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I think marketing is all about storytelling, understanding what makes people tick, and…
Artikel von Margaret Ady
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Margaret Ady hat dies geteiltWhat kind of magic happens when creativity meets great partnerships....? ...Award winning campaigns! 🏆 So proud to say that GfK - An NIQ Company's "Human vs. AI" campaign won a silver medal at the B2B Marketing awards for best use of AI in Marketing. This award shows that B2B marketing doesn't have to carry the bad reputation for being boring. We can do better, push boundaries, and find clever, fun (or even funny!) ways of marketing and communicating with our audiences, while still delivering meaningful messages. If Ruby the robot can get sassy, so can we! While I worked on the idea, this was obviously a massive group effort, so a huge shoutout to all who helped bring the vision to life and activate the campaign. Ben Murphy, Gonzalo Garcia Villanueva, Olga Volodina, Laura Benic, Jhuliana López, and on the Huble side, Jo-Anne Isobel K., Adrian Caluseriu, Thomas Mayer, Jordan Evans, Tasneem Rossouw. And of course, I can't forget our pals at New Leaf (Alex Blogg and Oliver Burton). Check out more about the campaign's massive success: https://lnkd.in/ehaHHUEz I'm looking forward to more award winning campaigns to come! Way to go, team!!!!
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Margaret Ady hat dies geteiltI love GfK - An NIQ Company's openness to trying new marketing ideas – thanks Ben Murphy, Gonzalo Garcia Villanueva, Olga Volodina, and team for trusting in us at Huble. This was such a fun one to work on, and I am so excited to see it up for so many awards. It’s a testament to the great partnership that we’ve developed over the years. Really love working together. …And love watching Gonzalo try to defend pigeons over AI. 😄 Such a pleasure to get to work together. More on the awards and the campaign here: https://lnkd.in/eUm46DCxWe've been shortlisted: celebrating UK Agency Awards successWe've been shortlisted: celebrating UK Agency Awards success
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Margaret Ady hat dies geteiltMarketing friends, check it 👉 only 7% of marketing leaders feel they are fully equipped for success, based on a survey of 600+ leaders across the globe. Are you feeling the same? What data gaps are holding you back? More on the study from my pal Gonzalo Garcia Villanueva below and a link to the initial findings here: https://lnkd.in/eYh-_87b Can't wait to dig into the rest of the data and - most importantly - what leaders can do to stay ahead of them. Really enjoy working on this one with you, Ana Andrés Díaz, Steve Cooke, Ben Murphy, Lori Halivopoulos, Christina Williamson, and the entire digital and brand teams at GfK. 😊 #CMOoutlook #CMO #marketingstrategy #GrowthFromKnowledge
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Margaret Ady hat dies geteiltTons of #AI talk these days. But where will it really take over? Let’s find out! I’ve interviewed my pal Gonzalo Garcia Villanueva as he goes head to head against robots. Can he come out on top? Watch to find out… #ChatGPTMargaret Ady hat dies geteiltIs #AI really putting marketing jobs at risk? In this ‘Human vs AI’ video debate, our #CMO Gonzalo Garcia Villanueva goes head-to-head against Ruby the Robot, an AI avatar we created for the latest craze in AI, #ChatGPT. Hosted by Huble marketing whizz Margaret Ady, the two debate the latest trends and how (or if!) marketing leaders should pivot based on them. Watch the video debate and tell us in the comments what you think 👉 https://lnkd.in/e5qs9cr2 #HumanVsAI #ArtificialIntelligence #OpenAI #growthfromknowledge
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Margaret Ady hat dies geteiltWho sucked creativity out of B2B marketing? Let’s bring it back - who’s with me? 🙋♀️ Check out this discussion tomorrow about creativity, why it matters, where to get inspired, and how to bring it to life. It’s a topic near and dear to my heart so I’ve got lots of opinions (obvs), and so does this talented Huble team. Register now: https://lnkd.in/e_Fsv2QB …or don’t and continue on with boring, jargon-filled strategies that don’t work. Your call. 😉
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Margaret Ady hat dies gepostetCopy should be short. —> 🙄 I can’t stand this marketing rule. Copy should be engaging. Exciting. Emotional. Inspiring. And human. It should lead the reader from one idea to the next. It should tell a STORY. I’m not against punchy headlines or snappy one-liners (actually, I love them!). And I’m not advocating for long, clunky paragraphs, frivolous words, or a brain dump of all the things, features, or ideas. These are surefire ways to lose someone’s attention. But I’m allergic to the idea that certain types of copy should be short or long. I’ve seen successful marketing emails that are super long. Blogs that are short. And everything in between. Great copy is simply that. It's such an important element of a killer #marketingstrategy, and it has little to do with length. Catching up on sessions from #inbound22, and I loved the debate with the brilliant minds of Nancy Harhut and Tom Shapiro, but kinda felt this point was lost. #copywriting #marketing
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Margaret Ady hat dies geteilt🌟 We’re growing! So excited about this merger. Even more excited to work with many new clients to come. And most excited to be able to call the absolutely lovely team at Huble Digital my colleagues.
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Margaret Ady hat dies geteiltI could not possibly be more proud of our incredible team - people who are passionate about people. And people who stand up for what's right. 🇺🇦#StandWithUkraine
Margaret Ady hat auf einen Kommentar geantwortet
2 Jahre
Donna Quadri-Felitti, PhD thank you! Any shout out from you makes me feel like I must be doing something right - can only learn from the best. ☺️ I’m not sure anything will ever stand up to the work and analysis we did together!!
Margaret Ady hat auf einen Kommentar geantwortet
2 Jahre
Brent Hendrix only trying to keep up with you! :)
Margaret Ady hat einen Beitrag kommentiert
2 Jahre
Such a great honor!! Success is best achieved with solid partnerships and trust, so a big thanks to you, Gonzalo, Olga, and the digital team for the great teamwork with Huble to get this campaign out the door in record time. It's always a pleasure partnering with GfK - An NIQ Company. Here's to more awards, innovation, and creativity as we move ahead! But for now, let's CELEBRATE! 🏆 🎉
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Margaret Ady gefällt dasMargaret Ady gefällt dasWe are very excited to announce that Shiji COO Kevin King has been promoted to CEO of Shiji International! His remarkable tenure has been characterized by an unwavering commitment to expanding Shiji's global presence, enhancing its product portfolio, and establishing an unparalleled next-gen PMS solution and global service network. Mr. Li Zhongchu, Chairman of Shiji Group, commented: “Kevin’s leadership has been a cornerstone of Shiji’s success in the international market. His profound understanding of the global hospitality technology landscape and his remarkable track record make him the ideal leader to guide Shiji International. As we complete the first phase of our growth, which involved substantial investments to build our product offerings and the establishment of global operations, we now enter the second phase, rolling out the products to achieve our business targets. Kevin's vision will be invaluable in reinforcing our position as a market leader.” Join us in congratulating Kevin on this milestone, marking a new chapter in Shiji's commitment to shaping the future of hospitality tech! To read more: https://lnkd.in/ep3Kd57M #shiji #hospitalitytechnology
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Margaret Ady gefällt dasThis was a cool chat! I'm glad I finally got to meet Bassem, we talked about managing distributed systems, software engineering and technical leadership at scale. Looking forward to future chats ✌🏽Margaret Ady gefällt dasShopify runs on 5 monolithic services and an event driven architecture. This is one of the insights I learned from my conversation with Ahmad Alhour Ahmad joined me to share insights from designing complex systems at Shopify. We discussed distributed systems, managing technology landscapes, testing strategies, flexible architectures, leadership skills, understanding roles, and optimizing teams. We also discussed tackling uncertainty, testing guiding principles over metrics, solving business challenges, and incrementally converging on solutions via hypothesis testing. This is a brilliant episode by all measures! Here are the chapters for your reference: 00:01:02 - Ahmad Alhour's background 00:03:37 - Is it better to have a diversified career path? 00:07:14 - How should staff+ engineers work with managers? 00:09:36 - Solving the merchants' fraud problem 00:18:45 - What's the tech stack used at Shopify? 00:23:55 - Transactions in event-driven architectures 00:26:04 - How do you do geo-replication with Kafka? 00:28:13 - MySQL and data replication 00:32:14 - How do you do database migrations and transitions? 00:33:54 - Microservices and distributed transactions 00:36:12 - The noisy neighbour problem 00:37:15 - How do you guarantee isolation of scale units? 00:39:15 - How to set up a cache server for a multi-tenant environment? 00:40:56 - GraphQL in production 00:43:13 - How do you package and release internal API clients? 00:47:03 - Unit testing, integration testing, and end-to-end testing 00:50:22 - How complicated should unit tests be? 00:53:37 - The art of software development 00:58:18 - Software development is an optimization problem 01:08:35 - Conclusion _links to Youtube and Podcast in the comments_ #softwareengineering #programming #coding
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Margaret Ady gefällt dasMargaret Ady gefällt dasAlways great catching up with Nathan Latka, and this interview was no different. It was a fun time recapping Cloudbeds’ explosive growth since our first chat in 2018. Tune in for some exciting updates on where we’re at and where we’re headed. #SaaS #FinTech #data And no we don't sell to Airbnb Hosts -- we are the market category leader for small and medium size hotels. https://lnkd.in/gY92UJRK$100m in revenue selling software to 27,000 Hotels?$100m in revenue selling software to 27,000 Hotels?
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Margaret Ady gefällt dasMargaret Ady gefällt dasCongrats to our USC Annenberg School for Communication and Journalism grads who made Forbes' annual list. #USCAlumni #FightOn https://ow.ly/VYXL50Qg97V
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Margaret Ady gefällt dasVery informative podcast if you're interested in understanding the who, what and why of buying in a cost-of-living crisis. Tune in :)Margaret Ady gefällt dasIn this Thinking Ahead podcast, Neil Bellamy our Consumer Insights expert and Helen Collins our Home Appliances Industry expert, discuss the who, what and why of buying in a cost-of-living crisis. Consumer confidence is still in negative figures as we head into the busiest time of the retail calendar. Understanding what makes people buy is business critical, especially in a ‘Golden Quarter’. They’ll talk through the reasons to buy MDA, SDA and CE products, differences in behaviour by consumer group, and emerging purchase patterns. Tune in now https://hubs.ly/Q02bvDjX0
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Margaret Ady gefällt dasMargaret Ady gefällt dasGood first day at HSMAI ROC Dubai. What an event!! Thanks to all we met today. Special thanks to Erik Tengen! more to come tomorrow at day 2!! John Seaton Javier Cuevas
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Margaret Ady hat darauf reagiertMargaret Ady hat darauf reagiertDiversity isn't just a box for us to tick; it's the heartbeat of our workplace! From fostering respect to celebrating differences, we're committed to creating an environment that honors and values the unique identities of each colleague. We're on a journey to ensure everyone feels seen, heard, and appreciated.🤝 Read more about our actions in our latest #ESG report > http://ow.ly/A0IE1051XIx #ESGReport #GrowthfromKnowledge
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Margaret Ady gefällt dasHappy Thanksgiving, all!Margaret Ady gefällt dasHappy Thanksgiving from the Atlas family! #HappyThanksgiving #Thanksgiving #Thanksgiving2023 #AtlasSystems
Berufserfahrung und Ausbildung
Ehrenamt
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Mentor
MOSTe
Kinder
MOSTe (Motivating Our Students Through Experience) empowers girls from underserved neighborhoods of Los Angeles County to become the next generation of college-educated women.
Auszeichnungen/Preise
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Top 20 Extraordinary Minds In Sales, Marketing & Technology
HSMAI Europe
Winners of the award are judged by a panel of senior executives based on the following criteria: creativity and innovation, cutting edge sales, marketing, revenue and technology campaigns, achievement in challenging situations, and sales efforts resulting in significant gains.
http://hsmai-europe.com/2016/02/15/hsmai-european-best-in-class-marketing-laureates-2015-and-top-20-extraordinary-minds-in-sales-marketing-technology-across-europe-2015-named/ -
Disney ABC TV Group Peer Advisory Board
The Walt Disney Company
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USC Communications Critical Pathway (CCP) Grant
University of Southern California Annenberg School of Communications
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