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I'm the Country Managing Director of Accenture’s UK and Ireland (UKI) business and a…
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Matt Prebble shared thisThe UK is at the forefront of AI innovation, but we are missing the productivity payoff. Our latest Accenture research reveals a stark reality: while 82% of UK working hours could be enhanced by AI, only 3% of organisations are fully ready for it. The barrier isn't the technology, it's execution. To unlock real value, we must move past isolated pilots and fundamentally reinvent our workflows, upskill our people, and embed trust at the core. The opportunity is real. The technology is available. The talent is here. What matters now is whether we have the ambition to lead. Read our full report on moving from AI experimentation to enterprise-wide execution: https://lnkd.in/eyeQgMAj Christopher Lane, Kayur Rughani, Bella Thornely, Suhail Kapoor, Nick Tate, Mark Farbrace, Thomas Niven, Ali Shah, Fernando Lucini, Michael Moore
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Matt Prebble shared thisAn incredible day at our Accenture #ReinventionX event in London and a clear signal of where we are right now with AI. This isn’t about future potential anymore. It’s about how organisations are starting to apply AI in ways that drive real growth, reshape decision-making, and fundamentally change how work gets done. Throughout the day, that theme carried across the conversations. From AI for growth to the rise of agentic AI across industries, the discussion moved beyond theory into what it actually takes to operationalise AI. Thank you to everyone who contributed - speakers, clients, and partners alike. The quality of the dialogue reflected the moment we are in. The age of intelligence isn’t on the horizon. It’s already here. The focus now is on how we build with it, responsibly and at scale.
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Matt Prebble shared thisTechnology should adapt to people - not the other way around. At Accenture, our latest research into the UK’s ‘AI Participation Gap’ shows that for nearly 8 million people, AI can either be a daunting barrier or a life-changing bridge. Through our Regenerative AI programme, we’ve identified four pillars to ensure no one is left behind: - Trust starts with the provider: People are more willing to use AI for sensitive tasks when it is delivered through familiar, trusted brands. - Safe experimentation builds confidence: Simple, supportive steps and safe spaces with trusted facilitators quickly turn anxiety into digital fluency. - Autonomy is the ultimate goal: AI tools like real-time translation provide more than just comprehension - they restore dignity and autonomy. - Inclusive design reduces complexity: When AI is simple and empowering, it meets people where they are and unlocks massive social and economic benefits. I’m incredibly proud of our work with partners like Good Things Foundation and Generation UK & Ireland. We aren't just making AI more powerful; we’re making it more human. Read the full report here: https://lnkd.in/eed3hvcg Camilla Drejer, Dal Channa, Mamta Kapur
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Matt Prebble shared thisLast week, I was at my first Anthropy gathering at the Eden Project, and it’s one that will stay with me. It was a privilege to be part of the opening of Anthropy UK 2026 in the Our Shared Prosperity session alongside Zahra Bahrololoumi CBE, CEO UK & Ireland at Salesforce, Kelly Beaver MBE, CEO UK & Ireland at Ipsos, Steven Cooper CBE, CEO of Fairstone Group and John O’Brien MBE Anthropist, Founder and Chair of Anthropy. Beginning the event this way helped set a clear direction for the gathering, encouraging frank discussions about the kind of country we want to create and reminding us all of our collective responsibility in shaping its future. Alongside our work with the Good Things Foundation and the Connection Project, one of the real highlights for me was seeing Accenture early‑career colleagues taking part through Anthropy’s Young Leaders programme. I was proud of their thoughtful, grounded contributions - their voices will be key to shaping Accenture and the country’s future. I’m leaving the Eden Project thinking more about how Accenture can continue to partner with industry, government and communities to tackle some of the biggest challenges we face across the UK and the role emerging technologies can play in delivering a future that builds trust, strengthens communities and puts people at the centre of change. Jack Tsien, Emily Oakey, Aleefia Xec, Harry Parkinson, Jasmine Tsang, Cameron Rees, Jasmine Smith, Krusha Vekaria, Alesia Finche, Camilla Drejer, Cyrus Suntook, Dal Channa, Tara Mikhael, John Park, Lucy Knill, Harriet Sturgess, Vicki Sellick MBE, Sam Sharps, Blair McDougall, Jonathan Keane
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Matt Prebble shared thisTalent is everywhere. Our job is to help make opportunity more accessible. This is Accenture UK & Ireland in action — our people, clients, partners and communities working together to create real impact. In the age of AI, widening access to skills and reskilling is one of the most practical ways we live our commitment to equal opportunity, belonging and social mobility. Thank you to Rachna Sundaram-Sennett Alex Jonas MCIBS Georgina Snape digilearning and everyone involved for leading something that is both important and deeply practical. #SocialMobility #Belonging #Opportunity #AccentureUKIMatt Prebble shared thisAs Executive Sponsor for our Accenture UK & Ireland partnership with digilearning, I’m delighted to share our Social Mobility Month highlight video and celebrate the incredible impact we’ve made together changing lives and driving awareness. Social mobility is not a one-off initiative or a moment in time. It is an ongoing commitment and a long-term responsibility for everyone. When we actively work to remove barriers and widen access to opportunity, we unlock potential, confidence and possibility for so many people regardless of background. This Social Mobility month was energising and inspiring. It brought together people from across our organisation, our clients, platform ecosystem partners and beyond. Volunteers, speakers and participants came together with a shared belief that talent is everywhere but opportunity is not. The conversations, engagement, and openness throughout the month were a powerful reminder of what progress looks like in action. I want to say a heartfelt thank you to everyone involved across our incredible ecosystem; including Digilearning Founder Lisa💫 Goodchild, Social Mobility Month Sponsor Alex Jonas MCIBS and Social Mobility Month Lead Georgina Snape. Plus - everyone who contributed their time, insight and lived experience. Your passion and commitment made this month impactful, meaningful and memorable. I hope this highlight video captures the energy of Social Mobility Month and inspires us to keep pushing forward, not just this month, but every day in our lives. Simon Mitchell Hacer Evans Emma Kendrew Andy Saunders Aleks Gradoska Krusha Vekaria Jasmine Smith Thomas Hammond Antonia Cobb #socialmobility #AIinclusivity #techcareers
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Matt Prebble shared thisI’m looking forward to joining Anthropy UK next week for the first time, and to being part of an important conversation on how we ensure AI enables rather than excludes. I’ll be joining Vicki Sellick MBE, CEO of the Good Things Foundation, to discuss a challenge that feels increasingly urgent. As AI becomes part of everyday life, the participation gap is widening. Too many people are being held back by low confidence in a digital world. Drawing on stories from communities across the UK, we’ll explore why people hesitate to engage with AI and digital services – from security concerns and confusing design, to language, accessibility and trust. And we’ll ask what it really takes to build confidence at scale. As leaders, we have a responsibility to make sure AI works for people, not the other way around. That means designing services that are trusted, inclusive and accessible, and ensuring the benefits of AI are shared fairly as it reshapes our economy and society. These are important conversations and I hope to see you all there. https://lnkd.in/eBpQ-ht9The AI participation gap: Building confidence to open opportunities for all in the UK - AccentureThe AI participation gap: Building confidence to open opportunities for all in the UK - Accenture
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Matt Prebble shared thisSareena Bains what an incredible chapter. Thank you for the passion, leadership and humanity you’ve brought to Movement to Work. The impact you and the wider team have had in helping young people access opportunities and build pathways into work is something to be very proud of. Accenture UK & Ireland is delighted to support Movement to Work on something that matters so deeply, and I know the energy you’ve brought to this mission will continue well beyond this role…Matt Prebble shared thisMy heart is full. Friday marked my final day as CEO of Movement to Work. I leave this role a better leader and a better person because of the extraordinary individuals I’ve had the privilege of meeting and working alongside during my time leading this movement. The young people who challenged and inspired me. The colleagues and partners who pushed this mission forward every day. The mentors and friends whose guidance I’ll carry long after this chapter. Over the past few days I’ve found myself reflecting on just how much impact we’ve been able to create together in such a short space of time. In many ways it feels like yesterday that I first stepped into this role. How has it only been two years? I’m so proud that together we’ve helped more young people find their pathway into the world of work, while exploring new ways to tackle youth unemployment through innovative partnerships. To everyone who opened their doors in support of this mission, thank you. To my team, whose energy and commitment made so much possible. To the Steering Group, for your trust and belief. And to the Accenture leadership team, for allowing me the opportunity to step away and dedicate time to something that matters deeply to me – breaking down barriers to shape a better future for young people. I had planned to tag everyone who has been part of this journey, but with the sheer number of incredible people involved, I quickly realised I might break LinkedIn. So if we’ve crossed paths along the way, please know how grateful I am 🫶 I’ll be cheering Movement to Work on from the sidelines, and I’m confident this work will continue because there is still so much more to do. Today’s announcement from the Secretary of State, Pat McFadden, on a £1bn investment in supporting young people is a reminder of that. This definitely isn’t goodbye. If anything, this experience has only strengthened my commitment to helping the next generation reach their full potential. For now though, it’s time for a short break and some travel across South East Asia. See you soon. Dr. Charles Woodburn, Emma Taylor, Olly Benzecry, Andrew Mines, Matt Prebble, Shaheen Sayed, Zahra Bahrololoumi CBE, Joanna Chugh, Julie Blomley FCIPD, Sian Elliott, Tristram Roberts, Sacha Berendji, Asha Musoni FCIPD, Barry O'Sullivan, Jonathan Townsend, Clare Sumner, Hannah Sheehan, Tania Gandamihardja, Helene Dearn OBE, Jessica White, Samantha Sen, Nick Perchard, Charles Eales, Hannah Matthews, Jonathan Keane, Camilla Drejer, Dal Channa, Stuart Chalmers Microsoft | LinkedIn LinkedIn Social Impact | Accenture UK & Ireland | Premier League | West Midlands Combined Authority | Department for Work and Pensions (DWP)
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Matt Prebble shared thisIt’s official. Faculty is now part of Accenture. This strengthens how we help clients in the UK, Ireland and beyond to reinvent core processes with safe, secure AI, and scale decision intelligence through Faculty Frontier. A warm welcome to Marc Warner as our new Chief Technology Officer, and to all our new Faculty colleagues. https://lnkd.in/esWN7__R Angie Ma, Andrew Brookes, John Gibson
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Matt Prebble shared thisA proud moment for Accenture as we launch a new global partnership with The R&A, serving as its official patron and business and technology consulting partner. Together, we will leverage the power of data, AI, and digital innovation to help reinvent the sport, transforming the fan experience through smarter, data‑led engagement; expanding access and inclusion to make golf more accessible; and enhancing global impact by driving operational excellence, all supported by our consulting and technology expertise. This partnership is a great example of how innovation, when applied with purpose, can create lasting value - on and off the course. We tee off in Southport this Summer! https://lnkd.in/eMuAmP4w
Matt Prebble commented on a post
2mo
Delivering on the promise of human ingenuity and technology Shashii Asnani and team. Incredible story the stand out tangible example of the day - wonderful to see.
Matt Prebble commented on a post
3mo
Great collaboration and partnership with Alison Kay and the Amazon Web Services (AWS) team to create real client impact with NatWest and #VMO2 - excited on the partnership in #2026
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5mo
Congratulations to you and the whole team Nina Raphael - amazing impact and so proud of what you have achieved
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Matt Prebble liked thisMatt Prebble liked thisWhat to expect from returning partner Accenture UK & Ireland at #LondonTechWeek 2026! 🎤 Hear from them: 🧠 Mind the Agentic AI Gap: From Boardroom Optimism to Workforce Readiness AI Arena | Monday 8 June | 11:30-11:50 🎙️With Matt Prebble, CEO, Accenture UK & Ireland 💰 How Agentic AI is Transforming Financial Services Transformation Stage | Tuesday 9 June | 09:35-10:05 🎙️With Bella Thornely, Centre of Advanced AI Lead, Accenture UK & Ireland in conversation with: 🔹 Elena Strbac, Managing Director, Global Head of Data Science & Innovation, Standard Chartered 🔹 Tushara Fernando, Head of Data and Machine Learning, Man Group 🛡️ Ensuring Growing AI Use Isn’t Increasing Security Risk Core Stage | Tuesday 9 June | 15:00-15:35 🎙️With Fernando Lucini, Chief AI Officer, Faculty in conversation with: 🔹 Martin S., CISO, Department for Education, UK Government 🔹 Michael Elmore, SVP, Chief Information Security Officer, GSK 🌐 From SEO to Generative Engine Optimisation (GEO): The Future of Digital Discovery Transformation Stage | Wednesday 10 June | 10:35-11:05 🎙️With Sohel Aziz, Managing Director, Accenture Song in conversation with: 🔹 Sakshi Anand, Chief Growth Officer, Trainline 🔎 Get even more from one of their 2 60-minute Masterclass takeovers and their dedicated Roundtable 🎟️ Secure your pass: https://lnkd.in/dRju9CRX #LTW26 #LondonTechWeek #TechShapesBusiness
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Matt Prebble liked thisMatt Prebble liked thisWe recently brought together business leaders, technology partners and Accenture experts for ReinventionX - an immersive event focused on how advanced and agentic AI can drive real value for organisations today. Through visionary keynotes, interactive demonstrations and tailored breakout sessions, attendees explored established and emerging AI native solutions, with a strong emphasis on real world applications and measurable impact. A huge thank you to our partners, speakers and to everyone who joined us for thoughtful discussions, new ideas and meaningful connections. Shout out to Greg Jackson, Carolyn Dawson, Kai Feller, Angie Ma, Alexandru Voica, Alex Rutter and Kanishka Narayan MP for bringing their insights and expertise to the day. The message was clear: The age of intelligence isn’t on the horizon. It’s already here. The focus now is on how we build with it, responsibly and at scale. [Accessibility description: Video depicting the event, with leaders on-stage, audiences engaging and people networking.]
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Matt Prebble liked thisIn a few months at Royal Birkdale Golf Club 😀😀😀⛳️⛳️⛳️👏👏👏
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Matt Prebble liked thisMatt Prebble liked thisA big week for Accenture UK & Ireland at Reinvention X on Monday where we brought together business leaders, policymakers, technologists and partners to focus on how AI, data and skills actually change how work gets done. It was a useful reminder that the AI conversation is finally shifting from potential to practice. I think everyone in attendance appreciated the contribution from Minister Kanishka Narayan MP, who along with Marc Warner and Shaheen Sayed, discussed the need to ensure that our people, skills and capability at the centre of the UK’s approach to AI. That theme runs right through the research we launched at the event, Generating Impact. It looks at why many organisations can be stuck in pilots, and what actually differentiates those that are using data and AI to drive real productivity, better services and inclusive growth. For me, one of the clearest messages is that skills and workforce readiness are not a nice to have - they are central to UK economic growth, redesigning work, equipping people and building the capability to apply technology in ways that deliver value for citizens, customers and workers. You can read more about the report here: https://lnkd.in/eAbjbPuw #ReinventionX #Skills #AI #DataAndAI #FutureOfWork #Productivity Matt Prebble Chris Lane Hacer Evans Adam Markson Bex Bentley Camilla Drejer Gavin Shuker Dal Channa Lie Junius Naureen Khan Cyrus Suntook Gaurav Gujral Alessandra Corti
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Matt Prebble liked thisMatt Prebble liked thisYesterday we held ReinventionX, and I'll be honest - I wasn't quite prepared for how it would make me feel. More than 500 clients came through the door, alongside 25+ Accenture partners, and what struck me most wasn't the scale of it but the quality. The event hit exactly the right note - not too deep, not too surface-level, just genuinely relevant to what people are thinking about right now. Watching clients leave energised, still mid-conversation, buzzing from the keynotes - that's the thing you hope for and don't always get. I did something old school and actually wrote things down rather than letting an agent summarise it for me later. Three things stayed with me: 1. Greg Jackson, CEO of Octopus, said that "There is a glorious strength to naivety" - a reminder that fresh eyes and the courage to ask obvious questions can be more powerful than years of accumulated assumptions. 2. Matt Prebble, our UKI CEO, put it simply: leading from the front means learning from everywhere. 3. And our CTO Marc Warner made a practical and direct call to action - that everyone should be spending time in Claude Code. I took the last two together as a personal challenge and asked my stepdaughter to sit down and teach me how to use Claude Code. Learning from everywhere, put into practice - starting at home. Days like yesterday remind me why I'm proud to be part of Accenture. To everyone who attended and put it together - thank you. #ReinventionX #Accenture #Leadership #AI #LearningEveryDay Accenture UK & Ireland Matt Prebble Shaheen Sayed
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Matt Prebble liked thisMatt Prebble liked thisThe age of experimentation is over. The age of execution begins now. Despite rapid advances in AI adoption, UK businesses aren't seeing enterprise-wide gains. We explore this gap in our brand-new research, which sets out a framework for reinvention – from AI capability into frontline productivity and growth. Read it here: https://accntu.re/4ey19vz [Accessibility description: 4 image panel explaining research report takeaways.]
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Matt Prebble liked thisMatt Prebble liked thisI'm really proud to be part of Accenture UK & Ireland's Regenerative AI progamme, our flagship Corporate Citizenship programme. We have a 3-year mission to empower 1 million people across the UK’s most disadvantaged communities; building their digital access and AI skills in order to reduce the UKs digital divide. The AI participation gap is widening, with many held back by low confidence in a digital world. In our newly-launched research piece, we explore how AI can enable, rather than exclude. We partnered with Good Things Foundation and Generation UK & Ireland , drawing on stories from UK communities, exploring why people struggle online and what it takes to build trusted digital services, asking how to build confidence at scale, as well as what responsibilities leaders hold as AI shapes daily life and economic inclusion, and providing actionable recommendations therein. Matt Prebble Camilla Drejer Bex Bentley Nina Raphael Jonathan Keane Anthony Greaves John Park Ali Shah Christopher Lane Emma Kendrew Hannah Evans Henna Lyytinen Lucy Greengrass Imogen Bufton Flo Hester Victoria Brown Vicki Sellick MBE James Muscat-Sharp Tom Hillsdon Katie Heard Alex Jonas MCIBS Read the report here: https://lnkd.in/ePVxvFry
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