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With two decades in the games industry, I have consistently focused on products that…
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Congrats! You just discovered the next Gaming Hub in Europe!
Congrats! You just discovered the next Gaming Hub in Europe!
Forget Barcelona or Berlin! Get ready for the next great opportunity to expand your game development! Discover with us…
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Luis de la Camara heeft dit gedeeld
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Luis de la Camara heeft dit gerepostLuis de la Camara heeft dit gerepostLast week, we took over the iconic Klamath ship alongside our friends at Tubi, Adjust, PubMatic, and NBCUniversal for another flagship CTV Live event. Our great panelists shared their perspectives, practical insights, and experiences from across the CTV landscape before heading to the rooftop to enjoy networking time with sweeping views of the Bay. We also seized the opportunity to officially release our CTV Performance Playbook, filled with actionable strategies to help mobile growth marketers turn big-screen reach into measurable results. Thank you to everyone who joined. Check out the video recap below, and grab your free copy of the playbook via the link in the comments! 🎬👇 #CTV
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Luis de la Camara heeft dit gedeeldI am excited to be speaking about Performance CTV at Unlocked Mobile & App Growth Summit Amsterdam 2026, Europe's premium summit for mobile and app growth! Tomorrow, Amsterdam will bring together the minds behind mobile growth, product innovation, user acquisition and customer engagement to explore what's next for the app economy. From AI-powered growth and performance marketing to lifecycle personalisation, user retention and monetisation, the agenda is packed with conversations that matter to today's mobile-first businesses. Looking forward to sharing insights, exchanging ideas and connecting with fellow industry leaders, growth marketers, product teams and innovators shaping the future of mobile. If you're working on building, scaling or growing an app, this is a room you'll want to be in! Venue: Hotel Okura, Amsterdam Date: 28 October 2026 Register Now: https://lnkd.in/dYpTVGFZ See you in Amsterdam! #UnlockedAmsterdam #MobileAppGrowth #AppGrowth #MobileMarketing #GrowthMarketing #UserAcquisition #AppRetention #MobileInnovation
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Luis de la Camara heeft dit gedeeldThere are small things that happen during one's career that are worth pausing and savoring. When you see the names and brands that The CMO Hub congratulates, it's such an honor to be included among those leaders. Smadex is at the forefront of AdTech, leading the performance CTV revolution, and I am so lucky to be part of that. Vamos!!Luis de la Camara heeft dit gedeeldThe CMO Hub congratulates Luis de la Camara on being appointed as Chief Marketing Officer at Smadex. Luis brings two decades of experience in gaming and mobile marketing, spanning brand, growth, and user acquisition. Before joining Smadex, Luis served as Vice President of Global Marketing at Rovio Entertainment, the company behind Angry Birds, where he was a member of the leadership team. Earlier, he held marketing and growth roles at Scopely, King, Gameloft, 2K, and Electronic Arts (EA) Arts. In his new role, Luis will lead global brand strategy, product marketing, account-based marketing, and corporate communications at Smadex, a performance advertising platform for mobile and connected TV. The CMO Hub wishes Luis de la Cámara every success in this exciting new chapter. #Congratulations #LuisDeLaCamara #Smadex #ChiefMarketingOfficer #CMO #MarketingLeadership #AdTech #Gaming #TheCMOHub #TopFracs
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Luis de la Camara heeft dit gedeeldTaking inspiration from Michail Katkoff and John Wright, got to get some industry workout in with good ol Adam Jaffe 💪😆
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Luis de la Camara heeft dit geplaatst📌 Save this post if you find it insightful! Top 5 “Non-Intuitive” Insights about winning on Performance CTV: 1. CPM is a misleading metric for CTV quality Evaluating CTV supply purely by media cost is a trap. Lower CPMs often hide poor household matching, higher fraud, and low-intent viewers. In a recent internal analysis, high-performing Tubi supply paths had higher CPMs—but delivered 40% higher Day-7 revenue per install than non-premium inventory. Downstream post-install revenue—not initial media cost—is the true measure of supply quality. 2. Tailor your attribution clock to vertical "friction" One-size-fits-all View-Through Attribution (VTA) leads to bad optimization decisions. High-urgency, low-friction apps (e.g., Food Delivery) require tight 6–12 hour VTA windows to prevent over-crediting organic orders. High-friction categories (e.g., Fintech or Travel) require longer lookback windows to account for research and onboarding cycles. 3. Front-load value in 8 seconds (not slow-burn reveals) Living-room audiences are lean-back and easily distracted by second screens. Creative cannot mimic 60-second TV storytelling. Front-load your core value proposition within the first 8–10 seconds before drop-off occurs. Keep logo watermarks, persistent brand cues, and clear secondary-device CTAs (like lower-third QR codes or promo codes) visible throughout. 4. Relying solely on View Through Attribution is not enough to measure true lift VTA proves an action happened after exposure, not that it was caused by it. Because CTV sits lower in the default attribution waterfall, mobile clicks often cannibalize CTV's credit. To measure real growth, pair VTA with synthetic control groups or incrementality modeling (like Adjust InSight) to evaluate net-new conversions against modeled counterfactuals without pausing live campaigns. 5. Retargeting on the TV screen is the new edge CTV isn't just for cold acquisition; cross-device triggers let you bring churned users or dormant cohorts back to the app on the biggest screen in the house. Sequential display ads on household mobile devices right after a CTV ad create a low-cost, immediate clickable path to install. Smadex partnered with Adjust to put together a complete 35-page guide covering audience execution, pre-launch checklists, and full vertical breakdowns. I’ll drop the link to the full playbook in the comments below! 👇 What’s your team’s biggest bottleneck when scaling non-mobile UA channels?
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Luis de la Camara heeft dit gedeeldCareer Update!! I had the privilege to participate on the two & a half gamers podcast with Felix Braberg to discuss growth topics, and announce my new role!! Link to the full episode in the comments below. I am excited to announce that I am joining Jordi de los Pinos, Phil Gontier, Judy Connolly, Stefano Giacopazzi and the rest of the gang at Smadex as Chief Marketing Officer! This company is on a fast track to the top as one of the leading DSPs and adtech companies. It's so cool to be part of this rocket ship 🚀 Vamos!!
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Luis de la Camara heeft dit gedeeldExcited to see many of you tonight and tomorrow in Barcelona at Sett's UAtopia event!!
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Luis de la Camara heeft dit gedeeldUA Managers are intimidating... They are brilliant at their craft, and as a Product Marketer who became a Marketing Leader, I had to learn how to lead UA folks who were much smarter than me in their craft. Thanks to Peggy Anne Salz I discovered her podcasts and content that allowed me to learn, walk the walk, and talk the talk. I can only ever return the favor by participating in other people's content as well to share my own experience. I love our industry because smart people love to share knowledge! So one thing I ask of each of you is... "Pass it forward!"
Luis de la Camara heeft gereageerd op commentaar
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Callum Carmichael thank you sir!!
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Luis de la Camara heeft hierop gereageerdLuis de la Camara heeft hierop gereageerdYou’re never too old to dress up as Gandalf and embarrass your kids. 😂🧙♂️ Halloween with my boys 🎃❤️ A little reminder to stop taking yourself so seriously. Put the costume on, be silly, have a laugh and make some memories. I’m as guilty as anyone of always chasing the next goal, thinking about what’s next and filling every spare minute. But I want to make sure I’m enjoying the life I’m working so hard for, too. Especially these moments with the boys, whilst they still think dressing up with Dad is fun 😂 Work hard. Have fun. Enjoy the ride whilst you can. Hope you all had a brilliant Halloween! 👻
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Luis de la Camara heeft hierop gereageerdLuis de la Camara heeft hierop gereageerd📗𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝘃𝗶𝗱𝗲𝗼 𝗴𝗮𝗺𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸! Every week, our Weekly Digest newsletter curates some of the best non-Naavik games industry content we found. Here are our top picks from our latest issue: 1️⃣ 𝗠𝗮𝘁𝘁𝗲𝗹 𝗼𝗻 𝗜𝘁𝘀 𝗡𝗲𝘄 𝗚𝗮𝗺𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀 𝗔𝗿𝗺, 𝗪𝗵𝘆 𝗜𝘁’𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗶𝗻𝗴 𝗼𝗻 𝗥𝗼𝗯𝗹𝗼𝘅, 𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗟𝗲𝗮𝗿𝗻𝘁 𝗙𝗿𝗼𝗺 𝗡𝗲𝘁𝗘𝗮𝘀𝗲 - Marcus Liassides / GamesIndustry.Biz: “In August, Mattel announced it was forming Mattel Game Studios, a new global development organisation with a focus on making games based on its own IP. The venture sits under Mattel Digital Studios, and its creation follows the February announcement that Mattel had acquired 100% of Mattel163” 🔗https://lnkd.in/eSHpmF_v 2️⃣𝗔𝗰𝘁𝗶𝘃𝗶𝘀𝗶𝗼𝗻 𝗼𝗻 𝗚𝗮𝗺𝗲 𝗣𝗮𝘀𝘀, 𝗡𝗶𝗻𝘁𝗲𝗻𝗱𝗼, 𝗕𝗹𝗮𝗰𝗸 𝗢𝗽𝘀 𝗮𝗻𝗱 𝗥𝗲𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁 𝗶𝗻 𝗖𝗮𝗹𝗹 𝗼𝗳 𝗗𝘂𝘁𝘆 - The Game Business: “Mega edition of The Game business featuring two interviews: 1. Activision’s bid to regain fan trust with this year’s Call of Duty: Modern Warfare 4, featuring insight from chief marketing officer Tyler Bahl. 2. Interview with Lucasfilm Games VP Doug Reilley and Fuse Games boss Matt Webster to discuss a more independent approach to making Star Wars games.” 🔗https://lnkd.in/e8hfP2aE 3️⃣ Luis de la Camara 𝗼𝗻 𝗪𝗛𝗬 𝘁𝗵𝗲 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗨𝘀𝗲𝗿𝘀 𝗕𝗲𝘁𝘁𝗲𝗿 𝗧𝗵𝗮𝗻 𝗬𝗢𝗨! - two & a half gamers: "Even with Angry Birds and Candy Crush, nobody has cracked measuring brand on top of UA; broad awareness campaigns brought the same quality users at a much higher CPI, so the real power of brand is cheaper performance.” 🔗https://lnkd.in/eKS85jAC 4️⃣ 𝟯 𝗪𝗮𝘆𝘀 𝗚𝗮𝗺𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀 𝗣𝗮𝘆 𝗘𝘅𝗗𝗲𝘃 𝗧𝗲𝗮𝗺𝘀 - Building Better Games: “Ben sits down with Catalin Butnariu, Chief Strategy Officer at Amber. They dive deep into the evolving landscape of external development in game dev; from navigating contract models and overcoming loss-of-control fears to building effective communication layers and utilizing AI without alienating your audience.” 🔗https://lnkd.in/ehp73Ns4 5️⃣ 𝗜𝗻𝗱𝗶𝗲𝘀 𝗮𝗻𝗱 𝗢𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗜𝗣 𝗕𝗹𝗲𝘄 𝗨𝗽 𝗶𝗻 𝟮��𝟮𝟲 - Sensor Tower / GamesIndustry.Biz: “Indies and original IP made up a much higher proportion of the biggest PC and console games of 2026 when compared with 2025. The analytics firm picked out the games that had sold more than 500,000 units in their first month on sale.” 🔗https://lnkd.in/eRhgv6mx ⏭️ Beyond the above, our newsletter also explores Paramount Skydance’s $110B acquisition of Warner Bros., and a shortlist of top news items. Check it out here:https://lnkd.in/eQinEfr7 🙏 Thank you also to our sponsor, Medal — If you're a studio, publisher, or marketer looking to get your game in front of the right players, check out all Medal has to offer at: https://lnkd.in/exVnENB6
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Luis de la Camara vond dit interessantLuis de la Camara vond dit interessantToday I failed a 115 kg clean and jerk. 🏋️ And honestly? It might be the most successful thing I've done all year. Let me explain. I cleaned it. I stood up. I dipped. And then I watched that bar hit the platform like a Series A term sheet in 2023. Standing there I had a realization: Failure isn't the opposite of success. Failure IS success. It just hasn't been invoiced yet. Here's what 115 kg taught me about leadership: 1️⃣ The bar doesn't care about your title. Co-CEO? Gravity has no org chart. 2️⃣ You don't drop the bar. The bar drops you. That's growth. 3️⃣ Nobody lifts alone. When I hit the floor, my gym community was right there to pick me up. (Mostly to pick up the plates. But still.) 4️⃣ A missed jerk is just a successful jerk that's still in beta. At trofēo we reward people at the moments that matter. Today the universe rewarded me with a bruised collarbone and a humility I did not ask for. 🙏 If you made it this far congratulations. This post has is really about something more than just failure and business. Those were just the hooks to get you this far. The real point of this post is call out John Wright and Michail Katkoff and lay down the gauntlet as the strongest gaming personality. #JohnandMichailAREmortal
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iGamingToday.com
Nordic Partners Gaming (NPG) has been named Strategic Esports Partner for AffPapa Conference Cancun 2026, taking place from November 23–25 in Mexico. As part of the partnership, NPG will bring an Esports Zone directly to the main conference floor, where attendees can experience competitive gaming and play alongside professional player and streamer FreeZe. The activation follows the recent launch of NPG and forms part of the wider strategic partnership between Nordic Network Ltd and AffPapa. Full article in the comments
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Gamesforum
Ahead of Gamesforum Barcelona, we’ve released a new Spotlight Series report - Scaling Growth Through Creators: The Power of Influencer Marketing, and the numbers challenge how most teams evaluate creators. From insights shared by Marion Balinoff and FunPlus' Dimitris Mavromatis: • Only ~10% of influencer impact is captured by direct attribution • Influencer-driven users retain 15% better than paid UA • Long-term Influencer Marketing ROI Index: 151 vs 100 channel average • Pulling influencer spend cut downloads by up to 50% on mature games • 6M+ unpaid views generated by creator content on a single FunPlus title Dive deeper into all the insights here: https://lnkd.in/eRESnxJR
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G3 Media
Bragg Gaming generated revenue of €26.8m in its third quarter, up 20 per cent, excluding The Netherlands, with United States revenue growing by 86 per cent year-over-year, driven by expanded high-margin proprietary content footprint. Read more here 👉 https://lnkd.in/dZrFcvzk Matevz Mazij #BraggGaming #G3Newswire #G3Media #G3Magazine