Albert Briggs

Nielsen and Roku's deeper data marriage fixes CTV's biggest challenge: proving who saw your ad, and what they did next. CTV’s biggest problem was never reach.....it was trust. Advertisers didn’t doubt the screens....they doubted the outcomes. Did anyone actually watch? Was it incremental? Did it move a real business metric? What this partnership signals is a shift: From estimated exposure to observed behavior. From fragmented reporting to a clearer line between audience → ad → outcome. Three things this unlocks: • Better audience definition CTV buyers can move beyond proxies and model real households, not assumptions. • Stronger outcome measurement Attribution starts to look less like guesswork and more like evidence. • CTV becoming a performance channel Not just “premium video,��� but something CFOs can actually defend. CTV isn’t fighting for brand budgets anymore. It’s fighting for performance credibility. And partnerships like this are how it wins. The winners won't be the ones with the most data points, but the ones who can best connect their ad spend to real business growth. Stop measuring noise. Start measuring what moves the needle. #CTV #Measurment #Adtech Victoria McNally | AdExchanger Sarah (Warner) Harms | Roku Ameneh Atai | Nielsen

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When viewers hit pause, the opportunity doesn't stop. Really cool to see Simpli.fi recognized as a leading DSP partner in Nexxen's latest announcement around pause ads. This format is growing fast — worth a read. #CTV #ProgrammaticAdvertising #AdTech

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RMN Update - RedVest Media announced a few new features that made me sit up and pay attention - Audiences - they're offering contextually based audience splits that can not only pull out Pros from DIY'ers but they are now enabling Brands to target those who are Maintaining/Restoring homes as well - SMART! This is a different track of DIY'ers that have a built in need that Brands would have no line of sight to otherwise. Partnerships - they also announced a Doordash partnership which might sound odd on it's surface, one RMN partnering with another and all. But the logic is sound given the fact that '91% of Doordash shoppers of Ace Hardware products never set foot inside the stores.' (source Modern Retail) This automatically creates better connections to consumers and pull through than ever before. Weather - albeit something that is available on other media partners in the programmatic space, this helps give brands even more control at the point of bidding which helps drive more event based activations. Bottom Line - RedVest Media is raising the bar for features and integrations in ways that other competitors aren't yet exploring. My advice to Brands would be to test their way into these capabilities and find options to increase the effectiveness of their RMN investments. To the other RMNs reacting to this news... I would take notice... Remembering the whole point of Retail Media isn't just to create data monopolies where Brands have to pay high margins just to gain access to information. The goal for all of us is to grow our connections with consumers, that will then grow affinities for both parties which will translate to Lifetime Value & Sales... Shareholders will always reward those goals and I'm sure Ace will be seeing some of those rewards in the coming quarters. #RMN #RetailMedia #DataMonetization #CommerceIntegrations https://lnkd.in/gughD3Xz

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When you run media for a multi‑location brand, “just scale it” is never that simple. How you talk to someone in rural Texas isn’t how you talk to someone in San Francisco. Even within one demographic, the language, imagery, and offers often need to shift based on multiple factors. That’s where I’m most excited about AI over the next few years. A few examples of what I expect to be normal, not novel: ☑️ Generating image and copy variants tailored to specific locations. ☑️ Adjusting tone and language by region - without a human rewriting every line. ☑️ Managing that complexity at scale instead of one manual change at a time. We’re already seeing AI help with this inside the tools and platforms we use every day. And we know there are going to be new agentic AI solutions coming that let us plug in and do more than is realistic by hand. When we’re talking internally about using AI in smart ways for clients, we’re asking questions like, “Where could AI help us respect local nuance and scale faster?” And to counter that, “What guardrails do we need so we don’t lose the plot?” Both parts matter. How can we use AI to do more AND how can we use it to do better. What have you started handing off successfully to AI – creative, audience research, media planning, reporting, or something else?

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This is a big moment for Index Exchange, Index Cloud, and what’s possible for buyers in programmatic. PMG is now activating Alli Buyer Cloud directly within Index Cloud through Bedrock Platform's containerized DSP, enabling real-time, agentic optimization of premium TV supply. By operating at the supply edge, PMG can apply its own buying intelligence at exchange scale, with fewer intermediary steps and greater transparency into how decisions are made. That’s a meaningful shift in how buyers can operate across the open internet. Check out the press release for more on the announcement: https://bit.ly/3TnW151 #IndexCloud #AgenticAI #ProgrammaticAdvertising #StreamingTV

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People watch video as just that: video. 📺 Not linear. Not CTV. Not digital. Just video. Advertising needs to STOP 🛑 talking gaps between linear & streaming or walled gardens & open internet or brand & performance and START 🟢 talking about the gap between what dashboards 'say' is working & what consumers 'feel' is working. Unified technology like Cadent Platform (https://lnkd.in/ecDurVfB) and unified solutions like Cadent's Total Video (linear + CTV + YouTube) address the industry fragmentation and consumer frustration. [Tip: "unified" is very different vs "integrated" and "connected"]. Read more in AdExchanger. https://lnkd.in/eevUcqUf

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