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Where Meta's WhatsApp agent can actually win

Meta can't beat Amazon at shipping physical goods, but its new WhatsApp AI agent is an absolute game-changer for booking appointments and local services.

By Andrew Filev

Jul 14, 20267 mins

Amazon.comE-commerce ServicesRetail Industry

Articles

How Facebook plans to bring Messenger to business

Speaking at the Collision conference this week, Facebooku2019s Stan Chudnovsky said the company remains committed to making Messenger a multi-purpose platform.

By Matt Kapko

May 3, 2017 5 mins

Collaboration SoftwareSmall and Medium BusinessTechnology Industry

Facebook's war on Snap borrows from its Twitter playbook

In the question of whether Snap will be the next Facebook or Twitter, Facebook is working hard to relegate the ephemeral messaging competitor to a niche.

By Ross Rubin

Apr 13, 2017 3 mins

FacebookSmall and Medium BusinessSocial Networking Apps

Will Facebook putting ‘Stories’ everywhere crack Snapchat?

Facebook has replicated a core feature of Snapchat and delivered a nearly identical version of Stories to all four of its major apps. Some call it copycatting. Others say it's just good business.

By Matt Kapko

Mar 30, 2017 4 mins

FacebookInnovationTechnology Industry

Facebook criticizes ad industry’s reliance on ‘proxy metrics’

Facebooku2019s operations and finance chiefs praised third-party measurement tools at a Morgan Stanley conference while criticizing the ad industryu2019s myopic view of what should be measured.

By Matt Kapko

Mar 1, 2017

FacebookSocial Networking AppsTechnology Industry

Why Facebook is key to Sony's movie marketing

At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.

By Matt Kapko

Jan 10, 2017

FacebookMarketingMedia and Entertainment Industry

Facebook and Google dominate list of most popular apps (again)

The eight most popular mobile apps in the United States are made by two tech giants. Facebook and Google dominated the app market in 2017 and continued a duopoly that's existed for years.

By Matt Kapko

Jan 3, 2017 3 mins

FacebookSmall and Medium BusinessTechnology Industry

2016's biggest social media stories

Social media had undue, and dangerous, influence on the presidential election in 2016, and Microsoft closed one of the highest-profile acquisition in social media history. These are just two of CIO.com's picks for the most significant social stories of 2016.

By Matt Kapko

Dec 21, 2016

FacebookInternetMergers and Acquisitions

Facebook Workplace third-party integration is key to business success

This week Facebook announced new functionality in its Workplace enterprise communication product that integrates popular third-party tools, and the move could help make Workplace a much more viable enterprise tool.

By Matt Kapko

Dec 7, 2016 3 mins

Collaboration SoftwareFacebookSmall and Medium Business

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

App-install advertisements are among the fastest-growing and most effective mobile ad formats today, but the companies that buy them aren't necessarily the household names consumers might expect.rn

By Matt Kapko

Nov 30, 2016 4 mins

FacebookGoogleSmall and Medium Business

What Facebook's miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.rn

By Matt Kapko

Nov 22, 2016 3 mins

FacebookInternetMarketing

Why Facebook, Google, LinkedIn and Slack tackle the enterprise differently

The future of work will be defined by the unique approaches of technology's shining stars, including Facebook, Google, LinkedIn and Slack. Here's how (and why) these four tech leaders take different approaches to enterprise adoption. rn

By Matt Kapko

Nov 16, 2016 6 mins

Collaboration SoftwareFacebookSmall and Medium Business

Facebook wants to sway your purchases — but not your politics

Mark Zuckerberg is under pressure to explain Facebook's role in the 2016 presidential election. The CEO downplayed the impact on its users, but if Facebook's ads can influence purchase decisions, as it claims, why wouldn't the site similarly influence people's politics?

By Matt Kapko

Nov 15, 2016 4 mins

FacebookInternetSocial Networking Apps

View all

Where Meta's WhatsApp agent can actually win

Robot Zuckerberg shows how IT can free up CEOs’ time

How tech companies are recognizing Pride month

Will a shareholders' revolt make Silicon Valley more socially conscious?

Companies use Facebook’s advertising algorithms to discriminate

Why is Facebook’s iOS app so bloated?

Why you need to stop comparing Snap to Facebook

Facebook nears 2 billion users, warns ad growth will slow

Banking bots highlight conversational commerce trend

Articles

How Facebook plans to bring Messenger to business

Facebook's war on Snap borrows from its Twitter playbook

Will Facebook putting ‘Stories’ everywhere crack Snapchat?

Facebook criticizes ad industry’s reliance on ‘proxy metrics’

Why Facebook is key to Sony's movie marketing

Facebook and Google dominate list of most popular apps (again)

2016's biggest social media stories

Facebook Workplace third-party integration is key to business success

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

What Facebook's miscalculated metrics mean for marketers

Why Facebook, Google, LinkedIn and Slack tackle the enterprise differently

Facebook wants to sway your purchases — but not your politics

Resources

Fireside Chat: The case for Autonomous IT

From reactive to ready: What’s next for Autonomous IT

The Autonomous Endpoint Management Advantage: Unlock Maximum IT Value with AI and Automation