Metropolregion Berlin/Brandenburg
3899 Follower:innen
500+ Kontakte
3899 Follower:innen
500+ Kontakte
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I've spent the last decade at the intersection of tech, gaming, and culture, helping the…
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3899 Follower:innen
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Kalie Moore hat dies geteiltComms horror stories from the last month in honor of Halloween. There’s a lot, so buckle up. 🎃 👻 A client sends you a media list, and you realize ChatGPT made it. 👻 A client hands you a brief that was clearly written by AI, and you take it at face value because why wouldn’t anyone check it? You build an entire executive positioning plan around the spokesperson it named, and then find out they don’t actually want the SVP of sales speaking. 👻 The ghost story. A journalist says she’ll take the exclusive, and then you just don’t hear back from her. Again and again and again. (This one did work itself out, but it aged me) 👻 You land a tier one exclusive, and the client is disappointed because it was only one hit, even though we agreed on the exclusive route. 👻 You ask a client for their own thoughts in order to draft an op-ed, without AI, because that’s the requirement and you’ll be writing it with your own brain. They send you ChatGPT’s thoughts instead. 👻 You get accused of using AI on something you wrote yourself. 👻 And the one keeping me up at night: a journalist told me she now has an AI agent filtering her inbox. If she doesn’t already know you, your pitch might never reach her. Looking back at this list, most of these didn’t exist two years ago. In a lot of ways, AI has made this job harder, not easier. Happy Halloween from me and the ghost hotdogs I made for my daughter’s party in between calls today 👻🌭
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Kalie Moore hat dies geteiltThe best conversations at tech conferences happen outside the four walls of the event. So for Web Summit, we're making space for a few of them. High Vibe PR and friends are hosting The Conversation, a curated dinner bringing together founders, investors, and people doing interesting things across AI, gaming, and frontier tech. And we're doing it at my favorite restaurant in Lisbon, a city that's become a second home to me. We're keeping the guest list small because I'd rather have a table full of great conversations than a room full of small talk. If you’re in Lisbon for Web Summit and want to pull up a chair, send me a DM.
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Kalie Moore hat dies geteiltGardens Interactive raised more than $70M for a game that hasn’t launched yet. Their first pitch deck came together after a cold DM to an artist they admired. I sat down with Stephen Bell and 🔔Chris Bell🔔, two of the three co-founders of Gardens Interactive, whose credits include Journey, Sky and What Remains of Edith Finch, for the latest Naavik Gaming Podcast. Early on, Chris kept a folder of images that captured the feeling of adventure they wanted. One piece, by the illustrator Ma-ko, stood out. Chris wished they could find someone who drew like that. Their third co-founder, Lexie Dostal, had a simpler idea: why don’t we just ask him? So they slid into his DMs. Mako let them use his personal portfolio to build their seed deck, and they went from having no art at all to a deck full of his work. He’s been shaping the look of the game ever since. We also get into why Gardens isn’t friendslop, what took three years, why traditional VCs led the round, and why they brought in Valve’s Mike Ambinder to design monetization around one promise: Gardens will never be pay to win. Link to the full episode in the comments👇🏻
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Kalie Moore hat dies geteiltOkay, I've been sitting on this news and I can FINALLY share it: High Vibe PR is officially a 2026 Inc. Magazine #PowerPartner Award winner 🏆 What makes this one so special is the judging process. You can ask up to ten clients to provide feedback. So we reached out to 10 of ours, and every single one of them said yes, and some even sent us the screenshots before submitting. One called us their "right hand on PR," another said there's "no other PR partner like this," and one just straight up said we're the "best PR firm we've ever worked with!" Tiffany Kavuma even created a “feel good folder” for us to revisit on particularly tough days. High Vibe is my second agency, and when I started it six years ago I really only had one rule: work with kind people I believe in. Our clients don't only understand the value of PR, but they trust us to help shape how they communicate. Most have been with us for years through funding rounds, acquisitions, and new ventures. They're not just clients, they're partners, who see us as extensions of their teams. As a PR person it is hard to be on the other side of the table and put yourself out there, but this year we doubled down on doing our own PR and have taken home with PR Agency of the Year at the US Agency Awards, two Golds at the Bulldog PR Awards, a PR Net Next Gen honor, and now this one on top. To every client who vouched for us, and to the team who shows up for them every single day, thank you 🙏
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Kalie Moore hat dies gepostetMore than 80% of the private capital that went into gaming last quarter went to AI and tools. Drake Star’s Global Gaming Report Q3 2026 just came out and these were my takeaways: ✨Less money, more deals. Private financing came in at $1.6B across 106 rounds, down from over $2.5B across 96 in Q2. ✨AI valuations keep climbing. General Intuition raised at $6.2B, nearly triple where it was a quarter ago, and Meshy closed a ~$400M Series B. ✨Public markets are back. The Drake Star Gaming Index rose about 15% in the quarter, led by PC and console. Mobile is down 12% since the start of 2025. ✨M&A moved east. Asia led deal count, driven largely by big companies selling off non-core studios. When I sat down with Michael Metzger at Gamescom, I asked him if we’re in an AI bubble. His answer was that the money reflects a real opportunity, and some of these companies will become enormous, but plenty of the ones raising big rounds today won’t make it. Q3 reads like that bet getting bigger. He also told me the category he thinks is most undervalued right now is AA studios. With less than 20% of capital going anywhere other than AI and tools, that call looks even more contrarian this quarter. Separately, I’d love to have the Meshy team on the Naavik podcast! Any intros are appreciated. Link to the full report in the comments👇🏻
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Kalie Moore hat dies geteiltHow does a solo developer make seven figures from browser games that are completely free to play? I sat down with Abe Train, CEO & founder of Trainwreck Labs, for the latest Naavik Gaming Podcast to find out. He’d worked his way up from meat buyer to head of business intelligence at HelloFresh, had never built a game, and quit on New Year’s Eve 2021 with about six months of runway. A month later Wordle took over the internet, so he made Globle, a daily geography guessing game, and posted it to Reddit. He put the exact same post in two subreddits. In r/geography it took off, spread to Twitter, and had people with huge followings tagging him. In r/webdev, a much bigger community, it got zero traction. In his words, if he’d only posted it once, he’d be speaking to me from a very different place today. We also get into why paid creator marketing rarely works for ad-driven games, why players always ask for games to get easier but never harder, how he barely writes code anymore, and why there’s still no AI art in any of his games. Link to the full episode in the comments👇🏻
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Kalie Moore hat dies geteiltIf your seed round is under $10M and TechCrunch, Business Insider, or Forbes is on your wishlist, you need to read this before pitching. Between July and September, we logged 71 funding stories across TechCrunch, Forbes and Business Insider, and tracked the size of every round. Here's the median round each one covered: TechCrunch: $117.5M Forbes: $70M Business Insider: $22M Business Insider covered the most early-stage rounds, with 7 of its 21 at $10M or under. Forbes had only 3 of 14, and the smallest of those, a $4M round, was a story we placed :) Placing 100M+ rounds is much easier, but smaller rounds can absolutely land tier one. We've gotten Acti into TechCrunch at $5.3M, snag and Cheer Games into Forbes at $4M and $4.5M, and Uplane into Business Insider at $4.5M. But the story wasn’t the raise. Here’s how we did it: Acti: Led with product. The pitch led with the launch of their AI keyboard and offered the reporter early access. The funding round was mentioned at the end. snag: Led with a broader trend, We went to a reporter who covers the creator economy with a trend story about housing as its next frontier, and Snag was at the center of it. Uplane: We led with the numbers + clients. They crossed $1M in ARR within six months and had Deutsche Bahn as a client. And sometimes the placements come down to a mix of story + timing + luck, which is one of the many reasons why PR is stressful. For founders raising under $10M, here's where I'd start: 🤞🏼 Level set your expectations before you pitch anyone and always offer an exclusive. ✨ Find the most compelling part of your story, because the raise is usually the least newsworthy thing about you. 🧠 Get creative with your angles, whether that's a trend piece, your traction numbers, or your founder story. 💪🏼 Consider working with a comms partner who'll dig for that story with you, because at this round size it takes real work to find.
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Kalie Moore hat dies geteiltSeptembers highs from High Vibe PR in 60 seconds 🔥 Instead of our usual weekly highs, we put the whole month into one banger video. A few moments I'm still riding high on: ✨Two clients on broadcast - traditional (Fox news) + new media (etn) ✨Overwolf launched its In-Game Audience Map onstage at IAB PlayFronts, covered exclusively by Variety, with interviews in Forbes, AdExchanger and Marketing Dive. ✨I sat down with Michael Metzger for an IRL Naavik gaming podcast episode, and joined Joseph Kim on GameMakers to talk about what actually works in game PR right now. ✨Plus Forbes exclusives for snag's seed round and Gauth's new UGC feature, which also launched on Product Hunt. ✨ Lots of great gaming hits including Pocket Worlds acquiring Hotel Hideaway. October is already moving. We're kicking off two new partnerships, one in gaming and one in AI music, heading to Helsinki for PCG Nordics, and gearing up for Lisbon next month. If you're heading to Web Summit, I'm thinking about hosting a gaming and entertainment dinner. Comment or DM me if you want an invite 👋🏻
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Kalie Moore hat dies gepostetThe AI whistleblower story that took over the internet this month has a PR plot twist. As someone who books these interviews for a living, there are a few things about the timeline that jumped out at me. 📰 On September 8th, the biggest headline in this AI newscycle dropped when AI researcher Jacob Coxon announced in a WSJ exclusive that he was quitting Anthropic because the frontier labs were putting the world at risk. His X thread passed 173 million views. The news went EVERYWHERE. 🔍 On Thursday, Pirate Wires reported that Jacob has been working with DEY., a communications firm associated with prominent AI safetyists, including Eliezer Yudkowsky and MIRI. 🎙️ Why this matters: Jacob was positioned as a whistleblower. When Bret Baier asked him on Fox whether he worked with any third parties, he said "not at all." An email shows DEY. was booking him that same day. 📈 A few things looked a little fishy. His X account was inactive before the thread. He secured a fancy interview on his first try. A day after his first post, he was on CNN, NBC and Fox, with Axios, TIME and WIRED interviews out too. Whoever ran that did a great job. ⚖️ To be fair, Pirate Wires says it doesn't know when the relationship began. Nate Soares says he introduced Jacob to DEY. once the post passed 100,000 likes, so this could be a firm organizing inbound interest. 🤔 So what's real? And why does this matter? Did Jacob act on his own because he believes it? Is a firm doing this on behalf of its other clients who are prominent AI doomers? Is it broader, maybe political? Or, to be really cynical, does this take pressure off Anthropic's IPO? 💡 If you've been in PR for a while, you probably read every story like I do. I can't casually read the news without thinking about who wanted this story in there, who pitched it, and why. 🔮 Fear is the easiest story to sell, and "AI could kill us all" might be the most powerful version of it right now. Whether Jacob is right or wrong, it's a good reminder to ask who might be working behind the scenes when a story like this shows up everywhere at once. PR friends, when a story breaks this big, what's the first thing you look for?
Kalie Moore hat auf einen Kommentar geantwortet
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Cindy Dodd⚡️ We have a policy to not use AI in pitches, which I *hope* helps. The one thing I have started doing more is scheduling chats with reporters we've worked with in the past. It used to feel cringe, but now the IRL (or virtual coffees) matter more. Everyone wants to feel a personal connection.
Kalie Moore hat einen Beitrag kommentiert
1 Woche
Thanks so much for always being in our corner Gil Tov-Ly!
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Kalie Moore hat darauf reagiertKalie Moore hat darauf reagiertDuolingo has faked its mascot's death, crashed a Charli xcx concert and somehow made a love story with a Scrub Daddy sponge happen. So naturally, I had to put one of the masterminds behind the owl to the test. On the latest episode of Campaign Chemistry, I sat down with Katherine Chan, Duolingo's senior director of brand marketing, for a conversation about the creative chaos behind one of the internet's most recognizable brands. We got into Kat's pretty incredible career path: moving to Austria for Red Bull without speaking German, raising her hand to become a PM in Elon Musk's office at Tesla, running comms for Zuckerberg at Meta and eventually finding her way to Duolingo. And the timing couldn't have been better: We recorded just days after Duolingo showed up outside Apple's NYC flagship store as an Apple Genius, handing out green apples to celebrate the launch of the iPhone Duo. We talked creative freedom, moving at the speed of the internet, knowing when to push a brand's boundaries and why good taste might be the ultimate competitive advantage. Link to listen in the comments! P.S. Shoutout to Jack Westerkamp for trading me his butt Duo blind box for my skeleton Duo at the Duolingo Ads dinner
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Kalie Moore hat darauf reagiertI have no words to say how excited I am to be part of this project. So much hard work and positive energy has flown into this that I am genuinely thankful. Waaaay too many individuals to appreciate The Walt Disney Company and Voicemod but special thanks to Trent Bielen Richard Kyle Shane Jacobson Alex Bordanova Manu Pinedo Jonas V. Schürmann Silvia Doz Natalie White and all the others, you know how you are. Also, this is the first leap into this world, so much more to come. #gameraudio #voicemod #disneyKalie Moore hat darauf reagiertThis is the way: Voicemod unveils Marvel and Star Wars Soundboards to bring more creative expression to voice chatThis is the way: Voicemod unveils Marvel and Star Wars Soundboards to bring more creative expression to voice chat
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Kalie Moore gefällt dasKalie Moore gefällt dasComing soon on Forbes How Leaders Navigate AI Data Overload and AI Speeding From email to LinkedIn, to phone calls, to doing research, investigations, and reports, the amount of data that AI generates and the speed at which it generates is like driving an 8-wheeler truck way above the speed limit on a grinding, curving mountain road. AI data overload and AI speeding impacts governments, companies, communities, and individuals, affecting productivity, focus, and generating AI fatigue. AI data overload and AI speeding not only applies to business tasks, but when workers go through primary communication channels like emails, messages, social media, and phone calls, they find themselves overwhelmed with AI-driven engagement. AI data overload and AI speeding also affects specific departments; this includes HR or executives making decisions, and security teams, which can not keep up with the amount of alerts that AI-driven cyberattacks are generating. In this report professionals from companies in different industries explain how they experience AI data overload and AI speeding, how it affects their operations and workers, and how they are navigating the issue.
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Kalie Moore gefällt dasKalie Moore gefällt das
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Kalie Moore gefällt dasKalie Moore gefällt dasI'm a big fan of Gamesbeat: a wonderful team of people who are passionate about the game industry, and their events feel intimate in a way that reminds me of the earlier days of the industry. I was looking forward to being an attendee, but happily I'm also going to participate in some sessions. If you can, please join! For those who haven't already registered, here's a code for a 25% discount: GBNEXT26_SPEAKER_25 The sessions I'll be helping with are: • 𝗔𝗔𝗔 𝘁𝗼 𝗜𝗻𝗱𝗶𝗲 - You can imagine I have some thoughts on this topic! • 𝗧𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗣𝗶𝘃𝗼𝘁 - How do we adapt to the current environment? And finally, I'm very much looking forward to having a 𝗙𝗶𝗿𝗲𝘀𝗶𝗱𝗲 𝗖𝗵𝗮𝘁 𝘄𝗶𝘁𝗵 𝗣𝗵𝗶𝗹𝗶𝗽 𝗛𝗼𝗹𝘁 from Undead Labs. I have tremendous respect for how Philip navigated recent turbulent times. I hope to see you all there!
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Kalie Moore hat darauf reagiertKalie Moore hat darauf reagiertToday, I’m excited to share that we’ve raised $55M in funding at a $1.25B valuation, led by IVP with support from Andreessen Horowitz, Forerunner, Array Ventures and an incredible group of founders and investors, including Marc Benioff, Tobias Lütke, Dick Costolo, and Marissa Mayer. Everyone has an operating system for their phone. We’re building one for your life. Right now, life is scattered across apps, group chats, calendars, and tabs. You’re the one connecting the dots and keeping everyone on the same page. We believe AI can change that. We’re building Wabi: personal AI designed for life together. It brings your people, context, and tools together through personalized mini-apps that help you coordinate plans, share the mental load, discover new things, and show up for each other. Because AI shouldn’t just help us get things done. It should help us do more of what we love, with the people we love. This funding will help us make Wabi smarter, more proactive, and available to more people. Your people. Your interests. Your AI. Join us 👇
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Kalie Moore gefällt dasKalie Moore gefällt dasGreat to see our client LoyaltyLion featured in the Financial Times. The article looks at the growth in UK subscription spending and how businesses are thinking about customer retention. LoyaltyLion's CEO Charlie Casey said businesses were “increasingly focused on lifetime value and repeat purchasing”, rather than treating every sale as an isolated transaction. “We’re also seeing the lines between subscriptions, memberships and loyalty programmes blur,” he added. Thanks to Aliya Shibli for including Charlie, and to Francesca for her fab work on this. Read the piece here: https://lnkd.in/enx3SmRVUK spending on subscriptions rapidly outpaces other goods and servicesUK spending on subscriptions rapidly outpaces other goods and services
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Kalie Moore gefällt dasKalie Moore gefällt dasI'm working on an upcoming piece for Blurring The Lines about the evolving media landscape, and I'm looking to speak with a few people who have firsthand experience navigating these changes. Specifically, I'd love to connect with: 👀 Independent journalists who have left traditional newsrooms to launch their own publications or newsletters on beehiiv, Substack, or elsewhere. 👀 Media executives who work in audience development, editorial strategy, or media business development. I'm particularly interested in how the relationship between journalists, publishers, and audiences is changing, and what that could mean for the future of media. If this sounds like you, or someone you know, please comment below or message me!
Berufserfahrung und Ausbildung
Veröffentlichungen
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Brands Are Disregarding Women in Esports. Here’s How to Create More Inclusive Strategies
Adweek
Veröffentlichung anzeigenEveryone knows there’s a gender gap in esports when it comes to female pro players on the biggest stages, but are we neglecting a bigger and more critical audience? Female fans have traditionally been given the cold shoulder by brands investing in esports. and evidence shows it’s time for that to change.
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The Berlin Startup Ecosystem Needs An IPO In The U.S.
TechCrunch
Veröffentlichung anzeigenBerlin is home to several of the tech world’s mythical unicorns, such as SoundCloud, Delivery Hero and a handful of Rocket Internet companies. However, while both Rocket Internet and Zalando went public on the Frankfurt Stock Exchange last year — quite successfully, I might add — there is little fanfare for German startups in the international community. So what comes next? The next big thing is an Initial Public Offering (IPO) in the United States (U.S.).