Opinion
Hear directly from the executives, strategists and industry voices shaping the future of advertising.
Sir Martin Sorrell makes the case that the ad industry should start thinking in terms of media investment management rather than media buying or planning.
October 29Sir Martin Sorrell
Ali Manning, cofounder and COO of Chalice, contends that curation promised smarter, more selective media buying. Instead, it’s often become a new label for old ad tech economics.
October 28Ali Manning
The Driving Force explores the entrepreneurs and innovators reshaping media and technology — and what keeps them moving. Five decades into his career, MediaLink founder and longtime industry power broker Michael Kassan is still looking for what comes next.
October 5Damian Fowler
Databricks was early to recognize the importance of creating a data infrastructure suitable for AI. CMO Rick Schultz goes behind the curtain.
September 3
All Opinion
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
August 27Max Snow
As marketers get better at predicting demand, they may also be getting better at deciding when consumers are supposed to start wanting something.
August 25Shirley Marschall
August 20Patrik Schwanecke
As retail media matures, Blue Chip’s Mary Kate Huffman argues that the biggest barrier to growth may be the way marketing organizations are structured.
August 19Mary Kate Huffman
