Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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22 Apr 2026

3 min read
ChatGPT ads are opening up fast. Most brands are not ready
Kristina Angelova
Co-founder & Principal Consultant
Rika

21 Apr 2026

6 min read
The problem with much AI-powered advertising is that it’s meaningless
Rachel Lyndon-Jones
CMO
Ouma

21 Apr 2026

4 min read
Will this be the year creative claims its rightful place in retail media?
Olivia McCullagh
Retail Media Lead
IAB UK

20 Apr 2026

6 min read
The adtech stack can’t afford to stay fragmented
Pedro Carrascosa
Business Development Director for AdTech and MarTech
Avenga

17 Apr 2026

4 min read
What the Brits’ 2026 Manchester takeover teaches us about brand-forward leadership
Sophie Bayliss
Growth Exec
CYGNUS

16 Apr 2026

3 min read
The future of audio: smarter, global, and data-driven
Beatriz Vieira
Head of Communications
IAB UK

16 Apr 2026

6 min read
The cost of being too B2B
Stuart Andrews
SVP Ideas and Innovation
MOI Global

15 Apr 2026

4 min read
Make creativity a powerful business advantage: insights from CeraVe, Bodyform, and Doritos
Madhuri Chowdhury
Editor
D&AD

15 Apr 2026

6 min read
The secret to activating gaming attention is already in your browser
Stein Janssen
Chief Operating Officer
Poki

14 Apr 2026

6 min read
The attribution gap is breaking SEO reporting
Andrew Warden
Chief Marketing Officer
Semrush

14 Apr 2026

6 min read
Why real events are vital in the age of AI discovery
Lorna Inman
Immersive Design Specialist, Luxid UK
Luxid

08 Apr 2026

7 min read
How brands showed up in 2025: four experiential trends worth knowing
Yara Alem
Strategist
MCH Global

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