Op-ed
October 27Jeff Green
All Op-ed
Sir Martin Sorrell makes the case that the ad industry should start thinking in terms of media investment management rather than media buying or planning.
October 29Sir Martin Sorrell
Ali Manning, cofounder and COO of Chalice, contends that curation promised smarter, more selective media buying. Instead, it’s often become a new label for old ad tech economics.
October 28Ali Manning
In an op-ed, Tim Brown, co-founder and CEO of Fiducia, writes that advertisers can cut waste and improve performance by optimizing supply in the DSP first, then using SSP curation to scale what works.
October 19Tim Brown
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
October 15Bill Michels
At Advertising Week NY, it was clear that AI agents are already reshaping the ad industry.
October 14Karsten Weide
