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Articles by James
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Fight or flee? How the industry must work together to tackle ad fraud
Fight or flee? How the industry must work together to tackle ad fraud
Originally published Aug 31, 2017 in Mumbrella Asia. When Google first announced they were refunding advertisers for…
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Asia's consumers are mobile first... and now its marketers can be too.
Asia's consumers are mobile first... and now its marketers can be too.
There’s no denying that as a region, we’re all glued to our mobiles, from the moment we wake up to moments before we…
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The New Normal
The New Normal
Cross-device consumption is the new normal. Marketers today face a high-stakes challenge to identify and recognize…
Activity
4K followers
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James Sampson shared thisI’ve joined Momentiv as SVP of Operations, and I’m excited to be back in CTV! Viewing has shifted to streaming, and so has the way ads are bought and sold. US CTV ad spend is forecast to reach about $38 billion this year, up nearly 15% (EMARKETER). But the ad tech that streaming publishers rely on to run their business has been stagnant. Momentiv is an ad platform built only for streaming publishers, and AI-native from day one. Direct, programmatic and AI-agent demand compete in a single auction, so publishers get the full value of every ad break. Building a company in the AI era is also an operator’s dream: everything can be reimagined. Ad tech veterans Sandro Catanzaro, Adam Markey and Fan Wu have taken that to heart. The pace of innovation, and how closely we build with our customers, is amazing to be part of. Thank you to everyone who supported me through this move. I’m excited to build with the Momentiv team and reconnect with the CTV community. If you run a streaming service, let’s talk. Maximize Every Moment. #CTV #AdTech #StreamingTV #Momentiv
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James Sampson shared thisLooking forward to attending the IAB Connected Commerce Summit next week in New York. Great agenda covering the future of retail media and convergence of the AI-driven commerce world. Hope to catch up with old friends and meet some new ones. If you are attending, let me know! #IABConnectedCommerce #RetailMedia #CommerceMedia #agenticcommerce
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James Sampson posted thisLooking forward to being in NYC next week for Ad Week and sharing more about the exciting new world of Rewards-Based Retail Media, including what we are up to at Workhuman Media! Let me know if you would like to connect. #adweek
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James Sampson shared thisNew Role Alert: We are looking to add Revenue Operations to our growing Workhuman Media team in the Boston area. Great opportunity to join a Global Retail Media operation at the ground level! Please reach out if you are interested in learning more. #retailmedia #RevOps #SalesOps
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James Sampson shared thisI am excited to share we are looking for a Director of Ad Operations, who will be a foundational member of our Retail Media team, driving success for our partners and scalability for our business. Please help me spread the word! Job Link: https://lnkd.in/gejWMvHU
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James Sampson shared thisI am excited to share an opportunity to join our growing Retail Media team! We are currently looking for a Business Analyst (with a few additional roles to be shared soon). Please help me spread the word.
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James Sampson shared thisWe are excited to announce our partnership with Vrio Corp. (DIRECTV Latin America and SKY Brasil) to add real time contextual commerce and interactivity across Live TV environments for 40 million people throughout Latin America. To learn a bit more, please check out our new website. https://lnkd.in/ge8-5iUD TAPPP #contextualcommerce
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James Sampson liked thisJames Sampson liked thisLooking forward to LUMA Partners's Digital Media Summit (DMS) in NYC. Thank you, Conor McKenna and Terry Kawaja! It is intimidating to be on the stage with the legendary Ari Paparo along with industry stalwarts Andy Batkin, CEO Duration Media LLC., Jim Payne, CEO at CloudX and David Simon, CRO at TripleLift. We'll be discussing the topic of Signal & Supply: The rise of supply-side decisioning coincides with AI’s growing ability to optimize inventory and signals at scale. As intelligence moves closer to the impression, how will the balance of power between buyers and sellers shift? This is especially relevant for MetaRouter. We help the largest global brands take control of the Signal on their Supply with our first-party platform. As Ari outlined in prep for the discussion, the move by Apple with https://lnkd.in/gdbRFjNZ means that the best approach here is truly server-side. Supply-side signal - both actual consumer behavior and predicted consumer behavior from supply-side decisioning - can be routed to the demand-side in real time to enable privacy-safe media buying and selling. This is why MetaRouter exists and I am excited to share more about our approach and join this conversation!
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James Sampson liked thisJames Sampson liked thisVaynerMedia appoints new APAC managing director. Anita Munro succeeds Tim Lindley who will be stepping down after six years, effective January. Read this and more in our weekly agency moves and wins roundup here: https://lnkd.in/dqKnM6Gy
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James Sampson liked thisJames Sampson liked thisNews from Boston I'm excited about this week: Anthropic acquires one person Cambridge biotech startup Re:Build Manufacturing raises $2.1B Suffolk Construction opens $50M AI and Robotics Hub Ozlo (Former Bose Founders) raises $22M Series B studio 3e8 unveils $3,500 desktop metal 3D printer BUILD617 starts live news Wednesdays at 1pm #startups #futureisnow #anthropicInCambridge #livenews #firstNewsGuest
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James Sampson liked thisI'm thrilled to welcome James to Momentiv. I've known James since dataxu's earliest days, and I saw him move to Singapore and lead dataxu's successful entry into the APAC market, from Japan to Australia. James joins Momentiv as SVP of Operations. Like many young companies, we need to execute flawlessly; James is helping us build a fast and lean organization that delivers on our promise to publishers. Welcome back to CTV, James!
Experience & Education
Licenses & Certifications
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AdCP Practitioner
AgenticAdvertising.org
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AdCP Basics
AgenticAdvertising.org
Publications
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TV Everywhere’ & AVOD adoption: Advanced TV marketing trends for 2018
Digital Market Asia
Organizations
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IAB Singapore
Board of Directors
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Novita Jong
Novita Jong
P&L-accountable regional technology and commercial executive with 25+ years of experience building, scaling and transforming businesses across Asia Pacific. Held leadership roles in B2B and enterprise tech platforms spanning Google, Twitter, GrabAds, and high-growth venture Shuttlerock. Novita has repeatedly turned early-stage revenue into sustainable, profitable growth while building high-performing teams and go-to-market engines across Southeast Asia. <br><br>Alongside her executive career, she brings a board-level perspective on technology, growth and the evolving risks and opportunities facing organisations in Asia. An SID Accredited Board Director, she currently serves on the Singapore Institute of Directors' Tech & Digital Board Committee and as Subcommittee Lead of the INSEAD International Directors Network Singapore Chapter.
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