Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
5 marketing lessons hiding inside Disney’s merchandising engine
Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion.
Marketing artificial intelligence (AI)
4 steps to building real AI skills without waiting on leadership
Leadership may expect AI adoption without a roadmap. Here’s a four-step framework for marketers to build practical AI skills and scale impact.
Marketing artificial intelligence (AI)
How to speed up AI adoption and turn hype into results
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity.
Why martech teams need diagnostic talent in 2026
Most martech friction comes from misinterpretation. The right talent can distinguish useful complexity from decay and restore team confidence.
Think different: The Positionless Marketing manifesto
Assembly-line methods put marketers in a box. Technology removed it - marketers haven't noticed.
Marketing artificial intelligence (AI)
How to level up your AI maturity from tools to transformation
A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands.
Rethinking marketing creativity in compliance-heavy industries
Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk.
When everyone has AI, thinking becomes the differentiator
As AI makes outputs abundant, the quality of your inputs becomes the real driver of performance. Strategic questions now shape entire outcomes.
Why today’s AI panic feels like the 1990s internet all over again
The AI debate echoes 1990s internet fears. See what marketers learned last time and how transparency, ethics and readiness can guide this new era.
Marketing artificial intelligence (AI)
5 ways AI changed marketing strategy in just one year
New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.
How dirty data broke marketing
Dirty inputs created a system that misunderstands people. Clean data brings back context, consent and meaning.
5 capabilities that separate AI-native teams from everyone else
Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day.
Why content-driven branding is the real fix for zero-click traffic loss
See how a clear brand voice and consistent content can strengthen your brand as customer journeys become less visible in analytics.
How to stop AI decisions from repeating human biases
When AI answers sound confident but ignore consequences, they can become biased, high-stakes mistakes — unless you know how to intervene.
How MOps and CreativeOps can align to unlock operational excellence
Breaking down silos between marketing and creative operations leads to better planning, stronger insights and a more efficient end-to-end marketing lifecycle.
The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing.
The three forces that shaped martech in 2025
Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026.
What B2B marketers can learn from Asia’s fast-evolving strategies
From China’s mobile-first tools to Japan and India’s evolving practices, these shifts show how buyers react when messaging, data and culture converge.
CMOs face a make-or-break moment as digital channels and personalization collapse
Digital channels are crumbling, personalization is backfiring, and Gartner says CMOs must rethink everything—or risk becoming irrelevant.
The real reason marketing budgets get cut — and how to stop it
Stronger modeling and disciplined measurement help marketing earn credibility where it matters most.
The $1.5 billion decision that redefined CVS’s brand
CVS proved its purpose by walking away from tobacco revenue — a bold choice that built trust and long-term brand credibility.
Data readiness is the missing foundation of AI-powered marketing
Skip the firehose. Build a curated data pipeline that strengthens trust, improves prompts and powers more effective AI decisions.
The quiet positioning mistakes that kill growth
Misaligned messaging breaks trust fast. Dropbox shows how disciplined positioning scales. Here’s how to fix your internal signals.
AI is forcing a shift from data silos to shared customer context
The next wave of digital transformation is about connecting context. AI reveals the gaps between how companies store data and how customers experience it.
Why your AI strategy isn’t delivering ROI and how to fix it
Tired of 'fixing the chatbot?' Let's build an AI system that thinks with you and turns your team's knowledge into measurable ROI.
Gamification has promise and pitfalls
Gamification can boost engagement and loyalty, but when rewards are poorly designed, they can undermine motivation and turn users off instead.
5 ways AI is changing where and how influence happens in affiliate marketing
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click.
How showing up — even when you’re scared — builds marketing confidence
Vulnerability isn’t weakness. It’s how you build trust and authentic leadership. Here's how courage and connection can transform your marketing.
5 marketing maturity levels: From siloed to autonomous
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
How to turn holiday shoppers into loyal friends, not one-time buyers
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too.
Optimization and personalization
Why behavioral segmentation beats personas for real personalization
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization.
How small companies can win with account-based marketing
ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter.
Winning executive trust in the move beyond marketing attribution
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact.
Why GTM keeps selling to the least profitable people
Evangelism feels heroic — but it's burning your budget. Want GTM that compounds value, not waste? Learn the causal way.
Is martech driving the blandification of marketing?
Martech promised smarter personalization, but it’s producing sameness. Here’s how to think differently.
Rethinking marketing’s relationship with data
Years of optimization and personalization have left marketing chasing metrics over meaning. Clean data offers a way to rebuild trust.
Marketing artificial intelligence (AI)
The AI oversight gap is marketing’s next governance test
Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore.
Do you know who’s on your email list?
Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership.
Quiet martech is redefining how teams work
By prioritizing simplicity and integration, marketing teams are finding calm, creativity and measurable gains in a less-is-more approach.
Marketing artificial intelligence (AI)
Structuring AI for marketing impact through focused, real-world activation
AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose.