all her accomplishments so early in her career...Brian McFarland shared thisThis summer, I had the incredible opportunity to join Major Food Group as a Creative Development Intern in the Restaurant Development Department. Over the past 10 weeks, I’ve had the chance to learn so much about the restaurant and hospitality industry, from seeing the development process behind the scenes to gaining a better understanding of everything that goes into bringing a restaurant from an idea to reality. More than anything, I’m grateful for the people who made this experience so meaningful. Thank you to the entire Restaurant Development team for welcoming me, Morgen Montgomery, Alessandra Pilkington, Cody Collins, and Amber Meyerson for your guidance, support, and for making this summer such a memorable one. I’m especially grateful for the time you took to answer my questions, share your experiences, and make me feel like a true part of the team. I feel incredibly lucky to have worked alongside such talented and passionate people. A special thank you to everyone who took the time to share their knowledge and mentorship with me throughout the summer. I’ve learned more than I could have imagined, and I’ll carry these lessons with me long after this internship. It’s hard to believe how quickly these 10 weeks went, but I’m leaving with so many great memories, new friendships, and a much deeper appreciation for the work that goes into creating exceptional restaurants and experiences. An extra thank you to Kaitlyn Medhanie for the incredible events and organization that went into this program. Thank you, Major Food Group, for an unforgettable summer!
Brian McFarland commented on a post
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Glad it all worked out so well Josh Kaufman!
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Congrats Andrew Katz, always beyond impressed by your magic touch everywhere you go! I'm enjoying your new product line already! yours in health!
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Brian McFarland liked thisIt's a new era for sports broadcasting! The power of community, creator voices, and fan engagement is changing how we experience live sports. 👇 👇 👇Brian McFarland liked thisThe future of sports broadcasting isn't one voice speaking to millions. It's millions of fans choosing whose voices they want to hear. The headlines around Troy Aikman's contract raise a much bigger question about the future of live sports broadcasting. But take a look at the video below - It's the same Division I college football game, experienced through different Creator Sports Network creators. Each brings their own personality, commentary and community to the live broadcast, giving fans entirely different ways to experience the same game. This is what we're building at CSN: a new model for live sports distribution that brings games directly into the communities where fans already spend their time. For decades, the model has been built around a single experience. One game. One broadcast. One set of announcers speaking to millions of fans. But that's not how audiences are organized anymore....Fans are spread across countless communities. They follow different creators, personalities and interests. They show up for different reasons, and they don't necessarily want to experience a game the same way. Some want expert analysis. Some want humor and entertainment. Others want to interact with their favorite creator or simply be part of a community watching something together. So why are we still building live sports around the assumption that everyone wants to hear the same two people call the game? This isn't about whether Troy Aikman, or any great announcer, is worth $20 million or $30 million a year. It's about questioning whether a single broadcast experience should remain the default for an increasingly fragmented audience. The next generation of sports broadcasting won't be defined by one personality trying to appeal to everyone. It will be defined by giving different communities the ability to experience the same live event through the voices they already follow and trust. Traditional broadcasts will continue to matter. But they no longer need to be the only way fans experience a game. The game brings people together and the communities determine how they experience it.... and that's where the future of sports broadcasting is heading.
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Brian McFarland liked thisBrian McFarland liked thisI'll be heading to Atlanta next week representing Experian at the Brand Innovators Marketing Summit hosted by IHG Hotels & Resorts. Send me a message if you also plan on being there, and let's learn something new together.
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Brian McFarland liked thisBrian McFarland liked thisWhat your customer needs from you on day one can be very different from what they need after five years of working together. Early on, theyre looking for reassurance that they made the right decision. Then they need help onboarding, adopting your solution, improving results, and identifying new opportunities to grow. Over time, the relationship can evolve into something much bigger. Thats why I developed the Customer for Life Framework, outlining 8 stages of the post-sale customer journey and how to create value at each one. I break them down in the carousel below. These principles are also part of my upcoming book, Top Sales Producer: Building Customers for Life. I've also created a free Customer for Life Toolkit with 9 practical resources to help you put them into action. Download the free Toolkit: https://lnkd.in/e_Hs4-Km Join the book waitlist: https://lnkd.in/enhtsgbz
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Brian McFarland liked thisBrian McFarland liked thisPublicis promised LiveRamp would stay neutral. On October 19, the FTC voted 2-0 to accept a proposed order that would make that promise enforceable. The deal hasn't closed and the order isn't final. The order answers one question well: will LiveRamp's current products stay neutral? For five years, Publicis would owe customers “non-discriminatory access and support on fair and reasonable terms”. It would keep a firewall around their data. It couldn't use that data to train its own products without express authorization. That is a real protection. It leaves a second question open: what happens to the next product? A remedy like this fixes the terms of today's product line. Value in ad tech moves into whatever ships next. Your exposure sits in the gap between the two. Scope: The access rules cover standalone products. Publicis can build integrated products and choose who gets them. Features you rely on today can move into one. Geography: The addendum only covers LiveRamp services provided in the U.S. Consent: The ban on tying access to authorization also covers standalone products. A new integrated product can ask for authorization up front. Publicis lists training AI models on co-created data among the deal's benefits. Expect the request. Verification: Publicis hires the auditor. The first audit comes six months after closing. You can request the audit report. Your own audit right covers data protection, privacy and security, at your expense. Price and tenure: Pricing must be fair and reasonable at each renewal. There is no freeze. Protection runs five years and only while you remain a customer. On exit, your data is destroyed, not returned. Demand: The order governs access. It can't make rivals trust the platform. WPP is winding down its agencies' use of LiveRamp, and Omnicom moved up its exit. Protected access loses value if buyers leave. The point reaches past LiveRamp. Neutral by order and neutral by structure are different things. The FTC’s job is to keep the market competitive for a set period. After that, what decides neutrality is who owns the infrastructure and what that owner sells. Four questions for this quarter: 1. Which features you rely on are standalone, and how does your contract define that? 2. What do your LiveRamp terms let LiveRamp do with your data to develop new products? 3. Where does your renewal fall against closing and the five-year term? 4. Who on your team can authorize data use, and is anyone tracking it? The comment period is open for 30 days. If you run identity, data or monetization for a publisher, platform or agency, the FTC is asking for your view. I'd send one. The order, the customer addendum and the press release are linked in the comments. Disclosure: I build signal infrastructure, so weigh my view accordingly.
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Brian McFarland liked thisBrian McFarland liked thisThousands of NetSuite users are at SuiteWorld in Las Vegas this week. Good place to talk about odds. 🎲 AI agents are starting to buy things. Google’s Universal Commerce Protocol and OpenAI's / Stripe’s Agentic Commerce Protocol both define a checkout where the merchant returns a full total, tax included, before anyone commits. The protocols carry the tax number. They don’t calculate it. That’s still someone else's job. So: who calculates tax when there’s no transaction yet? In most ERP setups, tax is something that happens to a transaction. In SuiteTax, it’s calculated when someone previews or saves the order. That’s a good design for a person, a form, and a Save button. An agent doesn’t use the form. An agent 🤖 needs tax 💲 : → before the order exists → for every line, on every change → fast → matching what posts to the ledger Can you get that out of NetSuite? With effort. Oracle’s own guidance is a custom script that builds a sales order in memory, asks it for the tax, and throws it away. On every cart update. For every agent session. It’s counting cards by hand. It works until the table gets busy. The bigger risk isn’t speed. It’s getting two answers. When the workaround is too heavy, teams calculate the checkout quote somewhere else, and the ERP calculates it again when the order posts. If those disagree, the customer approved one total and your ledger recorded another. In this casino, the house doesn’t win. The auditor does. B2B raises the stakes. If exemption status only lives in the ERP’s transaction flow, the agent quotes the sale as taxable, the invoice posts it as exempt, and someone reconciles the difference by hand. The fix isn’t ripping out the ERP. It’s treating tax determination as a service every system calls the same way: the agent before the order exists, the ERP when it posts, and the auditor two years later asking why. The ERP records the result. It shouldn’t be the only place that can produce it. Remember “someone else’s job”? That’s the job we built Orchestrate.tax for. The agent, the ERP, and the auditor all get the same answers from the same source. It plugs into the stack you already run. No rip and replace. One more Vegas note. What happens in Vegas stays in Vegas 🤫 . What happens when you enable SuiteTax stays in NetSuite 🔓 : it’s a one-way, account-wide switch. Before placing bets like that, ask: → Can we get a binding quote without creating a transaction? → What does it cost to quote every cart update? → If checkout and the ERP calculate separately, how do we catch disagreements? → Does exemption status reach the quote, or only the invoice? → Who decides which engine answers: us, or the platform? Your tax stack was built for a buyer who clicks Save. That buyer is changing. At SuiteWorld and thinking about this? Our DMs are open. #SuiteWorld #SalesTax #AgenticCommerce #NetSuite #OrchestrateTax
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Brian McFarland liked thisBrian McFarland liked thisProud of what we brought to life Friday night with Creator Sports Network and our client, Navy Federal Credit Union! We livestreamed the Air Force vs. Wyoming game with 17 creators, bringing NFCU’s military adjacent mission to life through authentic storytelling and community. From creators sharing their personal experiences to exclusive content from inside an Air Force cockpit and a tour of an aviation museum, we created an experience that went beyond the game. A great reminder of what happens when creator storytelling, sports, and a meaningful brand mission come together. https://lnkd.in/e8bzAGd3
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Brian McFarland liked thisBrian McFarland liked thisThank you to all of our Masters of Marketing partners and sponsors for making this year’s Masters of Marketing conference a great success! Association of National Advertisers GLOBAL CMO GROWTH COUNCIL
Experience & Education
Licenses & Certifications
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Salesforce Opportunity Path
Ogury
IssuedCredential ID 788694330 -
Programmatic Academy
Ogury
IssuedCredential ID 426225840 -
Sustainable Future Program Graduate
Ogury
IssuedCredential ID 284467532
Volunteer Experience
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Special Event Specialist
HYPOTHEkids
- Present 3 years 9 months
Education
Assisting the Executive Director, I support and consult on live event planning and attend said events.
Also assist as a Sales Advisor to the Executive Director in terms of Revenue Generation and Grant Securement. -
Onsite Support
Upper West Side Conservancy
- Present 2 years 9 months
Environment
Spent time in the NYC Parks department assisting with clean ups and maintenance for safe and healthy public areas.
Publications
Languages
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English
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3 people have recommended Brian
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