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Rich Himsworth replied to a comment
2d
Connor Blakey - cheers for notifying me of this thread. The way I'm seeing it is you shouldn't un-suppress as you're bound to impact quality score (and they're literally warning in the small print that it could happen).
Instead you need to identify when these suppressed shoppers land back on your website and only then re-activate them and put them back into an email flow. That way there's proven interest in your brand before engaging.
We're still experimenting with this but initial tests show on average about 10% of your suppressed customers will visit your site (unbeknown to you) over a year long period.
Hope this helps.
Rich Himsworth replied to a comment
3w
Andy Preston - ah cheers. I think people more commercially minded need to be consulted but it’s a Herculean task regardless.
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