4 questions to ask before adding AI to an event workflow
MAICON's approach to AI offers a practical framework for deciding which tasks to automate and which should remain human.
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Lisa Shaw's latest articles
How to choose the right research partner and get better B2B results
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit.
Marketing leaders need peers, not playbooks
In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help.
Why it’s time to rethink your B2B thought leadership strategy — especially around events
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence.
How to use AI to turn one event into a month of content
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.
How the event-first approach to marketing can maximize research ROI
Having your partners and community shape the research will give you content people want and a built-in audience interested in your events.
How to maximize event ROI using smart budgeting
Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy.
How to align teams early with a strategic event workshop
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
How small companies make a big splash with event content
Hear from two companies driving engagement and pipeline for months after their events with strategic content.
How to repurpose marketing event content
Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner.
How to unlock more value from your event content
Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations.