Marketing technology
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AI shopping stats 2026: What you need to know
AI shopping went mainstream faster than any channel before it. Here are the numbers you need to know about where it is and where it's going.
AI is pushing composability beyond software
The martech stack now has a new building block: intelligence that can reason, plan, and work alongside SaaS systems and human teams.
HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots
June's HubSpot updates are focused on turning information you already have into something HubSpot can act on directly.
The 7 layers of an AI-ready marketing operating system
See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI.
Is your website invisible to AI search?
Many brand websites that look fine to people appear as empty to AI crawlers. Here's what to do about it.
Stop buying AI and start buying capabilities
"AI-powered" hides what a product actually does. A four-part framework makes vendor claims easier to evaluate and compare.
Salesforce’s woes underline marketing’s agentic AI problems
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption.
Your content isn’t your competitive advantage anymore
Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you.
SaaS can no longer compete on software alone
With AI making software features easier to replicate, SaaS must help customers build capabilities that deliver lasting business value.
Run this AI audit before your next budgeting cycle
Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks.
The secret to scaling vibe coding isn’t better prompts
Turn AI-generated code into maintainable software with a prompt log that improves governance and accountability.
If your martech stack could talk, what would it say?
Good martech tools can't deliver value without ownership, governance, and the operational discipline to keep them working together.
You’re using AI to scale the wrong part of GTM
Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals.
Why your CAC keeps rising while deals don’t improve
The missing link between awareness and trust may explain why higher acquisition costs aren't producing better business outcomes.
Content management systems (CMS)
The CMS is becoming the AI operating system for brands
Choosing a CMS now means preparing for AI discovery, governance, personalization, and agents. Learn what to look for in your next platform.
Marketing artificial intelligence (AI)
Getting started with Hermes Agent Desktop
Learn how to install Hermes Desktop, connect a model, create reusable skills, and keep marketing workflow context under your control.
Customer relationship management (CRM)
HubSpot reverses course after customers reject data sharing
Beyond the backlash lies a bigger issue for marketers: when vendors need customer data for their products, who captures the value?
HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner
May's HubSpot updates focused on making AI an active participant in your work, not just a tool you prompt.
Turning marketing complexity into a competitive advantage
More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales.
Marketing artificial intelligence (AI)
How to build a Hermes Agent-style workflow
Most AI tool workflows send the model far more data than it needs. The fix is a simple shift that cuts waste without cutting capability.
HubSpot’s Warmly deal points to the next generation of CRM
HubSpot's acquisition shows CRM platforms are evolving from customer databases into AI systems that identify buying intent and take action.
U.S. state data privacy laws: What you need to know
Updated with information on new privacy laws in Louisiana and Vermont.
The rip-and-replace pitch is out of step with today’s buyers
The default martech sales motion asks you to tear out your stack and bet 18 months on a rebuild. Buyers increasingly prefer a different path.
Marketing artificial intelligence (AI)
Agentic AI is rewriting martech economics and infrastructure
A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn't using fewer tools, it's changing where your data lives.
When AI runs the workflows, what happens to MOps?
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact.
Why trust belongs at the center of your data strategy
More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction.
Databricks unveils CustomerLake, its agentic CDP
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping.
Salesforce acquires Fin, formerly known as Intercom
Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms.
The martech categories hit hardest by AI agents
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced
How to rank for SaaS in AI search
Want more AI-driven leads? Learn how SaaS brands can influence AI recommendations, improve sentiment, and increase visibility across leading LLMs.
Why platform certification doesn’t equal martech transformation
The biggest risk in martech implementation may be confusing product expertise with operational competence.
B2B services in AI search: Increase visibility in AI answers
Your next client may find you through AI. Learn how B2B firms can earn mentions, citations, and recommendations in ChatGPT, Gemini, and Google AI Mode.
Marketing artificial intelligence (AI)
How to make vibe coding sustainable inside the enterprise
AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows.
Salesforce pushes agentic marketing from planning to pipeline
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.
Customer portals, more AI in HubSpot’s April update
April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know.
What happens to Marketing Cloud as the data layer takes charge at Salesforce?
Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI.
Agentforce needed a content layer, so Salesforce is buying Contentful
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping.
Consumers like AI content until they know it’s AI
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it.
AI agents are exposing martech’s weak point
A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows.
Why martech stacks are getting messier
Companies may be avoiding expensive platform migrations, but they're creating a growing integration and complexity problem.