Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Your Guide to Father’s Day CTV Audiences 2026

By Frankie Karrer
April 27, 2026

Your Guide to Father’s Day CTV Audiences 2026

Ad-Supported Tiers Now Own 28% of Streaming Revenue

By Frankie Karrer
April 24, 2026

Ad-Supported Tiers Now Own 28% of Streaming Revenue

The Summer of Momentum: 3 Trends To Shape Your 2026 TV Advertising Strategy

By Cat Hausler
April 17, 2026

The Summer of Momentum: 3 Trends To Shape Your 2026 TV Advertising Strategy

Over a Quarter of Marketers Measure CTV Success by Conversions and Sales

By Frankie Karrer
April 17, 2026

Over a Quarter of Marketers Measure CTV Success by Conversions and Sales

Your 2026 Guide to Father’s Day Creative

By Frankie Karrer
April 16, 2026

Your 2026 Guide to Father’s Day Creative

Second-Screening Among Older TV Viewers Has Nearly Doubled

By Frankie Karrer
April 10, 2026

Second-Screening Among Older TV Viewers Has Nearly Doubled

Father’s Day 2026: The Dad Economy Isn’t Slowing Down

By Frankie Karrer
April 6, 2026

Father’s Day 2026: The Dad Economy Isn’t Slowing Down

Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026

By Frankie Karrer
March 23, 2026

Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026