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MarTech
82.8K posts
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MarTech
@martechismktg
Connecting the content, thought leadership, and event-based education like never before. Sister to @sengineland @smx @martechconf. MarTech is marketing!
martech.org
Born January 1
Joined January 2008
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  • user avatar
    MarTech
    @martechismktg
    Jul 31
    AI-native companies are growing fast, but median NRR is 48% vs. 82% for B2B SaaS. Growth alone isn't defensibility. The 4S framework shows what customers would lose by leaving: martech.org/how-to-build-a…
    559
  • user avatar
    MarTech
    @martechismktg
    Jul 29
    AI tools alone rarely fix slow marketing operations. To get more value from #AI, redesign the system around the campaign: how work enters, where context lives, who approves it, how it activates and what the team learns next. Here are the 7-layer Marketing OS 🧵👇
    926
  • user avatar
    MarTech
    @martechismktg
    Jul 29
    Message volume is rising, and for some brands, repeat purchases are falling. Mike Pastore and Eric Miao of @attentiveHQ explain why relevance (not frequency alone) should guide customer messaging 👇
    00:00
    462
  • user avatar
    MarTech
    @martechismktg
    Jul 28
    AI agents may find your brand and still reduce it to price, ratings and delivery speed. The real risk in agentic commerce is losing customer preference, data and pricing power. Learn how to avoid it here: martech.org/the-real-risk-…
    428
  • user avatar
    MarTech
    @martechismktg
    Jul 27
    AI search is the top new client request for 66% of agencies. Yet nearly half still can't track AI-driven discovery. Here are 4 metrics can turn "Do we show up in ChatGPT?" into a reportable answer: martech.org/your-client-ju…
    1.4K