Basecamp

Your portal to news, insights, research, and more

Fandango at Home Advertising in 2026: Complete Guide

Marketers navigating the expanding CTV advertising landscape in 2026 are turning to platforms like Fandango at Home to capture high-engagement audiences in premium entertainment environments....

7 Min Read

Read More

How Much Does Local TV Advertising Cost in 2026?

Marketers often assume viewers skip every ad they see. Reality tells a different story: when an ad feels relevant, 69% of consumers say they’re happy...

1 Min Read

Read More

What Is Connected TV? How CTV Advertising Works (2026)

TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in...

15 Min Read

Read More

TV Advertising Costs in 2026: Complete Pricing Guide

TV advertising has typically been thought of as expensive and cumbersome. However, times have changed. Technology and performance-focused solutions now help advertisers overcome those challenges...

8 Min Read

Read More

Location-Based Marketing: Complete Guide for 2026

Not long ago, advertisers had to aim wide and hope the right audience happened to be watching. That’s no longer the case. In 2026, marketers...

7 Min Read

Read More

Performance Marketing vs Digital Marketing: What’s the Difference?

With budgets tighter and accountability higher, marketers are under constant pressure to prove that every dollar is doing real work. That makes choosing the right...

6 Min Read

Read More

Sales Funnels vs. Marketing Funnels: What’s the Difference?

Sales and marketing funnels may share the same end goal (driving more revenue), but they don’t play the same role in getting there. For modern...

8 Min Read

Read More

Google TV Advertising in 2026: Complete Guide for Marketers

As Connected TV viewership surges past linear cable in 2026, Google TV advertising has become a go-to channel for marketers seeking premium big-screen reach with...

8 Min Read

Read More

MVPD and vMVPD: Differences & Similarities Explained

Both MVPDs and vMVPDs offer access to live and on-demand TV, but the way they deliver content and reach audiences has grown increasingly distinct. As...

7 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.