Articles by Celine
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AI Moderation Tools in UXR: Best Case, Worst Case, and What Nobody's Saying
AI Moderation Tools in UXR: Best Case, Worst Case, and What Nobody's Saying
AI moderation tools are having a moment. Vendors are promising faster insights, broader scale, and, not so subtly…
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Celine Pering shared thisAI moderation tools are increasingly being sold directly to stakeholders — bypassing research teams entirely. The outputs sound polished and authoritative, but they risk generating misleading, expensive noise. I've spent significant time benchmarking these tools across vendors. Here's what actually determines whether they work — and where they quietly fail.AI Moderation Tools in UXR: Best Case, Worst Case, and What Nobody's SayingAI Moderation Tools in UXR: Best Case, Worst Case, and What Nobody's Saying
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Celine Pering shared thisOne insight from GDC this week that stuck with me: the “9-Minute Rule.” If a game doesn’t hook Gen Z players within the first 9 minutes, Day-1 retention drops significantly. This came from a talk by Sharon Tal Yguado, CEO of Astrid Entertainment, about why Hollywood and games are losing Gen Z and how to win them back. Two takeaways that stood out: 1. The 9-Minute Rule Gen Z’s multi-screen behavior is fundamentally changing how engagement works. If a game doesn’t hook players within the first 9 minutes, retention drops sharply. This kind of metric is interesting beyond gaming. In consumer apps we often focus on onboarding flows or first-time user experience, but not necessarily on time-to-engagement thresholds. First impressions matter, and the first few minutes may be more critical than we think. 2. A new term: “friendslop” A positive twist on the negative phrase “AI slop.” It refers to peer-to-peer sharing of playful, expressive content between friends. Gen Z is looking for agency, expressiveness, affordability, and fun. Making it easy to create and share content that generates cultural moments and social loops is key. It’s a good reminder that some of the most powerful product loops are social, not algorithmic. Great week at GDC 2026 in San Francisco. Looking forward to next year. #GDC #GenZ #productstrategy
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Celine Pering shared thisThe role of the insights function is changing quickly in the age of AI. Thank you to Katie Peters and Kate Scott from STRAT7 Incite for hosting such a thoughtful roundtable in San Francisco. Great to join Rob Leonhardt, Lizzy Munro and others in the field for the discussion. One theme that stood out: across organizations, research and insights teams are wrestling with many of the same questions right now. How do we operate more strategically in high-velocity environments where leadership, product, design, and data teams are evolving just as quickly as the tools we use? And as AI accelerates the production of information, how do we redefine what insight quality, rigor, and influence actually mean? There isn’t a clear playbook yet, but conversations like this are an important step toward shaping what the next version of our field might look like. Great to connect in person and exchange perspectives. #uxresearch #insights #AI
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Celine Pering shared thisHad an amazing time at #GDC2025 last week. It was just the intellectual reset I needed in between jobs (exciting announcement coming soon!). It was great to reconnect with GDC veteran #JonathanOgilvy and to spend time with #MikeRodriguez and #AnamaryLeal. The sessions offered so many fascinating insights that go beyond game development, touching on the fundamentals of great user experiences that apply to consumer product development: underlying motivation, player interaction, emotional arc, incentives, and more. It was energizing to see my own work through such a creative and unexpected lens. Already looking forward to next year. #UXResearch #GameDesign #UserExperience #DesignThinking #CreativeInspiration #GDC2025
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Celine Pering shared thisLast week’s #GDC2024 was an unforgettable deep dive into the world of game design. A special thank you to GDC veteran Jonathan Ogilvy for his invaluable guidance on navigating this premier game industry event as a first-timer. The Game Design Workshop, led by industry veterans Marc LeBlanc, Andy Ashcraft, Stone Librande, and Eleanor Todd, was definitely the standout experience. Their facilitation inspired some exciting game concepts that I can't wait to explore further. Feeling invigorated and ready for what's next! #gdc24 #gdc #gamedevelopment #innovation
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Celine Pering shared this🎉 Celebrating 5 Years at Amazon! 🎉 As I mark my 5th anniversary with Amazon, I'm thrilled to share that I've graduated to an orange badge! This journey has included some of the most interesting research projects of my career. Along the way, I’ve had the privilege of collaborating with incredibly talented colleagues. I'm grateful for the opportunities, the challenges, and the growth that these five years have brought. Looking forward to many more years of learning and growth! #WorkAnniversary #Amaversary
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Celine Pering shared thisThank you to our core Alexa Social team for an amazing concept jam series: Mike Suraci, Matthew Giuliari, Rob Haitani, Anna Demyanik, and Sheida Koufigar. In these uncertain times, celebrating successful moments is so important! This collaborative, high-performing team has been a wonderful experience, especially after being remote for so long during the pandemic. The Futures Team did a great job facilitating and employing their methodology within a large corporate context. Thank you Wendy Paskoff, John Kelty, Jonathan Jolivette, and Anh Ly. Any of my Amazonian frog colleagues would be impressed that we brought this level of process to innovation around a research topic and produced thoughtful concepts. And yes, that is snow in front of the Spheres! ❄ #research #design #innovation #alexa #thankyou #amazon #frog
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Celine Pering shared thisIt was great speaking at Amazon’s Conversation Design Summit yesterday in Seattle about how we are advancing our practice knowledge in our approach to designing multimodal product experiences. It was fun reconnecting with friends and talking about research and design! Posting a few pictures. Thanks for organizing the event Robbie Pickard, Rodger Benson, inspirational ideas Lisa Falkson, Rob Haitani, Adam Elman, Chris Seifert, David Orr, and design collaboration Sheida Koufigar! #VoiceFirst #conversationdesign #VUI #voiceUX #cxd #uxresearch #uxstrategy
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Celine Pering liked thisCeline Pering liked thisI was on the Rachel Maddow show last night! My local Indivisible group held an event in Colma, CA (where they protest weekly, in front of the Te$la dealership) as part of a national day of protest against the regime's detention camps. This is a screengrab from the video (I'll link to the video in the comments) which pulled in social media content as part of Maddow's effort to highlight the widespread protests that aren't appearing on local news. I'm holding up the No Secret Police sign and my partner is waving.
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Celine Pering liked thisCeline Pering liked thisEntrepreneurship & building is never a solo sport & this was further reinforced after a very fruitful mentorship session with Marianne Berkovich. She’s not in the same space as Apricell Biotechnology Inc. but here’s the thing… she distilled some of the best parts of our discussion & helped me refine our narrative & pitch. Her perspectives unlocked a bunch of things which we had hidden in technical speak. Thank you Marianne! Week 2 continues to wow me as we head into survival training part of this program. Thank you Draper University & Aaliyah Barker for making this mentorship available to our cohort. #entrepreneurship #innovation
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Celine Pering liked thisCeline Pering liked thisSuch a fun day at Beyond Boundaries Global Conference in Barcelona! #BBB26 #ConversationDesign #ConversationalAI #CxD #AgenticAI #Barcelona #CDI
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Celine Pering liked thisCeline Pering liked this"We are no longer the gatekeepers of research." 🚪 If there is one thing I took away from #Sprig's AI In Research Panel yesterday, it’s that stakeholders can now query raw research data as well as insights, and move fast without us. And honestly? That might be exactly what our industry needs. It was so wonderful to reconnect with the panelists—Sharoda Paul, Ph.D. and Saeideh Bakhshi —who are not only brilliant minds in this space but also dear friends 💛 Thank you also to Alex Leavitt, PhD and Abbas Jaffer for bringing your diverse perspectives to the panel and Sarah Sled for moderating 👏 Hearing from the panel highlighted two massive shifts our field needs to embrace: 🛠️ Shift 1: Stop gatekeeping, start shaping. Since we don't hold the keys to research reports and insights anymore, we need to show up differently. Build self-serve tools (like NotebookLM) for your team, but more importantly, be the person who shapes which questions get asked. Guide stakeholders on what they should be curious about. Frame the problem space before a project even kicks off, and insert yourself into those early planning rooms before you're officially invited. That's where our strategic value lives now. ⏳ Shift 2: Use AI to buy back time for rigor. AI speeds up the analysis layer. Instead of doing less research faster, we can now reinvest that time into the deeper, richer qualitative methods we used to skip because they were too time-consuming (e.g. longer IDIs, in-person research). Less time crunching data means more real conversations and deeper empathy with our users. Thanks, #Sprig, for hosting such a thought-provoking conversation! 🙌 It was lovely reconnecting with old friends and making new connections -- Naomi Grewal, Ph.D. Sunny G. Fellow researchers: What's one deep-dive research method you'd spend more time on if AI handled all your baseline analysis? 👇
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Celine Pering liked thisCeline Pering liked thisToday is National Administrative Professionals Day, and I'm sending a shoutout to Carla Person. She knows everything: the best conference rooms, her boss's computer password, everything. Carla never takes notes during meetings. Carrying a notebook makes you the designated notetaker in every meeting. Forget that crap. Carla keeps everything in her head, with a little help from her mobile phone and the secret app she developed with her work spouse. Spoiler alert: Carla is the main character in my new novel. I wrote the book around her because I think admins have the toughest job in the building. They're also the only people in the building who REALLY know what's going on. Curious to see how Carla deals with chauvinism, backstabbers, and a boss who loves to talk about "low hanging fruit?" Link in comments. #AdminProfessionalsDay #ExecutiveAssistants #AdminLife #DebutNovel #Satire
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Celine Pering liked thisCeline Pering liked this𝗪𝗵𝘆 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝘄𝗼𝗺𝗲𝗻 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗯𝗼𝗹𝗱 𝗹𝗲𝗮𝗽𝘀 𝗶𝗻 𝗺𝗶𝗱𝗹𝗶𝗳𝗲, 𝘁𝗿𝗮𝗱𝗶𝗻𝗴 𝗹𝗶𝘃𝗲𝘀 𝘁𝗵𝗮𝘁 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗳𝗶𝘁 𝗳𝗼𝗿 𝗼𝗻𝗲𝘀 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹 𝗺𝗼𝗿𝗲 𝗮𝗹𝗶𝘃𝗲 𝗮𝗻𝗱 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰, 𝘄𝗵𝗶𝗹𝗲 𝗼𝘁𝗵𝗲𝗿𝘀 𝘀𝘁𝗮𝘆 𝘀𝘁𝘂𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗿𝗼𝗼𝗺? The Midlife Audacity Project, conducted in collaboration with Catherine Howard Lovazzano, is exploring this question. Our goal is to turn insights from real women's stories into evidence-based tools to help women make their own bold leaps. I'll be sharing excerpts from those stories here. 🚴♀️ You might think that leaving a high-impact, well-paid job at Google to ride a bicycle around the world requires a healthy dose of bravery. To some extent, Alana Conner would disagree. "𝘐 𝘵𝘩𝘪𝘯𝘬 𝘱𝘦𝘰𝘱𝘭𝘦 𝘰𝘷𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦 𝘩𝘰𝘸 𝘣𝘳𝘢𝘷𝘦 𝘐 𝘢𝘮. 𝘐𝘵'𝘴 𝘮𝘰𝘳𝘦 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨, 𝘱𝘳𝘦𝘱𝘢𝘳𝘢𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘧𝘢𝘪𝘵𝘩 𝘵𝘩𝘢𝘯 𝘣𝘳𝘢𝘷𝘦𝘳𝘺." What made her leap possible wasn't fearlessness. It was confidence in her project management skills. Knowing what it would take. Knowing what she was capable of. Building toward it methodically over years. The seed was planted at age 20, on top of the Acropolis, where she stumbled across an exhibit about the absence of female heroes in classical mythology. It sparked an idea. "𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘢 𝘧𝘦𝘮𝘢𝘭𝘦 𝘩𝘦𝘳𝘰." It took decades, but the seed that was planted that day bloomed in 2024. Over 14 months and 18,000 miles, Alana proved her hypothesis: that a woman with a plan, a dream, and faith in her own competence can do just about anything. In doing so, she set the Guinness World Record as the oldest woman to bicycle the planet. Alana's advice to women living a life that no longer fits? "...𝘣𝘳𝘢𝘷𝘦𝘳𝘺 𝘪𝘴 𝘩𝘢𝘷𝘪𝘯𝘨 𝘧𝘢𝘪𝘵𝘩 𝘪𝘯 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶'𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘧𝘪𝘨𝘶𝘳𝘦 𝘪𝘵 𝘰𝘶𝘵 — 𝘥𝘦𝘴𝘱𝘪𝘵𝘦 𝘭𝘪𝘷𝘪𝘯𝘨 𝘪𝘯 𝘢 𝘸𝘰𝘳𝘭𝘥 𝘵𝘩𝘢𝘵 𝘵𝘦𝘭𝘭𝘴 𝘺𝘰𝘶 𝘺𝘰𝘶 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺 𝘤𝘢𝘯'𝘵. 𝘞𝘰𝘮𝘦𝘯 𝘴𝘩𝘰𝘶𝘭𝘥 𝘨𝘦𝘵 𝘵𝘰 𝘦𝘯𝘫𝘰𝘺 𝘵𝘩𝘦 𝘱𝘭𝘢𝘯𝘦𝘵, 𝘵𝘩𝘦𝘪𝘳 𝘣𝘰𝘥𝘪𝘦𝘴, 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘤𝘰𝘮𝘱𝘦𝘵𝘦𝘯𝘤𝘦...𝘴𝘵𝘰𝘱 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘵𝘰 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘱𝘦𝘳𝘮𝘪𝘴𝘴𝘪𝘰𝘯 — 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘯𝘰𝘵 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰." Alana is writing a book about her journey, and piloting her talk, Ride Like a Woman: The Rules I Broke to Bike Around the World. I can't wait for the rest of the world to hear her story! She has such powerful messages for women with big dreams. You'll find a few more gems in the video. Know a woman in midlife who's made a bold leap and wants to share her story? Tag her below or send her my way. 🇮🇹 What would it take for you to feel ready? That's exactly what we'll work on in Rome this November, using the Designing Your Life framework. Join the waiting list here→ https://lnkd.in/eKdaAN4S
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Celine Pering reacted on thisCeline Pering reacted on thisWhy do companies continue to develop #digitalhealth products that patients don’t actually use? With billions being invested into new digital health solutions and AI speeding up the development process in many cases, what controls might help ensure these products are made intentionally and with patient outcomes top of mind? Next week, Emily F Peters will be joining Marianne Berkovich—a qualitative user experience researcher who has more than a decade of experience working with companies like Teladoc, Aledade, and Livongo—to discuss how product teams can leverage user research and what happens when it is overlooked. Join the conversation on April 22nd at 1pm PT as they share what building with people at the forefront really looks like.
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Celine Pering liked thisCeline Pering liked thisWhat does building with patients at the forefront actually look like? Don't forget to tune into Emily F Peters conversation with qualitative UX researcher Marianne Berkovich tomorrow at 1pm PT as they dig into what happens when user research guides product decisions, and what happens when it doesn't. Link to RSVP is in the comments!
Publications
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When one-arm bandits go digital: Designing a casino back-end system
In proceedings of CHI '09 Extended Abstracts on Human Factors in Computing Systems
frog design collaborated with a gaming machine manufacturer to design a back-end system to address the needs of casino floor managers. As casinos migrate to server-based slot machines, they also need to transform their back-end systems. The frog team conducted user research and designed a new system of floor management software. Our design helped optimize the experience of casino workers, pushed the brand envelop of the gaming provider within their industry, and won a Productivity Award from…
frog design collaborated with a gaming machine manufacturer to design a back-end system to address the needs of casino floor managers. As casinos migrate to server-based slot machines, they also need to transform their back-end systems. The frog team conducted user research and designed a new system of floor management software. Our design helped optimize the experience of casino workers, pushed the brand envelop of the gaming provider within their industry, and won a Productivity Award from Global Gaming Expo in 2007.
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Dynamic archetypes and lifestyle changes
Design Mind
With the beginning of each new year comes an influx of articles and advertisements, each promising to get us back in shape. Gyms that were sparsely occupied just a few weeks ago are now filled with bodies, all starting new exercise regimens with the hope – this time – of shedding those unwanted pounds. Diet plans are ordered, meals halved, calories counted, all across America.
More often than not, these new fitness regimens fall away by the time spring comes. Quick-fix diets that ask…With the beginning of each new year comes an influx of articles and advertisements, each promising to get us back in shape. Gyms that were sparsely occupied just a few weeks ago are now filled with bodies, all starting new exercise regimens with the hope – this time – of shedding those unwanted pounds. Diet plans are ordered, meals halved, calories counted, all across America.
More often than not, these new fitness regimens fall away by the time spring comes. Quick-fix diets that ask people to deprive themselves simply aren’t sustainable in the long term. We’ve all been there: the solemn oath never to lay a finger on a cookie or potato chip again, the firm goodbye to carbs/fats/sugars for all eternity. Yet in the end, these attempts seem to lead us right back to square one, with an added sense of disappointment. As designers, how do we look at these behavioral patterns to design new health and wellness systems that avoid leading consumers down the same old rabbit hole?
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Digital diaries
Design Mind
See publicationConscious of the short half-life of consumer technology in today's culture, one digital TV client asked frog design to identify a new strategic direction for the television experience. While a current leader in their field, the company recognized that the digital media landscape was in a state of flux, their market subject to the dramatic influence of new technologies. Our challenge was to understand television use in a global context and utilize this information to re-envision our client’s…
Conscious of the short half-life of consumer technology in today's culture, one digital TV client asked frog design to identify a new strategic direction for the television experience. While a current leader in their field, the company recognized that the digital media landscape was in a state of flux, their market subject to the dramatic influence of new technologies. Our challenge was to understand television use in a global context and utilize this information to re-envision our client’s future.
Specifically, we needed to identify a design direction for this client that would contextualize our ideas in terms of market drivers and end-user needs. Because we were working with an international business, a global perspective was key – our recommendations would inform the client’s future product innovation across continents. With the challenge of a short, six-week timeframe, frog needed to devise new methodologies for collecting this data. -
Interaction design prototyping of communicator devices: Towards solving the hardware/software challenge
ACM Interactions
See publicationHandspring’s communicators are a series of innovative products that require considerable upfront design investment to develop because they combine the functions of both a cell phone and a personal digital assistant (PDA). This article offers an overview of Handspring’s interaction-prototyping process and explores opportunities for future development of prototyping tools.
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Requirements for photoware
In proceedings of 2002 ACM Conference on Computer Supported Cooperative Work
Eleven PC-owning families were interviewed at home about their use of conventional and digital photos. They also completed photo diaries and recorded photo-sharing conversations that occurred spontaneously over a three month period after the in-home interviews. From an
analysis of the resulting materials we illustrate the strengths and weaknesses of past and present technology for photo sharing. These allow us to prioritise user requirements for a range of future photo-sharing technologies…Eleven PC-owning families were interviewed at home about their use of conventional and digital photos. They also completed photo diaries and recorded photo-sharing conversations that occurred spontaneously over a three month period after the in-home interviews. From an
analysis of the resulting materials we illustrate the strengths and weaknesses of past and present technology for photo sharing. These allow us to prioritise user requirements for a range of future photo-sharing technologies or ‘photoware’.Other authors -
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Pet Pals: A game for social mediation
In proceedings of CHI '02 Extended Abstracts on Human Factors in Computing Systems
See publicationPet Pals is a game that facilitates social interaction in a real world group context. Early user research of pre-teens indicated that children establish a social hierarchy through sharing and trading. The needs revealed in the study led to a game design to mediate peer interaction through trade. A functional prototype was developed to test the game on two groups of users. Pet Pals is a game of trading that globally monitors who is participating in real-time by tracking the exchange of objects…
Pet Pals is a game that facilitates social interaction in a real world group context. Early user research of pre-teens indicated that children establish a social hierarchy through sharing and trading. The needs revealed in the study led to a game design to mediate peer interaction through trade. A functional prototype was developed to test the game on two groups of users. Pet Pals is a game of trading that globally monitors who is participating in real-time by tracking the exchange of objects and dynamically altering each object's value to encourage those not participating to interact with each other, in part by making their objects more valuable to others. Through bouth and neagative reinforcement, the system promotes face-to-face communication.
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Taming of the ring: context specific social mediation for communication devices
In proceedings of CHI '02 Extended Abstracts on Human Factors in Computing Systems
See publicationTaming of the Ring is an interactive system that lessens the problems of social disturbance caused by cell phone communication. As cell phone usage levels increase, social disturbance becomes an increasingly important issue. Callers and receivers have a need to discretely handle phone communication in delicate social situations. Early cell phone usage observations led to an interaction model hypothesis. A functional prototype was created to test the concept in the field. Preliminary results…
Taming of the Ring is an interactive system that lessens the problems of social disturbance caused by cell phone communication. As cell phone usage levels increase, social disturbance becomes an increasingly important issue. Callers and receivers have a need to discretely handle phone communication in delicate social situations. Early cell phone usage observations led to an interaction model hypothesis. A functional prototype was created to test the concept in the field. Preliminary results indicate that both calling and receiving users want more responsibility and control when placing phone calls, and that two remotely-mediated options, "hold" and "meeting," were enough to fill this communication need in the majority of situations.
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FotoFile: A consumer multimedia organization and retrieval system
In proceedings of CHI ‘99 Conference on Human Factors in Computing Systems
FotoFile is an experimental system for multimedia organization and retrieval, based upon the design goal of making multimedia content accessible to non-expert users. Search and retrieval are done in terms that are natural to the task. The system blends human and automatic annotation methods. It extends textual search, browsing, and retrieval technologies to support multimedia data types.
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Mercantile: Social Interaction Using a Mobile Computing Platform
IT University of Gothenburg Re-Evolution CoopGames
Mercantile is a game concept that uses the Personal Server mobile computing research platform to support faceto-face interaction within an already existing social context, such as the office workplace. In the game, each player represents a trading empire and the computer system requires them to meet face-to-face to negotiate and effect a trade, instead of allowing them to trade in a purely virtual world. The Personal Server mobile device itself possess no inherent display (e.g., LCD), and…
Mercantile is a game concept that uses the Personal Server mobile computing research platform to support faceto-face interaction within an already existing social context, such as the office workplace. In the game, each player represents a trading empire and the computer system requires them to meet face-to-face to negotiate and effect a trade, instead of allowing them to trade in a purely virtual world. The Personal Server mobile device itself possess no inherent display (e.g., LCD), and instead uses short-range wireless communication to provide access to a user’s data and applications through already-existing nearby displays, such as a desktop workstation or internet kiosk. Even in the virtual world, players can only “see” the holdings of other players if they are physically colocated, encouraging them to actually move around and seek out other players. The overall concept intends to explore mobile computing and distributed gaming in a truly mobile context by focusing on co-located social interaction, rather than relying on the distributed virtual interaction typically supported by mobile game consoles.
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People, places, things: Web presence for the real world
In proceedings of Third IEEE Workshop on Mobile Computing Systems and Applications
The convergence of Web technology, wireless networks, and portable client devices provides new design opportunities for computer/communications systems. In the HP Labs' "Cooltown" project we have been exploring these opportunities through an infrastructure to support "web presence" for people, places and things. We put web servers into things like printers and put information into web servers about things like artwork; we group physically related things into places embodied in web servers…
The convergence of Web technology, wireless networks, and portable client devices provides new design opportunities for computer/communications systems. In the HP Labs' "Cooltown" project we have been exploring these opportunities through an infrastructure to support "web presence" for people, places and things. We put web servers into things like printers and put information into web servers about things like artwork; we group physically related things into places embodied in web servers. Using URLs for addressing, physical URL beaconing and sensing of URLs for discovery, and localized web servers for directories, we can create a location-aware but ubiquitous system to support nomadic users. On top of this infrastructure we can leverage Internet connectivity to support communications services. Web presence bridges the World Wide Web and the physical world we inhabit, providing a model for supporting nomadic users without a central control point.
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