Marketing artificial intelligence (AI)
GEO is following the same path as early SEO
SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Marketing artificial intelligence (AI)
SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most.
Mike Maynard | Jun 23, 2026 at 8:42 am ETLong sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down.
Mike Maynard | Apr 22, 2026 at 8:54 am ETA study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short.
Mike Maynard | Feb 27, 2026 at 9:03 am ETGenerative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content.
Mike Maynard | Jan 15, 2026 at 8:24 am ETMartech promised smarter personalization, but it’s producing sameness. Here’s how to think differently.
Mike Maynard | Oct 28, 2025 at 8:42 am ETMarketing artificial intelligence (AI)
Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t.
Mike Maynard | Sep 5, 2025 at 8:15 am ETMarketing artificial intelligence (AI)
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Mike Maynard | Jul 7, 2025 at 8:32 am ETWe keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
Mike Maynard | Apr 21, 2025 at 12:47 pm ETB2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.
Mike Maynard | Feb 20, 2025 at 1:20 pm ETPredicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
Mike Maynard | Jan 23, 2025 at 1:13 pm ETUnpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.
Mike Maynard | Nov 19, 2024 at 10:30 am ETDive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy.
Mike Maynard | Sep 12, 2024 at 11:50 am ETLearn how to integrate your martech stack without coding and connect data across platforms using simple automation tools.
Mike Maynard | Jul 24, 2024 at 9:47 am ETTo get the most out of your data, you need to integrate the various platforms in your stack. That's not often easy to do.
Mike Maynard | May 23, 2024 at 12:15 pm ETMartech innovations have created hundreds of little islands of strategy, tactics and data.
Mike Maynard | Mar 14, 2024 at 10:42 am ET