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Entrepreneur and Growth Hacker with deep experience in eCommerce and digital…
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Liam Patterson reposted this🏆 Really proud to see Rab of Equip Outdoor Technologies and Bidnamic shortlisted for Best Use of Search in Retail/eCommerce at the highly regarded UK Search Awards sponsored by Diginius for our work over the past couple of seasons. I handpicked Bidnamic as our agency partner due to our specific requirements and led the onboarding two years ago, so it is particularly rewarding to see how far the partnership has developed. 🤝 Over the past several months, we have worked closely together to evolve our approach from broader awareness-led activity into a much more conversion-focused growth strategy. That has meant greater control at product and search-intent level, continuous feed optimisation, stronger use of data and a clearer focus on scaling non-brand efficiently across the UK, US and German markets. 🌍 The partnership has improved incremental returns by increasing connected paid search and shopping investment with our commercial priorities, including product performance from a unit economics perspective, seasonal relevance, new customer acquisition and growth in global markets. A great achievement for everyone involved, and well-deserved recognition for the work both teams have put into transforming our paid search and shopping programme over the years. Looking forward to celebrating with Bidnamic and the other finalists in November in London. Good luck everyone! 👏🏻Liam Patterson reposted thisWe're shortlisted for Best E-commerce PPC at the UK Search Awards 2026! 🏆 Huge thanks to our clients Rab and Boden for the work that got us here. One month to go. Fingers crossed 🤞 See the full shortlist: https://lnkd.in/evR8NqH
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Liam Patterson reposted thisLiam Patterson reposted thisWe're shortlisted for Best E-commerce PPC at the UK Search Awards 2026! 🏆 Huge thanks to our clients Rab and Boden for the work that got us here. One month to go. Fingers crossed 🤞 See the full shortlist: https://lnkd.in/evR8NqH
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Liam Patterson reposted thisLiam Patterson reposted thisSuper cool to share that we're shortlisted for BEST USE OF SEARCH ECOMMERCE in the UK search awards.. for not one... but two awesome brands that we work with, Rab & Boden, best of luck to all 3 of us for the evening. Whatever the result, it's gonna be a great way to celebrate an awesome year of working together with you both 🙏
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Liam Patterson reposted thisLiam Patterson reposted thisGoogle changed the rules. Budget-limited campaigns paid the price. On 17 August, Google changed how budget-limited campaigns bid. Across 4,200 campaigns we analysed, indexed to a 15 Jun to 10 Aug baseline, you can see the exact day it happened: the gap between budget-limited and unconstrained campaigns sits on zero from June to mid-August, then splits at the update. → CPC on budget-limited campaigns jumps, peaking around +9% in early September, while unconstrained CPCs hold below baseline. That's bid suppression ending: capped campaigns now bid up toward your target. → ROAS and revenue on budget-limited campaigns fall toward the target set in the account (p = 0.001). If your actual ROAS was running ahead of your tROAS, that buffer is exactly what got clawed back. The over-delivery has been switched off. → Campaigns that were NOT budget-limited came out ahead: steadier CPCs, ROAS holding above baseline. They picked up the efficiency the capped campaigns lost. If your account got more expensive and less efficient in late August, this is why. Two things to keep in mind: → These are medians across 4,200 campaigns, so the aggregate moves look modest. The spread doesn't: individual advertisers have been hit with far sharper CPC increases and revenue drops than the median line shows. → The newest weeks show an early sign of recovery, with CPCs easing back from the peak. Likely advertisers adjusting budgets and targets, and the algorithm learning. Early, and not yet statistically significant. How to recover: → Set the tROAS you actually want. The cap no longer buys cheap clicks. The system now spends toward your target, so the target has to be the real number. → If you were deliberately running ahead of target, raise the target to lock that efficiency in before the algorithm spends the buffer. → Where unit economics allow, lift the cap: the advantage has shifted to unconstrained campaigns, and a cap on a profitable campaign is now pure drag. Methodology in the comments 👇 #GoogleAds #PMax #ROAS #Bidding #Bidnamic
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Liam Patterson reposted thisLiam Patterson reposted thisStorm King Consulting’s first Shoptalk Fall event was a hit, or should I say a strike! Over 30 brand leaders from companies like Caleres, Krave Beauty, Todd Snyder, and Hatch Collection joined us for a great evening of cocktails, dinner, and bowling and we even gave out some incredible awards too! Huge thank you to our incredible sponsors: Bidnamic, Chord, Ometria, and Opensend and our events extraordinaire Kristen Grunskis for planning everything! On deck for today? A special breakfast and moderated conversation at the Union Station Hotel (look it up, it’s super cool)
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Liam Patterson shared thisLuke O'Reilly point about being compared with Grenade really struck me. Most founders aren’t starting with a market leader’s brand recognition or advertising budget. For a growing Shopify store, there are two costs to carry: the agency fee and the ad spend. If sales don’t follow, the founder has paid for both. That’s why we’ve leaned into a performance-led model at Bidnamic. We have the investment capital, technology and Google Ads expertise to take on the media spend ourselves. With Bidnamic AdSpend, there’s no upfront fee or monthly retainer. We fund the Google Ads and earn a simple, agreed revenue share on orders attributed to those ads and verified in the merchant’s own Shopify store. The revenue share still has to work for the merchant’s margins. If our ads don’t generate orders, we’ve spent our own money and earned nothing. We hope sharing that risk gives more growing brands access to the technology and expertise we use with larger retailers, without having to fund the Google Ads budget themselves.Liam Patterson shared thisThis year, I paid agencies across TikTok, Meta and Amazon. None of them delivered. TikTok: £15,000 over three months. They pitched us with the big brands they work with, like Grenade, and verbally guaranteed strong sales. The results never came, and on our final review call, their marketing manager left before we got answers. Meta: They presented themselves on LinkedIn as elite and in demand. Clever! Our sales dropped 50% in three months, while they took payment upfront every month, and insisted it takes time! Amazon: They quoted impressive monthly sales for a similar brand. They left out that the brand was spending double its turnover on ads to get there. Here's what founders need to hear: you are not Grenade. Big brands have marketing budgets where £15k is a rounding error. Comparing yourself to them, or letting an agency do it, sets you up to fail. My rules now: → 50% upfront maximum, or commission-based, if the agency is that good and confident they’ll agree → Every promise in writing → Ask what results cost, not just what they were → Only benchmark against brands your size Too many agencies sell the dream, take the money and coast. Trust should be earned. That's why the partners I introduce founders to offer guarantees and take nothing upfront. They earn their fee. Have you been burned by an agency? I'd like to hear your experience.
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Liam Patterson reposted thisLiam Patterson reposted thisRetail Club 🌴 Bidnamic We’re here in Huntington Beach for RetailClub and it’s already been a great few days meeting retailers, ecommerce brands and people from across the industry. Ingvar Kraatz, Matthew Jagger and I are here to have proper conversations and hear what’s happening in ecommerce and paid search. If you’re here too, come and find us and say hello 👋 Looking forward to plenty more conversations over the next couple of days! #RetailClub #Ecommerce #Retail #GoogleShopping #PaidSearch #HuntingtonBeach
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Liam Patterson reposted thisLiam Patterson reposted thisThe Salesfire summit yesterday was a blast. Met plenty of new people and enjoyed some great conversations. I hope everyone who came over to the Bidnamic stand had a good time and learnt something. If you were looking to come but missed out, or we didn't connect drop me a message and we can chat from there. #salesfire
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Liam Patterson reposted thisLiam Patterson reposted thisGoogle switched local inventory ads on for everyone on 31 August. The follow-up deadline lands exactly 30 days later — and almost nobody has connected the two. From 30 September, in the UK, Switzerland and the EEA: if your website charges a pickup / click-and-collect fee or sets a minimum order value, and you have in_store products enabled for collection, those charges must be in your feed — via pickup_cost and minimum_order_value. The sequencing is the point: → 31 Aug: local inventory ads became default-on in Shopping campaigns. → 30 Sept: the accounts that just had local inventory switched on for them need two new feed attributes populated. It's conditional — pure online retailers, and stores that genuinely charge nothing for collection, are out of scope. Google hasn't said what non-compliance triggers (disapproval? suppression? a warning?), which is a reason to be early rather than late. Two changes, one check: do you charge for click and collect — and is it in the feed? Sources in the comments 👇 #GoogleShopping #MerchantCenter #FeedOptimisation #Omnichannel #Bidnamic
Liam Patterson commented on a post
3w
Huge congrats to you both so many good memories made in the Business Centre, Bidnamic home for many years, if you need a place to work we have a desk with your name on it
Liam Patterson replied to a comment
1mo
Jatin Sharma I understand the concern. If there’s a string of bad months, Bidnamic could spend more on Google Ads than we receive in revenue share. We fund that ad spend, so that’s our risk to carry.
The Shopify retailer pays only the agreed share on sales attributed to our ads. They don’t have to cover the ad spend or pay an agency fee on top, which was a pain point Luke described
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Liam Patterson liked thisLiam Patterson liked thisHere's something I learned at a professional services conference, entirely unrelated to the advertising industry. Over time, businesses with a lower utilisation rate tend to become more profitable than those with a higher utilisation rate. This sounds paradoxical until you realise that discretionary time almost certainly creates more value than billable time and consequently allows you to charge more for what you do.
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Liam Patterson liked thisLiam Patterson liked thisUniversal checkout is now live on Shop. One cart. One checkout. Across brands. A bag from one store, a hoodie from another, running shoes from a third. Shoppers can now add them all in the cart on the Shop app and check out once. For shoppers, it's the ease of a big marketplace. For merchants, nothing changes on their end. The sale is still theirs. The customer is still theirs. They just end up in more carts. That's what happens when millions of brands, from first-time founders to household names, are on one network. Universal checkout on Shop is in the Fall ’26 Edition: https://lnkd.in/gMRBCHXJ
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Liam Patterson liked thisLiam Patterson liked thisMerchants don't all use the same AI assistant. Some run their day in ChatGPT. Some live in Claude. Others use Gemini, Copilot, Perplexity, Grok, Grok Bot, Muse or Claude Duet. Shopify connects to all of them. So a merchant can open the one they love and just ask: "How did sales do yesterday?" "Update the price on the wool scarf." "Help me plan a holiday promo." No new tab. No new dashboard. Nothing to rebuild. This is how Shopify has always grown. Apps and partners make every store more capable. Now AI joins that list. And when a new AI tool comes along, we'll build a connector there too. All the new connectors are in the Fall ’26 Edition. https://lnkd.in/g_jTHZRz
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Liam Patterson liked thisLiam Patterson liked this🚀 Polaris Web Components 2.0 is now stable, giving app developers a production release that matches Shopify’s redesigned admin. For merchants, the benefit is visual consistency between Shopify and the apps they use every day. For developers, there’s one detail you shouldn’t miss: your app won’t upgrade automatically. → Using Polaris 1? Move to polaris-2.js. → Testing the 2.0 release candidate? Switch to the stable channel. → Need to stay on version 2.0? Pin to polaris-2.0.js. The legacy polaris.js URL stays on version 1. It will never serve 2.x. If you’ve been waiting for the stable release, this is the moment to test your app and plan the upgrade. Release details and setup requirements: https://lnkd.in/dSBizCan #Shopify #ShopifyDev #Polaris #AppDevelopment #DeveloperTools
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Liam Patterson liked thisLiam Patterson liked thisWe’re seven years old as a business this month. I often view SHIFT - The Amazon Experts as my fourth child. My other three children I’m very proud of, each different in many ways with unique personalities; but similar in other ways too. Seven years old you’ve formed friendships at school, you’re finding your feet in terms of academic strengths and sporting interests. Seven years old for us as an agency and I’m really proud of how we’ve grown and what we’ve achieved. Steven and I have acted like nurturing parents (potentially sometimes the dreaded pushy parents) building a market leading team. We’ve consistently delivered fantastic results for some of the UK’s most dynamic brands and seen our team members grow into the best Amazon operators in the UK. When we were in year 1 and SHIFT was still in nappies, we launched brands on Amazon and some did <£500k in sales in their first year. We had one brand do £500k+ over the two day prime event this month. I’m looking forward to seeing what year 8 has in store - my eight year old is probably the best behaved of my three human children - so that bodes well.
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Liam Patterson liked thisLiam Patterson liked this"Every decision I make about Claude is balanced on the edge of a knife. Build too slow and China wins, build too fast and we lose control...'do I worry about being Oppenheimer? That's why I don't sleep much'". 🤦♂️ Once again reminded of the John von Neumann quote: "Some people confess guilt to claim credit for the sin." They all have an Oppenheimer complex. Also, why are the two of them crammed onto a loveseat whereas Zanny Minton Beddoes gets a full couch all to herself? 🛋️
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Liam Patterson liked thisLiam Patterson liked thisEveryone has shower ideas. What if you actually tried yours? The cost of trying has never been lower. And where you live doesn't decide how big you can build. Not everyone should be an entrepreneur. But I think a lot more people should try. That's why I wrote We Can Be Entrepreneurs. The earlier kids hear it, the more likely they are to believe it. Great conversation with Amber Mac on The AmberMac Show. https://lnkd.in/gyrAWmis
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Liam Patterson reacted on thisLiam Patterson reacted on thisIn 2024, I sold our dormant Shop. CA domain to Shopify for $500K. I felt LUCKY. I just learnt that Shopify reportedly bought the Shop. COM domain for $100 MILLION. I guess there are different levels of LUCK in this world 😂
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