Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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New

6 min read
Why your DSP strategy falls short in audio (and what to do about it)
Garrison Dua
VP of demand
AdsWizz

New

7 min read
Scoring beyond the world cup moment
Beatriz Vieira
Head of Communications
IAB UK

New

5 min read
What to expect at D&AD Festival: hear from D&AD ambassadors and festival speakers
Madhuri Chowdhury
Editor
D&AD

New

5 min read
Why experience design still matters in the age of AI
Jamie Stantonian
Experience Design & Research Director
Inviqa

New

6 min read
The question every AI activation has to answer first
Yann Caloghiris
Executive Creative Director
Left Field Labs

New

5 min read
The new reality of agentic AI: all brands must become invocable
Craig Elimeliah
Chief Creative Officer
Code and Theory

New

5 min read
Japan’s $385bn M&A boom: B2B marketing’s biggest blind spot
Robert Heldt
CEO & Co-founder
AIM B2B by Custom Media

24 Apr 2026

5 min read
The measurement discipline marketing now requires
Matt Dailey
Head of Analytics and Measurement, EMEA
PMG

24 Apr 2026

6 min read
Humans v AI: be wary of reducing friction when friction feeds the system
Open Mic

23 Apr 2026

5 min read
Unlocking the third space: a look ahead to 2028
Paolo Nieddu
Global Head of Creative Strategy; Sport & Lifestyle
Ear to the Ground

23 Apr 2026

5 min read
‘Creative’ really needs to go back to being an adjective, not a noun
Nigel Roberts
Creative Partner & Co-Founder
thirty6

22 Apr 2026

6 min read
Attribution tells us DOOH works. Planning makes sure it doesn’t
Bogdan Savonea
CEO & Co-founder
Blindspot

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