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The latest on Connected TV, performance marketing, and everything in between

MNTN on Marketing

Get the secrets for CTV success, pulled from the pages of our playbook.

MNTN on Marketing

We Ran Testimonials as TV Ads. It Was a Really Good Idea.

Your customers are your best marketers. You can run the coolest, most engaging brand campaign, but sometimes nothing hits harder than hearing a real person talk about how your product made their life easier. That’s been our experience at MNTN,...

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MNTN on Marketing

Small Change, Big Impact: How a Simple Creative Update Boosted Performance

Marketers are no stranger to being asked to do more with less — less budget, less time, less bandwidth. And yes, that includes us. Even at a CTV advertising company like MNTN, where testing is central to our strategy, resources...

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MNTN on Marketing

What We Learned From Running CTV Like Traditional TV

One of the things I love most about our marketing team here at MNTN is that we’re always testing — pushing our platform and generally seeing just how far we can take Connected TV advertising. If there’s a question worth...

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MNTN on Marketing

How We Optimized Our Lower Funnel Performance With TV Ad Variations

MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I'm the Director of Performance Marketing here at MNTN. As an advertising software company with our own CTV ad platform,...

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Product News

The latest and greatest updates on Performance TV.

Why Supply Quality Matters More in Streaming

Streaming is different. It’s lean-back, high-attention, and premium by nature, but only if the underlying supply actually delivers on that promise. Enter MNTN’s curated approach to inventory. With MNTN Performance TV, advertisers run across a carefully selected set of premium...

4 Min Read
Product News

Show Up In Cultural Moments with QuickFrame AI’s New Seasonal Effects

3 Min Read

Product News

Create Standout Moments in Just Seconds With QuickFrame AI Effects  

3 Min Read

Product News

MNTN Announces Creative Integration With QuickFrame AI to Help Brands Go Live Faster

3 Min Read

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QuickFrame Blog

Everything you ever wanted to know about creative production, from CTV to social and beyond.

Social Media Video Ad Specs & Placements Guide (2026)

1 Min Read

Social media video advertising keeps getting more complex, and keeping up with every platform’s placements, formats, and specs is a real challenge — especially as platforms continue launching new ad surfaces and retiring old ones....

When Is the Best Time to Post on Twitter (X) in 2026?

1 Min Read

X, formerly known as Twitter, never really sits still, and neither should your posting strategy. If you want to break through the scroll in 2026, knowing the best time to post on X matters just...

How Does the Facebook Algorithm Work in 2026?

1 Min Read

In 2026, the Facebook algorithm is more sophisticated and opportunity-rich than ever before. The platform has doubled down on AI-driven discovery, making it possible for brands to reach entirely new audiences without relying on follower...

Instagram Reels in 2026: The Definitive Guide for Marketers

1 Min Read

In 2026, leading marketers are building robust omnichannel strategies that seamlessly combine the precision targeting and measurable performance of Connected TV with the viral discovery power of short-form social video. At the heart of the...

How To Make a Reel on Instagram: Step-By-Step Guide

1 Min Read

Instagram is not a side quest for marketers anymore. DataReportal says Instagram ads reached 1.74 billion users in January 2025, and Pew found that 50% of U.S. adults use the platform. In a video ecosystem...

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MNTN Research

In-depth analysis of the streaming television, video, and media landscape

Your Guide to Father’s Day CTV Audiences 2026

By Frankie Karrer
April 27, 2026

1 Min Read

Ad-Supported Tiers Now Own 28% of Streaming Revenue

By Frankie Karrer
April 24, 2026

1 Min Read

The Summer of Momentum: 3 Trends To Shape Your 2026 TV Advertising Strategy

By Cat Hausler
April 17, 2026

1 Min Read

Over a Quarter of Marketers Measure CTV Success by Conversions and Sales

By Frankie Karrer
April 17, 2026

1 Min Read

Explore MNTN Research